Banner Before Header
Browsing Tag

CTV Viewers

New Research From SpotX Finds Four Out of Five CTV Viewers Watch Ad-Supported Content

CTV is for Everyone: An In-Depth Look at US CTV Viewership in 2020 report uncovers CTV audience insights, viewing behavior, access points, and sentiment toward advertisements SpotX, the leading global video advertising platform, announced the release of its first global connected TV (CTV) viewership report titled "CTV is for Everyone." In partnership with US research firm Mintel, SpotX surveyed 1,500 US consumers to identify the characteristics of CTV viewers and their viewing habits, as well as how receptive they are…