Customer Acquisition Cost

Let's say you're a home decor brand. Like a lot of home decor brands, you do virtually all of your business on Amazon, and spend a lot of your time trying to figure out what works on the platform. How to cut through the noise? What are…
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New solution helps B2B and DTC companies reduce CAC, accelerate pipeline velocity, and drive EBITDA-aligned marketing performance Strativera, a business growth consulting and marketing execution firm, has launched its Multi-Channel…
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Marketing technology (Martech) has become indispensable to modern corporate operations. Despite its importance, Martech is generally the first to be sacrificed when companies confront budgetary limitations. The fundamental reason for this…
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Marketing technology, or Martech, has emerged as the foundation of contemporary marketing techniques in today's rapidly evolving digital environment. Martech solutions are now necessary for businesses to remain competitive as they depend…
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Companies whose marketing strategies align with their overall goals have a 376% better likelihood of success. Choosing a winning marketing strategy is crucial for increasing revenue, spurring expansion, and ensuring long-term success in a…
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Marketing data lies at the core of continual brand optimization and scalable growth. The key to progress in a tough market lies in leveraging the right marketing data and having a conversion funnel to achieve desired results. Striking the…
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New solution connects ad platform data with real appointment outcomes to increase ROI. Freshpaint, the creator of the Healthcare Privacy Platform, announced the launch of Ad Performance, connecting ad platform data with real appointment…
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Stackless Data, a leader in advanced data solutions, announced the launch of its next generation e-commerce marketing optimization platform. Unlike traditional tools that merely aggregate marketing data from disparate ad platforms, the…
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Balaji Krishnan, CEO and Founder at RedKangaroo talks about the impact of generative AI and what inspired RedKangaroo in this quick chat with MarTechSeries: __________ Welcome to this MarTech Series chat, Balaji, take us through your…
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In a fast paced corporate structure, deciphering marketing success and allocating resources efficiently for future efforts is the main challenge that marketers and business owners face today. The budgets are allocated for future initiatives…
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At a recent Marketing Live, I joined a panel moderated by seasoned martech practitioner Satya Upadhyaya, Former VP Campaign Optimisation Marketing Capability and Change at Citibank, NAB, with Tim Armstrong, Director of Digital Capability…
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For all the product managers out there, KPIs are a powerful way to measure future success Key Performance Indicators stand for KPIs, and they are essential in tracking any product’s success. These KPIs are more useful when interpreted…
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Makes any content, on any channel shoppable in minutes Dramatically reduces CAC and boosts ROAS Generative AI automatically creates pages and storefronts SimplicityDX, the edge shopping company, today announced the…
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When it comes to digital marketing ROI, brands frequently miscalculate. It’s the age-old problem of focusing on the wrong metric, and it can make it difficult to know exactly which digital marketing tactics are working better than others.…
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Yes, B2B marketing has changed. But how? And what can marketers do about it? By now, it’s obvious that the economy has veered into uncertain waters. But even before that happened, B2B marketers were under increasing pressure to show…
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Ocurate identifies, scores high-value leads and CAC payback Predictive analytics and marketing technology platform Ocurate announced a new concept to help decision makers properly allocate funds to recapture high-value customers. "It's…
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Kantar, the world’s leading data-driven analytics and brand consulting company announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimisation company. The…
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Apigate, a trusted provider to Telco Operators and Digital Merchants for reach, acquisition and monetisation, announced the launch of its new dynamic content bundling platform “Apiflex“. Apiflex enables Digital Merchants and Telco…
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