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Customer Churn

Tackling Customer Churn: How to Be More Effective at Targeting Customers Who May Be Thinking of Leaving You

For businesses focused on retention within the customer lifecycle, a key question is how to tell when your customers are thinking of leaving? While this question can be applied across a range of industry verticals, it is very apparent in the competitive fuel industry, where a customer may hold multiple fuel cards from different providers. Ensuring a card is consistently used by remaining ‘front of wallet’ is, therefore, a key priority. Sometimes there are obvious signs that a customer is about to leave, such as declining…