customer data

Amperity, a leading AI-powered customer data cloud, unveiled Real-Time Profiles, a breakthrough capability that allows brands to connect every live customer signal with their full historical profile, making true real-time…
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In the Philippines, unified commerce—the integration of physical stores, online channels, customer data, inventory, and promotions into a single real-time platform—is rapidly becoming more than an innovation: it is a business necessity.…
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MediaAlpha, the leading marketing technology platform powering real-time customer acquisition for the insurance industry, announced that it has successfully achieved SOC 2 Type II attestation with zero deficiencies. This attestation is an…
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Bikky, the customer data platform built exclusively for multi-unit restaurants, announced its partnership with Postino, a nationally growing restaurant and wine bar known for its neighborhood charm and cult-like following. Bikky’s…
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Universal data layers serve as the connective tissue between disparate marketing technologies, creating a centralized repository where customer data can be collected, standardized, and activated. These architectural components enable…
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With AI dominating headlines and marketers racing to deliver real-time, personalized experiences, one stubborn problem continues to undermine even the most advanced strategies: broken customer identities. Too often, marketing teams are…
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Coalition loyalty programs let consumers earn and spend points across multiple businesses. It's a simple enough premise: increase the number of ways customers can transact across your loyalty program and you create more engagement with…
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EngageLab, a global leader in AI-powered omnichannel customer engagement, proudly presented its cutting-edge solutions at The MarTech Summit Asia 2025 in Singapore. The flagship event brought together senior executives, CMOs, and…
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Understanding TAM Whether you plan to start a new business or grow the existing one, one of the first steps is understanding your total addressable market (TAM). In simple words. TAM is the potential revenue opportunity available if you…
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The future of marketing operations is undergoing a transformation due to fast progress in AI, automation, and data-oriented decision-making. Recent research and keynote addresses are showing how organizations are more and more embracing…
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One of the most valuable assets to a brand today is its customer data. High-quality data unlocks better decision-making and illuminates untapped opportunities. It decreases enterprise risk and keeps leaders from investing in dead-end…
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As we approach 2025, several key data and AI trends are poised to significantly affect the technology landscape, particularly when it comes to customer experiences, marketing and advertising. Leading experts discuss what the year ahead…
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The Martech industry consists of numerous software solutions aimed at enhancing different aspects of marketing. This scenery has grown quickly, offering tools for managing customer data, creating content, analyzing information, and…
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Despite continuous evolutions in the marketing ecosystem, advertisers and agencies continue to raise concerns about unlocking organizational value amidst rapid change. Coupled with this is uncertainty around properly measuring marketing…
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As the European Union prepares to enforce the Digital Operational Resilience Act (DORA) on January 17, 2025, marketing leaders in financial services face new challenges in managing customer data within Salesforce. This regulatory framework…
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5G technology is set to transform not just our everyday lives but also the landscape of marketing and advertising. This isn’t just about faster data rates or increased bandwidth but a transformative shift in how businesses connect with…
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Personalized ads are finding new ways to target consumers, even when they’re 30,000 feet in the air. A recently announced plan by United Airlines will soon offer flight passengers personalized ads on a seat-by-seat basis. And United isn’t…
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Imagine trying to buy a ticket to see Taylor Swift on tour. Her recent Indianapolis concert sold out within minutes, with bots and scalpers reselling tickets for hundreds of dollars more than their original value. The rush to grab tickets…
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Marketing strategies now have evolved from the mere scattergun approach to being data-driven and targeted. The 'spray and pray' approach was also quite common earlier, in which marketers cast wide nets and hoped for the best. With the…
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Catch the latest in supply path efficiency with an overview of the newest martech updates and integrations from this week's martech highlights: __________ Marketing and Marketing Tech Quote-of-the-Week! In today’s ad-buying landscape, one…
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