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Customer Data Science

MarTech Interview with John Cawdery, CEO of Incubeta US

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi John, congratulations on joining the Incubeta team as its new US CEO. Tell us about your journey in tech and how your professional milestones shaped your career so far. I joined the market-leading adtech company DoubleClick in 2006 to lead client relationships across their advertiser, publisher and software products. The industry was learning a lot about what…

Media Monetisation Worth over £1.7Bn in Unrealised Potential to UK’s Retailers

New research conducted by Dunnhumby media, part of Dunnhumby, the global leader in Customer Data Science, has unveiled an unrealized potential worth £1.7bn for UK retailers - and around £100 million for each of the three largest grocery retailers in the UK. Calculated using Dunnhumby media’s Revenue Calculator - a tool that enables retailers to estimate their media revenue potential – retailers have the opportunity to generate an additional 1% of their retail sales with media, which is equivalent to £11billion across EMEA.…

dunnhumby Grows by ‘Democratizing Customer Data Science’

dunnhumby Expanded their Global Client Base by  Offering Customer Data Science on a Levelled Playing Field for Retailers and Other Businesses Following a strategic directive by company’s new CEO, dunnhumby has grown its global client base by 30 percent in just one year. dunnhumby has disclosed the momentum it has gained as it formally executed on a strategy to provide greater access to customer data science. The company also announced progress in building out its customer data science platform – an integrated suite of…