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customer engagement

Accengage Enables Businesses to Personally Connect With Their Customers on WhatsApp

On the Heels of Its Acquisition by Urban Airship, Accengage Continues to Invest in New Platform Capabilities That Enable Broader Customer Engagement for Business Clients Accengage, an Urban Airship company and Europe’s #1 mobile CRM and push notification technology provider, announced that it is adding WhatsApp as one of its customer engagement channels. Brands can now engage with prospects and customers using push notifications and automated replies through the WhatsApp Business API. To make it even more powerful and…

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with customers." Tell us about your role and journey into omnichannel marketing. We started as an Email Marketing tool, Soundest. As we were built around the e-commerce industry, we noticed that e-commerce marketers have very specific needs around automation. At the time, when we launched Soundest 5 years ago, automation wasn’t easy for online sellers. Email Marketing automation was a privilege for larger…

94% of Consumers Are Frustrated by Disjointed Experiences and Poor Customer Journeys

Research Shows There’s No ‘Third Time Lucky’ for Brands Failing at Customer Experience New research launched from Thunderhead reveals that two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand. The study surveyed 4,000 consumers in the US and UK to uncover what consumers today expect of brand experiences in banking, auto, insurance, telco, energy and retail. Thunderhead, the leader in customer engagement and journey orchestration, also found that two in five…

CallMiner Visualize Powered by Tableau Enriches Speech Analytics Insight with Graphical Impact

CallMiner, the leading provider of award-winning speech and customer engagement analytics platform, Eureka, announced the launch of Eureka Visualize for graphical data discovery and presentation at Enterprise Connect 2019 happening March 18-21. Visualize, powered by leading business intelligence platform Tableau, brings your speech analytics data story to life through actionable, easily digestible insights displayed in a user-friendly dashboard. A drag-and-drop dashboard configuration with a palette of charts and graphs…

Swrve Marketing Engagement Platform Helps Hopster Heighten Awareness of Safe Content for Parents and Their Children

Hopster Implements Intelligent Messaging Campaigns to Realize a 42 Percent User Engagement Rate Swrve, a global leader in intelligent customer engagement, announced Hopster, the pre-school learning and entertainment platform, has leveraged Swrve’s AI-enabled platform to more easily and freely speak directly to parents and guardians about subscriptions and current promotions for safe, quality content for their children. Hopster creates and markets content that adheres to kidSafe and the Children's Online Privacy Protection…

MarTech Interview with Paige O’Neill, CMO, Sitecore

"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide content that is received as a value addition." Tell us about your role and journey into Marketing Technology. How did you arrive at Sitecore? I lead Sitecore's global marketing organization, including the company's marketing strategy, product marketing, communications, demand generation, partner marketing, and branding. The MarTech space is my passion — I’ve been involved in…

CoreMedia Appoints Jim Stirewalt, Former IBM VP, as General Manager for North America

Former VP of Sales for IBM Watson Customer Engagement to Lead US Growth CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced the appointment of Jim Stirewalt as the company's General Manager for North American Operations. Stirewalt brings over 25 years of experience in sales management, marketing and advertising to his new position, including five years with SAP as Vice President of Sales (North American Digital Business) for Retail and Fashion and, more…

Independent Research Firm Names Pegasystems as a Leader in Real-Time Interaction Management

Pega Receives Top Scores in Current Offering and Strategy Categories Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced Forrester Research has named Pega a Leader in The Forrester Wave: Real-Time Interaction Management (RTIM) report, Q1 2019. Pega received the top scores in two of the three main evaluation categories – current offering and strategy – and tied for top scores in 10 of the 14 top-level criteria. Forrester analyzed the 12 most significant…

Alterra.ai Introduces Answer Bot for Zendesk to Help Businesses Automate Customer Support

Alterra.ai, a Deep Learning startup that builds virtual assistants for intelligent customer engagement and support, announced that Alterra Answer Bot is now available in Zendesk Marketplace. With up to 90% precision, Alterra Answer Bot is the most accurate question answering bot on the market. The bot finds answers by meaning, not keywords. When customers ask a question, Alterra Answer Bot uses Deep Learning to understand the meaning of the question and instantly matches it to the right answer in the knowledge base.…

bpm’online Has Been Recognized as a Winner in the CRM Watchlist 2019 Award

bpm'online, a global business software company leading in the space of business process automation and CRM, has been named a winner of the CRM Watchlist 2019 award led by Paul Greenberg, one of the most influential thought leaders in the CRM industry, the author of the best-selling 'CRM at the Speed of Light', and Managing Principal of The 56 Group, LLC. The CRM Watchlist award recognizes organizations that had the most impact in the customer-facing technology world in 2018 and are likely to continue to have it for the…

Verint Once Again Ranked as a Leader in Gartner’s Magic Quadrant for Workforce Engagement Management

Verint Systems Inc., The Customer Engagement Company, announced that Verint has been named a Leader by Gartner, Inc. in the research and advisory firm’s Magic Quadrant for Workforce Engagement Management(WEM) report. “We believe Gartner’s recognition of our market strengths validates what we hear from customers and the market at-large. In fact, our unified and automated approach to employee engagement continues to gain traction with our customers.” Gartner indicates that WEM Magic Quadrant Leaders “provide functionally…

Calabrio Extends Cisco SolutionsPlus Program Participation with Calabrio ONE Cloud Solution

Simplifies Expanding Cisco Contact Center Solutions with Calabrio’s Leading Cloud-Based Suite for Customer and Agent Engagement Calabrio, a leading provider of customer engagement and analytics software, announced that Calabrio ONE Cloud is now available directly through the Cisco SolutionsPlus partner ecosystem. Through the expanded partnership, Cisco customers can easily and confidently deploy Calabrio’s workforce optimization (WFO) software suite in the cloud knowing Cisco has verified compatibility with products in…

Braze Achieves Global ISO 27001 Certification

Leading Customer Engagement Platform Recognized for Ongoing Commitment to Information Security Braze, the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more announced it has obtained ISO 27001 certification, representing its continuous commitment to providing customers with the highest level of information security management. The certification was performed by Schellman & Company, LLC, an ANAB and UKAS accredited Certification Body. ISO…

AirAsia Takes off with Ada-Powered Virtual Assistant

Ada’s AI Reduced Customer Wait Time up to 98% in One Month Ada, a Toronto-based AI customer engagement platform, announced its partnership with AirAsia, Asia’s leading low-cost carrier. In only one month, AirAsia used Ada to build the AirAsia Virtual Allstar – 24/7 customer self-service that officially launches today in eight languages across the airline’s website and app. AirAsia Takes Off with Ada-powered Virtual Assistant Ada’s AI reduced customer wait time up to 98% in one month Also Read: Leading AI Company…

SpotOn Acquires Lifeyo to Provide Effortless Website Building Solutions to Small and Medium Businesses Nationwide

SpotOn Transact, LLC, a cutting-edge payments and software company redefining merchant services, announced the acquisition of Lifeyo, a website development platform. Rebranded as SpotOn Website, it will enable SpotOn merchants to create a professional and functional website quickly. SpotOn Website is a valuable addition to the SpotOn platform and suite of tools that includes payment processing, customer engagement and business solutions to help small and medium-sized businesses grow. “What we’ve found is a lot of business…

4 Ways to Improve Customer Engagement Across All Channels

No matter what industry you’re in, you likely have this problem: capturing your audience’s attention for more than a few seconds. But beyond that, you also want to engage your customers. Get them feeling more invested in your brand. In an era where consumers are exposed to up to 10,000 brand messages a day, it’s become understandably difficult to elbow in for more than a nanosecond. So, how can you engage your customers no matter what the channel? The right technology, paired with savvy strategy, is all you need.…

Informatica Unveils Industry’s First Data Hub Reference Architecture for Customer Engagement

Simplifies and Automates the Delivery of Trusted, Contextual, and Relevant Data with a Real-Time, Complete View of All Data Across All Channels Informatica, the enterprise cloud data management leader, announced the industry's first comprehensive data hub reference architecture for customer engagement. This modular, hybrid, microservices architecture leverages metadata-driven AI, powered by the CLAIRE™ engine, and scales for any volume, velocity and variety of data. The Informatica data hub reference architecture…

Innovative “Unicorn” Global Travel Services Company Deploys Bright Pattern Contact Center for Omnichannel Customer Engagement

Start-Up Disrupting the Travel Industry Selects Bright Pattern for Its Global Travel Services Platform to Provide Seamless, Effortless Omnichannel Experience to Customers Bright Pattern, a leading global provider of innovative cloud contact center software, announced that it has been selected by an industry-leading global travel and experiences booking platform to serve as the core of its customer engagement operation. The fast-growing start-up valued at over $1 billion is supported by some of the world's largest…

Urban Airship Expands Senior Leadership Team with VP Appointments for Sales and Product Marketing

Urban Airship Bolsters Product Management Team with Proven Executives from Enterprise Software Leaders Today, leading customer engagement company Urban Airship, announced two senior leadership appointments including Jessica Mattson as vice president of sales, Americas, and Simone Kriz as vice president of product marketing. Mattson will lead the rapid expansion of Urban Airship’s sales team and drive exceptional end-to-end customer experiences with high business value. She will report to Eric Holmen, SVP of worldwide…

RedPoint Global Launches Next Generation of the RedPoint Customer Engagement Hub

Redpoint Revolutionizes How Marketers Leverage Data and Analytics to Drive Personalized Engagement RedPoint Global, a top provider of customer data platform and customer engagement technology, announced the availability of the next generation of the RedPoint Customer Engagement Hub. The enhanced RedPoint Customer Engagement Hub provides a single point of control over data, decisions, and interactions, revolutionizing how marketers access data and analytics to drive personalized engagements across every interaction…