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customer engagement

COVID Clinches It: The Days Of Spray-And-Pray Advertising Are Over

Ad-Tech Trends Show Light at the End of the Tunnel Crawling out of the economic shutdown, the advertising industry has taken a hit. But it's not all gloom and doom. The future looks bright, but very different. "The pandemic has accelerated viewer adoption of digital streaming, and has changed the way brands engage with customers," said Joel Cox, co-founder of Denver ad-tech firm Strategus. "Saturating popular TV shows with repetitious ads and hoping for the best won't work as well anymore – the days of spray and pray are…

Mobivity Works with SONIC Drive-In to Create Record-Setting Response with Rich Communications Services (RCS) Mobile Messaging

RCS Pilot Campaign with SONIC® Drive-In Proves Effectiveness with Significant Lift in App Downloads and Registrations without Incentives Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced the results of SONIC Drive-In’s pilot campaign using Google’s RCS Business Messaging. Using Mobivity’s Mobile Messaging, the SONIC pilot broadcasted interactive and engaging messaging through RCS about its restaurant app, targeting customers across…

Khoros Care Handles Over 2.5 Million Customer Service Messages Daily During COVID-19

Khoros helps brands efficiently manage high customer support volumes in digital channels and offers its technology to government health organizations in Facebook’s Messenger program Khoros, a global leader in customer engagement software, announced that its Khoros Care solution handles over 2.5 million customer service messages per day to support brands and their customer service teams during the COVID-19 crisis. The Care solution has also helped to increase customer service teams’ efficiency by over 30% and to improve…

Conversocial Redefines Omnichannel With CX Platform For Customer Engagement Across Messaging Channels

Conversocial Launches New All-In-One Messaging Suite Combining AI, Bot and Human-Agent Engagement Conversocial, the leader in conversational customer experience, today announced new platform and pricing offerings. By combining AI and human agents in a single platform, Conversocial is empowering brands to deliver unique experiences, at scale, across the customer lifecycle. The all-new Conversational Customer Experience Platform by Conversocial brings together four key capabilities into a single customer engagement suite…

Khoros Earns 2020 Top Rated Awards from TrustRadius

Digital social marketing, care, & online community solutions recognized as Top Rated software in five categories Khoros, the global leader in digital customer engagement software, is honored to be recognized by TrustRadius with 2020 Top Rated Awards across its full product portfolio. With a total of 200+ verified reviews, Khoros received top rated awards in the following categories: Khoros Marketing: Social Media Marketing, Social Media Management, Social Media Analytics Khoros Care: Social Media Customer…

LogMeIn Names Rick Ribas as Vice President for Global Channel Sales

Former senior executive from Intelisys Communications joins LogMeIn to spearhead its global channel business  LogMeIn, Inc. announced it has named Rick Ribas as its vice president of Global Channels in a newly created role to lead the company’s growth strategy for channel sales. Ribas will focus on the creation of new channel business partnerships and bring new sales opportunities to LogMeIn’s partners worldwide. Ribas joins LogMeIn from Intelisys Communications Inc. where he held the role of senior vice president,…

8×8 Program Makes Referring Cloud Communications and Contact Center Solutions to Businesses and Organizations Easier and Faster

8×8, Inc., a leading integrated cloud communications platform, today announced new enhancements to the 8×8 Referral Program that make it easier and faster for individuals to successfully refer 8×8 X Series cloud communications and 8×8 Contact Center solutions to a business or organization. .@8×8 Program Makes Referring Cloud Communications and Contact Center Solutions to Businesses and Organizations Easier and Faster The 8×8 Referral Program provides a simple process for individuals, IT consultants, technology advisors…

Kofax 2020 Intelligent Automation Benchmarking Report Offers Insights for Businesses Attempting to Achieve Hyperautomation

Research Finds Siloed Automation Provides Limited Benefits While an Integrated Approach to Intelligent Automation Enables Success Kofax, a leading supplier of Intelligent Automation software to digitally transform end-to-end business processes, announces the Kofax 2020 Intelligent Automation Benchmark Report, a study conducted by Forrester Consulting and commissioned by Kofax. The report finds while many enterprises have prioritized automation, they’re struggling to scale and achieve hyperautomation. It also finds taking…

MarTech Interview with Teresa Aprile, CEO and Co-Founder at Brandcrush

"AI technologies can drive effective customer engagement by creating that personal connection for each user." Hi Teresa, please tell us about your journey into Marketing Technology. What inspired you to start at Brandcrush? I have a background of more than 15 years of experience in developing and executing business growth strategies in both FMCG and B2B industries. Over this time, I saw first-hand the power of Experiential Marketing and business collaborations for effective and relevant customer engagement. I…

[24]7.ai Adds Free Voice AI Solution to Help Businesses Handle Call Volumes During Times of Crisis

In the Wake of the COVID-19 Outbreak, Company Adds Voice AI to its Free Automated FAQ Solutions to Deflect Calls from Contact Centers 7.ai, a global leader in intent-driven customer engagement solutions, today announced that it extending its complimentary rapid response offers to include 7 Voice in addition to its 7 Answers and agent console 7 Chat offerings, to help enterprises handle call volumes related to the COVID-19 virus. The 7 Voice solution is designed to enable businesses to launch an automated self-service FAQ…

Fusionex Extends Collaboration with International Energy Giant to Further Enhance AI and Customer Analytics Platform

Leading multi-award-winning data technology specialist Fusionex has been awarded an initiative to drive customer engagement for an internationally-renowned energy conglomerate through the utilization of Artificial Intelligence (AI) and Customer Analytics, in a multi-year extended deal. A key oil refining and marketing company with a strong 30-year record, the client has over 20,000 employees and more than 1,000 service stations across the region and offers gasoline, diesel and kerosene to power industries and fuel…

Pega Launches Small Business Lending Reference App To Help Banks Speed Processing of COVID-19 Emergency Loans

Crisis solution available today for Pega clients and configures in just days Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the launch of a Crisis Small Business Lending reference application which helps financial institutions manage the thousands of emergency loan applications pouring in from small businesses seeking COVID-19 financial relief. Available to Pega Platform clients and configurable in just days, it comes with prebuilt templates…

LogMeIn Launches FAQ Web Widget to Help Businesses Manage COVID-19 Related Communications and Information Sharing

Easy to deploy website widget provides rapid and consistent answers to Coronavirus-related questions for customers and employees  LogMeIn, Inc.  has launched the Bold360 Rapid Response FAQ Web Widget to help businesses manage the increase in volume and complexity of questions related to COVID-19 from both customers and employees. The COVID-19 (Coronavirus) pandemic is an unprecedented situation creating numerous challenges providing information and updates to customers, employees, and partners. Policies and procedures are…

[24]7.ai Named a Leader in Digital-First Customer Service 2020 Evaluation by Independent Research Firm

7 Engagement Platform received a differentiated rating in agent experience, customer experience, routing and queuing, chatbots, and roadmap criteria 7.ai, a global leader in intent-driven customer engagement solutions, announced that it has been recognized as a leader in The Forrester New Wave: Digital-First Customer Service Solutions, Q2 2020. 7.ai received a differentiated rating in five of ten criteria, including agent experience, customer experience, routing and queuing, chatbots, and roadmap. Marketing Technology…

TechBytes with Rachel Curasi, Director of Media at R2i

Hi Rachel, tell us about your role and the team/technology you handle at R2i. I’m the Director of Media at R2i and I manage the Media team members, leading the team and supporting media strategy, new business, and any larger businesses' needs and initiatives. My team is made up of media planners and buyers, along with Search Engine Marketing (SEM) specialists and managers. Together we manage all aspects of the media planning and buying process from the client kickoff to launching the campaign and reporting on the…

Invisible.Io Rebrands as Revenue Grid, the Most Complete Mobile-first Customer Engagement Toolset That Aligns Teams Around One Goal of…

Revenue Grid helps leading enterprise companies fully gear modern sales teams towards actionable revenue intelligence and consistent selling Invisible.io announced its corporate rebrand to Revenue Grid™. Under the new name, the company embodies how its decade in leading Sales Productivity evolved into Salesforce-native customer engagement toolset that helps sales leaders achieve repeatable revenue. From getting the first touch to closing and upselling, Revenue Grid equips revenue-generating teams with everything they need…

Ribbon and LogMeIn Work Together to Dynamically Respond to Increased Network Traffic Demands

Ribbon's market-leading session border controllers and network-wide licensing model solutions help ensure that LogMeIn can seamlessly manage unprecedented demand for its UCC solutions due to dramatic increase in number of remote workers Ribbon Communications Inc., a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, today announced that LogMeIn , a market leader in remote work, including solutions for unified communications and…

Verint Supports Customers with Introduction of Multiple Work-From-Home Programs

Addresses Urgent Needs to Improve Workforce Visibility, Compliance and Productivity Verint Systems Inc., The Customer Engagement Company, announced multiple support programs that can be quickly deployed to address work-from-home (WFH) COVID-19 challenges and help businesses improve their visibility, compliance and productivity. “With an overwhelming shift to work-from-home, organizations focused initially on IT and communication infrastructure for their remote employees,” says Verint’s CEO, Dan Bodner. “They are now…

TTEC Named a Top 25 Employer Partner for Remote Work in 2020 by Virtual Vocations

Company is named #13 on the inaugural list of work-from-home employers TTEC Holdings, Inc., a leading digital global customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world's most iconic and disruptive brands, announced that it ranked #13 on Virtual Vocations' annual list of the Top 25 Employer Partners for Remote Work in 2020. Marketing Technology News: Finding it Extremely Hard to Attract Audience to Your Blogs? Answer,…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Shippo, PlaceIQ, GRIN, Mapp, and Vonage. Shippo Announces $30 Million Series C to Make Shipping a Package as Easy as Sending a Text Message Shippo, the leading shipping platform for growing e-commerce businesses, announced today that it has closed $30 million in Series C funding, bringing its total capital raised to $59 million. D1 Capital Partners, who led the round, joins Shippo’s…