Browsing Tag

customer engagement

TechBytes with George Corugedo, CTO and Co-Founder at RedPoint

Could you tell us about your role and the team/technology you handle at RedPoint Global? As one of the Founders of RedPoint Global and the Chief Technology Officer, I have the opportunity to help materialize a vision of empowering marketers with a technology platform that defragments the world they work in. Every day marketers are mired in the logistical challenges of mastering data, deriving insights and precise execution. These are simple ideas in theory but hard to achieve in a world where every vendor wants to…

TechBytes with Ryan Lester, Senior Director of Customer Engagement Technologies at LogMeIn

Tell us about your role and the team/technology you handle at LogMeIn. I am the Senior Director of Customer Engagement Technologies at LogMeIn. This role gives me the opportunity to work on both our Bold360 Product strategy and roadmap while improving the experiences we deliver to our current, and potential future, customers each day. I have the unique advantage of working every day on delivering a better CX while also working closely with our product team to build solutions that help our customers create a differentiated…

Vonage Enables Ramco Systems to Offer AI-infused Customer Engagement on the WhatsApp Business Solution via Nexmo Messages API

Vonage, a global business cloud communications leader, announced that global enterprise software provider Ramco Systems is leveraging Nexmo, the Vonage API Platform to offer the Ramco CHIA virtual assistant to customers using the WhatsApp Business solution. In today's market, consumers crave the simplicity and convenience of interacting with businesses in the same way that they do with friends and family, and social channels like the WhatsApp Business solution make that possible. With more than 1.5 billion users globally,…

Telefónica Selects Swrve To Drive Customer Engagement

Swrve Selected as Premier Technology Partner for Telefónica, One of the World’s Largest Telecom Operators and Mobile Network Providers Swrve, the world leader in real-time, relevant customer engagement, announced that Telefónica, one of the largest telecommunication operators and mobile network providers in the world, has chosen Swrve to drive app adoption, engagement, and subscriber satisfaction. With this partnership, Telefónica will be able to reliably scale relevant, real time customer experiences to more than 350…

Patrick Tripp to Lead Product Marketing for Cheetah Digital

Former Forrester Research Consultant Joins Leader in Cross-Channel Customer Engagement Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the addition of Patrick Tripp as Senior Vice President of Product Marketing. In his new role, Patrick will be responsible for planning, creating and implementing the company’s overall product marketing strategy. In addition, he will lead the team of marketers responsible for the messaging, packaging, and delivery of Cheetah Digital’s…

CleverTap Completes $35 Million Series C Funding to Drive Global Growth

Tiger Global Management, Sequoia Capital India Deepen Investment in Company’s Winning Platform for Mobile Customer Engagement and Retention CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced it has completed its Series C investment round, allowing further acceleration as a global leader in mobile app marketing. Growing at 250% YoY since 2015, CleverTap intends to use the funds to build out its new US-based engineering hub, add enhanced predictive capabilities to its market-leading…

TechBytes with Mike Anderson (Tealium) and Momchil Kyurkchiev (Leanplum)

Tell us about your respective roles and journey into Technology.  Mike Anderson: After founding Tealium in 2008, I’ve since served as the Chief Architect behind the company’s market-leading tag management and unified customer data orchestration platforms. Previously, I worked at WebSideStory (Adobe Systems), where I served as a Senior Engineer on the core Architecture team. As the builder and leader of the company’s Professional Services team, I oversaw analytics tag implementations for Disney, Target, Cisco, Citi, FedEx,…

TechBytes with Kulmeet Bawa, COO at Resulticks

Tell us more about your journey into Marketing and Sales technology. How did you arrive at Resulticks? I have spent more than 14 years in the enterprise technology space and have the cross-functional experience of steering business transformations for clients across industries. I have been driven by a mission of helping brands catalyze their growth through successful Digital Transformation. Before Resulticks, I was the Vice President and Managing Director, South Asia at Adobe and have earlier taken on leadership…

TimeTrade Introduces Engagement Center, Reshaping How Leading Brands Bridge the Physical to Digital Divide

The Next Generation of TimeTrade's Intelligent Appointment Scheduling Platform Equips Top Banks and Retailers to Accelerate Customer Engagement Strategies Leading to 3x Growth Over Peers TimeTrade, the leader in Intelligent Appointment Scheduling, announced Engagement Center, the next-generation control center for managing appointment-driven customer engagement strategies. Engagement Center gives leading brands including retailers, banks, credit unions, and financial service providers the ability to rapidly deploy and…

Repsco, Largest Contract Sales Organization in France, Selects Veeva CRM for Better Customer Engagement

Veeva Systems announced that Repsco, the largest contract sales organization in France, has standardized on Veeva CRM for all their teams. A longtime partner to the life sciences industry, Repsco’s skilled medical reps help more than 30 companies bring their medicines to market. Marketing Technology News: Four Ways to Improve Your Facebook Video Marketing Veeva Systems announced that Repsco, the largest contract sales organization in France, has standardized on Veeva CRM for all their teams “We are committed to…

In-App Versus Open Web: Adopting Strategies for Optimal Customer Engagement

Optimizing mobile engagement requires an understanding of what both avenues offer and how they can be used effectively for customer engagement. The mobile app market is booming — expected to drive revenues of $189 billion next year — but a new crop of advertising options is set to send growth into overdrive. Google has opened up Discover inventory, Spotify sponsored playlists are now available to international brands, and Instagram is paving the way for instant purchase ads. So, is the writing on the wall for open web…

Resulticks Embarks on Roadshow Tour Hosting Multiple CMO Dinners Showcasing the Value of Real-Time Customer Engagement

Business leaders and marketing professionals in Atlanta, Chicago and New York invited to attend "Real Time Conversations: A CMO Dinner" Resulticks, the world's fastest growing real-time conversation marketing solutions provider, has announced venues for its upcoming Real Time Conversations: A CMO Dinner series. Scheduled for Chicago, Atlanta and New York, the executive-level events will explore the value-driving potential of the new marketing paradigm: real-time, omnichannel marketing. The evening will include networking…

Cheetah Digital Unveils Customer Engagement Suite at Signals 19

The Customer Engagement Suite Enables Marketers to Drive Revenue, Build Lasting Customer Relationships, and Deliver a Unique Value Exchange Throughout the Entire Customer Lifecycle Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the debut of its Customer Engagement Suite at Signals 19. The Customer Engagement Suite enables marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer, the…

RedPoint Announces $13.5 Million Equity Raise to Accelerate Strategic Partnerships and Geographic Expansion

Led by Camden Partners, latest investment round to further fuel the company’s growth as it meets increased demand for its customer engagement solutions worldwide RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced an equity raise of $13.5 million to fuel continued geographic expansion and deepen strategic partnerships. Led by Camden Partners, the round also includes participation of existing and new investors. “Over the past three decades, it’s been a personal…

Salesforce Expands Financial Services Cloud with New Insurance Innovation–Bringing Policyholders, Insurers and Agents Together

New insurance capabilities enable insurers to reach policyholders on the channels of their choice, intelligently prioritize tasks, and build deeper relationships through more personalized customer engagement Salesforce, the global leader in CRM, announced new insurance-focused enhancements to Financial Services Cloud that enable insurers to build stronger, more personalized relationships with policyholders. As an extension to Financial Services Cloud, insurers now have a unified, 360-degree view of their…

Unlocking the Potential of Visual Assets for Marketing Campaigns with AI

Artificial Intelligence and Machine Learning are increasingly becoming an essential aspect of many industries, and Marketing is no exception. Innovation in AI-driven Marketing Technology promises a better end-user experience - with chatbots, sentiment analysis and product pricing algorithms ultimately providing a smoother customer journey. Meanwhile, for marketers, AI has gone from offering tools that automate aspects of their jobs, to those which can help advise and augment day-to-day Marketing decisions. And as AI gets…

TechBytes with Michelle Engle, SVP of Marketing at Valassis

Tell us about your role and the team/technology you handle at Valassis. At Valassis, I lead our Marketing organization including brand, product and vertical marketing, events, design/UX, and PR/communications. With everything we do, we are hyper-focused on driving amazing experiences for our clients. Our Marketing approach takes a holistic view of the consumer and our brand, which is driven by the tight connection between visuals, words, and other mediums we utilize.  At Valassis, how do you evaluate the impact of your…

Khoros Announces Autumn 2019 Innovation Release

Autumn Release Focuses on Khoros Communities Enhancements to Increase Customer Engagement Across Search, Purchase, and Support Interactions Khoros, LLC, the global leader in digital customer engagement, announced its Autumn 2019 Innovation Release. Focused on major enhancements to the Khoros Communities solution, this release delivers Community Syndication, Group Hubs, advanced Platform Integration and other performance-enhancing capabilities to further extend the market leadership of the Community solution. “Brands…

How to Engage Customers Through Google Posts

With every new feature, Google is making it easier for consumers to learn more about businesses without ever leaving the search results page. Gone are the days of consumers going to a business’ website to learn the location and hours of operation. Now, Google provides that information on the search results page (SERP), along with a slew of other information - such as reviews, restaurant menus, crowd-sourced questions and answers, and now, posts from the business itself. Google Posts is a new frontier for digital…

Customer Portfolios Shares Retail Holiday Shopping Trends

2018 Findings Guide Retail Marketing and Customer Experience for 2019 Holiday Shopping Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, announces the results of its in-depth review of numerous retail clients during the 2018 holiday shopping period, helping marketers plan for the upcoming holiday season. “2018 holiday shopping trends during Thanksgiving week showed a significant increase from the previous year -- spread throughout…