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Customer Experience Automation

ActiveCampaign Announces a New Listing On the Shopify App Store and 3000 Joint Customers

ActiveCampaign, the only Customer Experience Automation solution on the world’s leading commerce platform, announces 3000 joint customers and a new Shopify App Store listing with an average rating of 4.8 ActiveCampaign, the leader in Customer Experience Automation, announces its listing in the Shopify App Store, which has earned a 4.8 out of 5 rating with 85+ 5-star reviews. This listing demonstrates ActiveCampaign’s commitment to providing ecommerce merchants with a best-in-class customer experience automation platform…

Directly Promotes Mike DE La Cruz to CEO, Announces Record Growth of Customer Experience Automation Platform

Directly, a leader in customer experience automation, announced the appointment of Mike de la Cruz to CEO. De la Cruz will continue the expansion of Directly’s industry leading platform, which simplifies the complex task of making AI and virtual agents work. AI is rapidly transforming the “back-office,” automating business processes like order-to-cash and procure-to-pay. However, AI is struggling in the “front office”, where virtual agents misunderstand customer needs and fail to provide helpful responses and automated…

ActiveCampaign Raises $100 Million Series B to Develop Next-Gen Customer Experience Automation (CXA)

Susquehanna Growth Equity Leads Investment to Help Company Define Emerging Category ActiveCampaign, the leader in Customer Experience Automation (CXA), has raised $100 million in a Series B growth round led by Susquehanna Growth Equity (SGE). Silversmith Capital Partners, which was the sole investor in ActiveCampaign's $20 million Series A in 2016, also participated in this round. ActiveCampaign will use the funding to develop the CXA category through product innovations that advance beyond legacy marketing automation,…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TapClicks, ActiveCampaign, Adwerx, Experian, and Internet of Things Consortium. TapClicks Raises $10 Million to Advance Predictive Analytics and Attribution In Marketing Operations Platform TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow, and orders management, announced it has raised $10 million in equity funding from Boathouse Capital, a private…

ActiveCampaign Launches CX Automation, Redefining Marketing Automation

Creating Unique Experiences for Every Customer Throughout the Entire Customer Journey ActiveCampaign, the leader in sales and marketing automation, announced CX Automation, redefining marketing automation. Until today, marketing automation was known as a set of static paths and messages. Now, users should expect automations that deliver a unique experience for every customer. This means each customer receives a unique message, path, and time that's optimized for them, throughout their entire lifecycle. ActiveCampaign's…