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customer experience management strategy

Monetate to Take Fresh Guard from Its New York Headquarters

Monetate, the leading personalization and customer experience management platform, is moving its corporate headquarters to New York. The decision unveils the company’s determination to get closer to growing concentration of clients, especially in enterprise software, retail, and fashion industries. Monetate currently provides SaaS, powering multi-channel personalization for world’s leading brands. This is the first of many strategic moves made by the company towards expanding their business visibility in the US. Monetate…

Salesforce’s Second Annual State of Service Report Released; Spotlight on the Future of Customer Service

Salesforce, the leading CRM firm, has released its Second Annual State of Service research report, uncovering insights from more than 2,500 customer service professionals. The latest Salesforce report highlights the impact of smart technologies on service protocols and marketing response towards meeting inflated customer requirements. According to Salesforce’s Second Annual State of Service Report, it requires a unified platform to deliver smart customer experience across the enterprise. Executives wielding the right…

TruOptik launches OTT Marketing Cloud at 2017 Consumer Electronics Show

Digital media intelligence company TruOptik chose the 2017 Consumer Electronics Show (CES) as a platform to announce the launch of a new OTT Marketing Cloud. According to TruOptik, the latest cloud platform is designed to measure, activate, analyze and attribute advertising campaigns for connected TV exclusively. It will deliver innovative features to both advertisers and publishers with cross-screen, audience-based targeting agility. Features of OTT Marketing Cloud Marketers can finally lay hands on an all-inclusive data…

Falcon New Social Media Tool To Drive Major Marketing Campaigns in 2017

Falcon.io, a Copenhagen-based customer experience platform, has announced the release of a new digital tool to streamline marketing efforts in 2017. The unified social media tool is a single app model laced with all the latest marketing features. Marketers can use this tool to discover, attract, engage and nurture customers across all online platforms using social data. Easy-to-use and backed by cutting-edge real-time data analytics, Falcon digital tool is one-stop data shopping center for social media organizations.…

Avetex Becomes Genesys Value Add Reseller; Will Amplify Seamless Customer Experience

Avtex, a renowned end-to-end customer experience (CX) deployment partner for Microsoft, will now cater to Genesys. It will offer premium CX technology solutions to Genesys as part of its strategic collaboration. It will now feature as Genesys Value Add Reseller; building, delivering and supporting products and solutions available on the Genesys Customer Experience Platform. Genesys is an omnichannel CX optimization and workload management platform that sells cloud-based and SaaS to mid-sized and large businesses.  …