First-Of-Its-Kind Data Provides a New Dimension of Customer Insight Based on Neuroscience and Advanced Behavioral Analytics Neuro-ID, a leading behavioral analytics …
Kroger Precision Marketing Partners with Pinterest on Targeting and Closed Loop Measurement
Relationship Will Enable Millions of Consumers to Interact with Their Favorite Brands The Kroger Co. and Kroger Precision Marketing (KPM) are …
CCG Analytics Launches Customer Intelligence for Retail
Early Adopter Vineyard Vines Realizes 150 Percent Return on Investment in First Year of Utilizing Solution CCG Analytics has launched …
TechBytes with Mike Anderson, Co-Founder and CTO,Tealium
Mike Anderson Co-Founder and CTO, Tealium Of all the marketing technologies, Customer Data Platforms (CDPs), are growing in popularity and …
ADARA Appoints Curtis Nishijima as EMEA Managing Director
ADARA, the data solution for travel brands, has hired former Amnet Global COO and Mediacom Global Client Consulting Partner, Curtis Nishijima to the newly-created …
Experian Grows MarTech Community to Enhance Brand-Audience Connectivity
New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian …
SugarCRM and Accel-KKR Join Hands to Usher Next Phase of CRM Business
Leading CRM maker, SugarCRM has announced that Accel-KKR, a leading technology-focused private equity firm, has made a strategic and significant investment …
Interview with Jeff White, Founder, Gravy Analytics
"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits …
Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence
New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its …
Gravy Analytics Provides Exclusive Audience Data to LiveRamp Partner Network
Gravy’s event-driven audiences’ will power precision-targeted mobile ad campaigns of LiveRamp partners Gravy Analytics, a location-based consumer intelligence platform based …
Boxever Customer Intelligence Cloud Integrates with Oracle Cloud Marketplace
The collaboration between Boxever Customer Intelligence Cloud and Oracle Responsys reinforces Boxever’s ability to add an additional layer of real-time …
Optimove Customer Marketing Cloud Now Laced With AI-Based Recommendations & Replenishment Features
New features integrate with retailers’ CRM strategy to deliver more personalized, predictive recommendations based on intent rather than just history …
Get Smart Content and Bombora Introduce Audience Insights, the New B2B Intent-Based Personalization Tool
Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair …
Ve Interactive’s Self-Service SaaS Platform Released; Set to Solve Abandonment and Conversion Challenges in E-Commerce
Ve Interactive, the leading London-based digital advertising, and website conversion technology provider released its automated SaaS platform for e-commerce merchants …
CloudCraze Partners with inRiver to Simplify B2B E-Commerce Engagement
CloudCraze, an e-commerce platform built natively on Salesforce, has joined forces with inRiver, the leader in cross-channel Product Information Management …
Oro Announces Its First Open-Source B2B E-Commerce Platform OroCommerce
Former Magento co-founders are back with their latest creation. This time, Yoav Kutner and Roy Rubin have built a cutting-edge e-commerce platform exclusively …
Accenture Acquires Altitude to Enable Companies Leverage IoT Opportunities
Accenture has acquired Altitude, a Boston-based design, and innovation consulting firm. The latest acquisition will enable Accenture to leverage Altitude’s …
Salesforce Invests in CloudCraze, Who Raise $20 Million in Series A Funding
Working with Salesforce is infectious for its partner; albeit a productive one. Beginning the year with a bang, continuing with its …
Magento Raises $250 Million Funding from Hillhouse Capital; To Scale Omnichannel E-Commerce Operations in Asia
Open source e-commerce platform Magento secured $250 million funding from Chinese alternative investment firm Hillhouse Capital Group (“Hillhouse”). The latest …