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customer intelligence

net2phone Partners with Five9

net2phone, a global provider of unified cloud communications solutions to businesses, announced a partnership with Five9, a leading provider of the intelligent cloud contact center. Through the partnership, the company is now offering Five9's intelligent cloud contact center as a service (CCaaS) to complement its own business cloud communication solution. "The partnership with Five9 enables net2phone to extend our market reach with comprehensive communications solutions for enterprises with significant customer contact…

Lifesight Launches Customer Intelligence Platform

Lifesight, a customer intelligence company, officially launched it's brand new customer intelligence platform globally. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand customer behavior change and how to market to them in the new normal. With that in mind, Lifesight's newly updated platform aims to help brands and enterprises solve this problem by leveraging identity resolution and data enrichment to power their…

Acxiom Announces New Partnership With Demyst

Partnership gives financial services clients access to additional data sources that can improve marketing results, reduce fraud and boost ROI Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced a new partnership with Demyst, the leading external data marketplace for financial institutions. This data solution will allow financial services companies to easily find and evaluate data from hundreds of high-quality data sources to…

TechBytes with Nicola Liverani, Senior Director, Partner Global at Mapp

Tell us about the data science engine driving Mapp's latest offering to Marketing teams. The Partner Program offering includes Mapp Intelligence and its data science capabilities. Mapp Intelligence is an AI-based solution for data insights and customer activation. The goal is that Mapp and its partners will grow together in the areas of customer intelligence, marketing analytics and cross-channel marketing. What is the foundation of your global Partner Program? What is the criterion to join this partnership? The…

Mapp Launches Global Partner Programme

Insight-led customer engagement provided with regional support for consulting and technology partners Mapp, the international provider of insight-led customer engagement, announced the launch of its new partner programme. The partnership is aimed at service providers, agencies, consultants, and resellers in the digital marketing industry, as well as innovative technology companies and software vendors, with the goal of providing joint expertise in customer acquisition and support. The expansion and long-term strengthening…

SAS Ranked A Leader In Customer Analytics Technologies

Report states that SAS provides a deep bench of capabilities to help brands deliver the next best experience According to The Forrester Wave: Customer Analytics Solutions, Q3 2020 “… vendors now serve multiple enterprise personas, and, most importantly, the focus has shifted from merely generating insights to identifying and delivering the next best experience. Enterprises that invest in these leading customer analytics technologies to drive intelligent, optimized interactions with their customers will stand to benefit…

Mapp Releases Summer Update Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Acxiom Announces Customer Data Platform Solutions and Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. Acxiom's fifty years of proven expertise managing customer data ensures brands can enjoy accelerated results on their CDP investment…

Acxiom Announces Customer Data Platform Solutions & Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. “Enterprise marketers rely on our next-generation Customer Data and Experience Platform to drive revenue, improve loyalty and increase…

Acxiom Announces ConneCXions Portfolio of Digital Transformation Solutions

Solutions unite martech and adtech to improve marketing performance and drive business growth Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of ConneCXions, a portfolio of digital transformation solutions that seamlessly combines Acxiom’s 50 years of expertise in martech – including customer data platforms, identity, and ethical data use – with omnichannel adtech applications and a premium publisher network. Acxiom’s…

New Services From SAS Help Brands Rapidly Adapt to Marketing Disruption

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…

Top Data Science Interivew: TechBytes with Eyal Mekler, VP APAC at Sisense

Hi Eyal, from Tealium to Sisense - What inspired you to make the transition?  Helping an organization to harness the power of data to drive business improvement and optimize outcomes has always been a passion of mine. Tealium’s focus was on Customer Data Platforms, which have significant potential for organizations that want to revolutionize the customer experience. It’s an incredibly innovative space, and it was a pleasure to be part of such a growing team. Sisense to me was the next logical step, as it widens the…

Zeotap Announces ID+, A Privacy-Compliant Universal Identity Initiative for the Marketing Industry

Its universal identity initiative aims to overcome challenges posed by the demise of third-party cookies and other platform identifiers Global customer intelligence platform zeotap announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a fast-changing regulatory landscape. The ID+ project is an open invitation to the entire industry to collaborate on a collective…

SANDSIV Announces Customer Intelligence Application, VOC CI

AI-powered add-on integrates BI with industry’s most advanced CXM platform For years, SANDSIV’s pioneering sandsiv+ customer experience management (CXM) platform has helped companies understand their customers. Now it brings that understanding to the heart of business operations with VOC CI, the Customer Intelligence (CI) application available now as an add-on for sandsiv+. Companies have long recognized the central importance of understanding and tracking market trends and changing consumer behaviour to identify both…

COVID-19 a New Paradigm for Human-To-Human Marketing: 6 Steps to Cracking the Consumer Code

If you want to study somebody’s beliefs and perceptions, study their behavior, especially when they are alone. Despite moments of despair and fear during this unique moment in history, I find myself incredibly inspired by how this experience offers an opportunity to understand human behavior in ways we never have before.  Social distancing, isolation, and quarantine, provide a rare – some may say, once in a lifetime – unobstructed portal into the human experience. An opportunity for marketers to acquire a higher level…

Databook Announces Key Hire as Jim Christen Joins the Company as Chief Operating Officer

Seasoned Executive Brings Enterprise Selling Expertise to Drive Databook's Growth Databook, the leading platform in enterprise customer intelligence, has announced that seasoned technology executive, Jim Christen, has been named the company's new Chief Operating Officer. Christen will report directly to Databook CEO & co-founder, Anand Shah, with key growth-related responsibilities including sales, sales development, customer success, channel development, and professional services. Marketing Technology News:…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Shippo, PlaceIQ, GRIN, Mapp, and Vonage. Shippo Announces $30 Million Series C to Make Shipping a Package as Easy as Sending a Text Message Shippo, the leading shipping platform for growing e-commerce businesses, announced today that it has closed $30 million in Series C funding, bringing its total capital raised to $59 million. D1 Capital Partners, who led the round, joins Shippo’s…

Selligent Cortex Expands to Deliver AI-Powered Content Recommendations

Natural Language Processing Engine to Activate Text-Based Similarity Algorithm for Improved Relevance Across Industries Selligent, the intelligent omnichannel marketing and experience cloud platform, announced the addition of a text-based algorithm as part of the Smart Content functionality within its artificial intelligence (AI)-powered engine, Selligent Cortex. Unlike most marketing cloud solutions today that offer only product-based recommendations, Selligent’s new capability leverages Natural Language Processing…

Plannuh Raises $4 Million To Expand AI-Driven Marketing, Budgeting and Planning Platform

Seed Round Co-Led by Glasswing Ventures and Google's AI-focused Fund, Gradient Ventures, Will Be Used To Supercharge R&D and Support Customer Success Plannuh, a startup transforming the way marketers plan and budget, announced a $4 million seed round co-led by Glasswing Ventures and Gradient Ventures, Google's AI-focused venture fund. The new funding will be used to accelerate Plannuh's R&D initiatives and support teams as the company continues to expand its customer base. Peter Mahoney, founder and CEO of…