customer intelligence

Yellowbrick Data, the world’s only modern data warehouse designed for unmatched performance and ultimate deployment flexibility, announced that it was named as a contender in the Forrester Research, Inc., report, The Forrester Wave™: Cloud Data Warehouse, Q1 2021 report. The report evaluated 13 vendors based on 26 criteria, including performance features, scalability features, administration, data lake integration, and data loading. Marketing Technology News: OneTrust Announces OneTrust ESG: Bringing Environmental, Social…

Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform. The Winter Update launches eleven new functionalities – including substantial innovations in mobile push and comprehensive enhancements to the data export capabilities in the customer analytics solution, Mapp Intelligence. The product updates are designed to help customers operate more effectively and efficiently in their cross-channel strategy, relying on one centralised data…

Hi Eyal, from Tealium to Sisense - What inspired you to make the transition?  Helping an organization to harness the power of data to drive business improvement and optimize outcomes has always been a passion of mine. Tealium’s focus was on Customer Data Platforms, which have significant potential for organizations that want to revolutionize the customer experience. It’s an incredibly innovative space, and it was a pleasure to be part of such a growing team. Sisense to me was the next logical step, as it widens the…

The way people shop online has changed drastically in modern times. A study from Dimensional Research showed that around 90 percent of people cited that their purchase decision depended highly on positive reviews. While 86 percent of people said negative reviews made them leave the product/service altogether. This shows how much consumers are likely to investigate a service than relying on the words said by a company. Hence, companies must always be on their front lines when it comes to understanding their customers. With…

Just ahead of the holiday shopping season, Thanx, a leading provider of customer engagement and retention tools for retailers and restaurants, teamed up with Unibail-Rodamco-Westfield (URW) to unveil a new tier-based loyalty program for select Westfield shopping centers in the U.S. Together with Thanx, Westfield is leveraging new insights to offer shoppers an elevated and more personal experience. With the proprietary customer intelligence offered by Thanx, Westfield modernized the Westfield Rewards experience with more…

Zylotech, the customer intelligence platform building stronger customer connections for B2B enterprises, announced the appointments of Patrick Meehan as Senior Vice President of Sales and Joseph Monti, Senior Vice President of Finance and Commercial Operations. These new hires will help guide the organization through its next phase of growth as it continues on its journey of helping enterprise organizations make the best use of its data to fuel increased customer experiences. "We are at an inflection point across the…

Partnership will provide new optimization capabilities that leverage customer data and AI technology to inform accurate decision-making and improve business outcomes Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced a new partnership and optimization solutions with diwo™, providers of a unique cognitive decision-making platform. Acxiom Optimization Solutions, powered by diwo, will combine customer level data with artificial…

Medallia, Inc, a global leader in experience management and a member of Oracle PartnerNetwork (OPN), announced it plans to integrate with Oracle CX Service to deliver real-time feedback on what customers think and feel about customer service interactions with a brand. Seamless routing of real-time feedback from Medallia gives brands a deep understanding of which services are effective, satisfying, and driving customer loyalty, and which services are in need of improvement to increase customer retention. Marketing…

Mapp, the international provider of insight-led customer engagement, is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and its consequences means that it is more…

net2phone, a global provider of unified cloud communications solutions to businesses, announced a partnership with Five9, a leading provider of the intelligent cloud contact center. Through the partnership, the company is now offering Five9's intelligent cloud contact center as a service (CCaaS) to complement its own business cloud communication solution. "The partnership with Five9 enables net2phone to extend our market reach with comprehensive communications solutions for enterprises with significant customer contact…

Lifesight, a customer intelligence company, officially launched it's brand new customer intelligence platform globally. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand customer behavior change and how to market to them in the new normal. With that in mind, Lifesight's newly updated platform aims to help brands and enterprises solve this problem by leveraging identity resolution and data enrichment to power their…

Partnership gives financial services clients access to additional data sources that can improve marketing results, reduce fraud and boost ROI Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced a new partnership with Demyst, the leading external data marketplace for financial institutions. This data solution will allow financial services companies to easily find and evaluate data from hundreds of high-quality data sources to…

Tell us about the data science engine driving Mapp's latest offering to Marketing teams. The Partner Program offering includes Mapp Intelligence and its data science capabilities. Mapp Intelligence is an AI-based solution for data insights and customer activation. The goal is that Mapp and its partners will grow together in the areas of customer intelligence, marketing analytics and cross-channel marketing. What is the foundation of your global Partner Program? What is the criterion to join this partnership? The…

Insight-led customer engagement provided with regional support for consulting and technology partners Mapp, the international provider of insight-led customer engagement, announced the launch of its new partner programme. The partnership is aimed at service providers, agencies, consultants, and resellers in the digital marketing industry, as well as innovative technology companies and software vendors, with the goal of providing joint expertise in customer acquisition and support. The expansion and long-term strengthening…

Report states that SAS provides a deep bench of capabilities to help brands deliver the next best experience According to The Forrester Wave: Customer Analytics Solutions, Q3 2020 “… vendors now serve multiple enterprise personas, and, most importantly, the focus has shifted from merely generating insights to identifying and delivering the next best experience. Enterprises that invest in these leading customer analytics technologies to drive intelligent, optimized interactions with their customers will stand to benefit…

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. Acxiom's fifty years of proven expertise managing customer data ensures brands can enjoy accelerated results on their CDP investment…

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. “Enterprise marketers rely on our next-generation Customer Data and Experience Platform to drive revenue, improve loyalty and increase…

Solutions unite martech and adtech to improve marketing performance and drive business growth Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of ConneCXions, a portfolio of digital transformation solutions that seamlessly combines Acxiom’s 50 years of expertise in martech – including customer data platforms, identity, and ethical data use – with omnichannel adtech applications and a premium publisher network. Acxiom’s…

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…