Customer Interactions

Banks are investing heavily in modern marketing technology platforms to enhance marketing strategies, boost customer relationships, and automate tasks. In this evolving landscape, specialized martech for banking stands out as a powerful way…
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Anywhere365, a global pioneer in transforming customer experience with AI solutions, has unveiled its new brand identity, AnywhereNow. Building on the company’s history, the new brand steps up into a faster paced identity, incorporating an…
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According to a recent survey, the amount B2B product marketers in the U.S. spend on digital marketing will increase by about 14% in the coming year, while traditional advertising spending will inch up only about 2%. However, these…
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AI in marketing Artificial intelligence is rapidly transforming the marketing landscape. Generative AI, and in particular, conversational AI has gained significant traction. This past year, we saw a surge in Chatbots as a way to try to…
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VideoEngager, a leading innovator in secure video engagement solutions, announced its partnership with Five9, the intelligent CX platform provider to revolutionize customer interactions by integrating VideoEngager's state-of-the-art video…
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When I joined Sisense as the new SVP of Marketing, I faced a crucial decision: to update the brand or not? As I sat down with our executive leadership team, I realized this wasn't just about choosing new colors or redesigning the logo. Our…
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In today’s digital-first world, personalization transcends preference—it's a fundamental expectation. Customers in banking, financial services, and insurance are no longer satisfied with one-size-fits-all solutions; they demand digital…
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The landscape of SEO has evolved dramatically from its keyword-stuffed origins. Today's effective SEO goes beyond the simplistic approach of cramming repetitive search terms into web content and passively anticipating results. Instead,…
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Sara Faatz, Technology Community Relations at Progress shares more about their latest Progress® Sitefinity Insight® CDP and how it empowers modern B2B marketers in this martech chat: __________ Hi Sara, tell us about yourself and your role…
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GrowthLoop's innovative platform provides marketers with AI-powered insights and ready-to-activate marketing suggestions GrowthLoop, the leading SaaS platform empowering marketers to unlock the full potential of their organization's…
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Over the past decade, multi-touch attribution has gone from being viewed as the hottest technology investment for smart marketers to facing abundant scrutiny. Many C-suite executives question its efficacy or worth in a MarTech stack funded…
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Underscore Marketing is setting a new gold standard in the pharmaceutical and life sciences sectors with the launch of our PINNACLE Planning Suite. Far beyond a typical analytics tool, PINNACLE is the ultimate solution for marketers aiming…
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Customers are at a point where they’d rather take care of their issues themselves - over 67% of customers prefer using a form of self-service rather than talking to a customer service representative. This is likely a result of years and…
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In the intricate tapestry of modern B2B marketing, data integration and normalization have emerged as fundamental processes. Data integration is a process where various data sources are merged to form a unified view, providing marketers…
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Journey orchestration, the strategic process of designing, executing, monitoring, and optimizing customer journeys across multiple channels, offers a powerful way to deliver personalized and seamless customer experiences. It is paramount…
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Bridgeline Digital, Inc., a global leader in AI-powered marketing technology, announced the release date of its HawkSearch "Athena" update, which is set for June 13, 2024. The Athena release introduces new GenAI capabilities with “Smart…
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Chat marketing refers to the strategic use of chat platforms and messaging apps as powerful marketing tools to engage and connect with customers. In a world driven by instant communication, chat marketing harnesses the potential of…
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AI-powered Virtual Agents Create a Faster and Easier Customer Experience IntelePeer, a leading AI-powered Communications Automation Platform provider, has integrated with Microsoft Azure OpenAI Service to embed OpenAI GPT into the…
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In this Q&A, Joyce Gordon, Head of Generative AI, Amperity chats about effective AI-powered marketing and why this relies on high-quality underlying data. What does AI-powered marketing using poor quality data look like? Let’s…
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CX Automation platform resolves customers' issues, eliminates wait times and builds customer loyalty Zingtree, a leading AI-enabled customer experience (CX) automation platform, reached significant milestones in its journey to empower…
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