Customer Lifecycle

Market leader launches Revenue Acceleration category to help companies grow revenue and increase customer lifetime value faster Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and marketing and touching all stages of the customer journey, from the moment someone first interacts with your business to the…

Multi-time software entrepreneur, technologist, and cross-functional startup executive brings impressive breadth and depth of experience to the company’s professional services and customer success functions MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Brett Crossley as vice president of services and success. Brett joins MetaCX from Richardson Sales Performance (formerly known as Sales Performance International), a global leader in sales training and…

Marketers can finally close the technology gap created by legacy marketing solutions to create a true 360° customer view to champion the customer lifecycle ActiveCampaign, the leader in Customer Experience Automation (CXA), announced it is expanding its platform capabilities to further enable marketers to engage with customers across all channels, and through the entire customer lifecycle. The expanded capabilities include new marketing channels and integrations, and the ability to personalize web pages using customer…

At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early…

TechSee, the category leader in Intelligent Visual Assistance, has been recognized by TMC, winning a 21st Anniversary CRM Excellence Award presented by premier publication CUSTOMER magazine. The company was chosen on the basis of its product's ability to expand the customer relationship to become all-encompassing, transforming the entire enterprise and customer lifecycle. Across different touchpoints, departments, and service delivery modes, TechSee was able to demonstrate clear value to clients which have expanded their…

Conversocial Launches New All-In-One Messaging Suite Combining AI, Bot and Human-Agent Engagement Conversocial, the leader in conversational customer experience, today announced new platform and pricing offerings. By combining AI and human agents in a single platform, Conversocial is empowering brands to deliver unique experiences, at scale, across the customer lifecycle. The all-new Conversational Customer Experience Platform by Conversocial brings together four key capabilities into a single customer engagement suite…

The new functionality gives sales teams a holistic view of customer data, letting them automate repetitive sales processes without losing their personal touch ActiveCampaign, the leader in Customer Experience Automation (CXA), announced its expanded sales functionality, which includes custom and pre-built sales automations, a built-in CRM, and native integrations like Google Sheets and Slack. ActiveCampaign's CXA platform has everything growing companies need to make connections scalable, by automating personalized…

The Approval Gives GM Dealers Access to Augment their Sales and Advisor Services with a Digital-First Solution that Drives Top-Line Growth Conversica, Inc., the leader in Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale, announced that its Automotive Sales AI Assistant and Automotive Service AI Assistant are approved by General Motors as in-Market Retail (iMR) Turnkey Products. The certification allows GM dealers who purchase a Conversica Intelligent Virtual Assistant to…

User Engagement and Retention Leader Recognized by Forbes for Employer Reputation, Employee Satisfaction, and Company Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it has been recognized as part of Forbes' inaugural list of America's Best Startup Employers for 2020. Forbes and Statista, Inc., the world-leading statistics portal and industry ranking provider, conducted an independent evaluation of 10,000 companies that qualified for analysis. CleverTap is one of 500…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CleverTap, SiriusXM, Ellie Mae, WatchGuard Technologies, WatchGuard Technologies, and Global Cloud Xchange. CleverTap Strengthens Global Presence with Expansion into the Middle East  CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery…

Marketers are incredibly busy people, especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives. As a marketer, you need all the help you can get to manage the customer lifecycle effectively. That’s why it’s so important to make sure your MarTech stack is working as hard as it can for you. Do you have visibility into all stages of the sales and marketing…

With the recent spin-out and rebrand of IBM’s Watson Marketing platform to Acoustic, many marketers are reflecting on their current and future approaches to Artificial Intelligence. Acoustic’s messaging will likely resonate with marketers as many have been burned by a growing tech stack and are looking to regain focus. As marketers explore what AI can do to help them increase revenue, the research we’ve conducted at TOPO highlights three key considerations to have top of mind. Centralized data is now a necessity All…

For businesses focused on retention within the customer lifecycle, a key question is how to tell when your customers are thinking of leaving? While this question can be applied across a range of industry verticals, it is very apparent in the competitive fuel industry, where a customer may hold multiple fuel cards from different providers. Ensuring a card is consistently used by remaining ‘front of wallet’ is, therefore, a key priority. Sometimes there are obvious signs that a customer is about to leave, such as declining…

More Than 2,400 Companies Use Outreach's Machine Learning Technology to Generate High-Quality Leads, Close Deals and Retain Customers Outreach, the leading Customer Engagement Platform, has secured $65 million in Series D financing, more than doubling the company's valuation over its Series C round. The round was led by Spark Capital and includes investment from Sapphire Ventures as well as from existing investors DFJ Growth, Four Rivers Group, Mayfield, MHS Capital, Microsoft Ventures and Trinity Ventures, bringing…

The FT 1000 Recognized Innovative Companies, including BookingBug, with Strong Revenue Growth After scooping a significant capital this month, BookingBug, a leading appointment and scheduling platform, has announced another milestone in its journey. BookingBug has been recognized by the Financial Times and Statista as one of Europe’s fastest growing companies. Read Also: Content Update: Top MarTech Blogs for Every Marketer’s Platter With innovative and fast-growing companies as the driving force for Europe’s economy…

Maribeth Ross SVP Marketing, Monetate The digital age has revealed to marketers how no two customers are alike in their interaction with a brand. The art of pleasing a customer is more complex than it ever was, and a good way to start is to leverage technology that measures what works, and what doesn't across the buyers' journeys. It's imperative today for marketers to have a clear understanding of Personalization- Segmentation- Optimization, and Automation at various stages of the Customer Lifecycle. To tell us more…

Account-Based Marketing (ABM) in simple terms is pursuing a few chosen logos in your customer base and finding ways to make it happen. If you look closely, sales teams have always had an account-based mindset, they chased specific accounts. And the modern-day marketing with the advent of AI has made it completely data-driven. However, if one doesn’t get data attribution right, then your approach to ABM becomes random despite relying on data. In the context of ABM, data attribution refers to identifying the right set of…