Customer Lifecycle

Global report analyzes 5 billion marketing emails for patterns of success, reveals a 24x increase in unique click-through rate when emails are dynamically personalized MoEngage, the insights-led customer engagement platform, today…
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Continuous Adaptive Trust Approach Addresses Changing Risk Profiles from Mobile Applications to Websites Pipl Trust provides continuous adaptive trust to better identify trustworthy engagements at every digital touchpoint. The Pipl Trust…
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Syncari, the company behind the world's first full-stack data automation platform built for revenue teams, today announced at Adobe Summit - The Digital Experience Conference, new Quick Starts for lead management. These templatized…
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Intentsify, the leader in intent-data activation software and solutions, today announced its third consecutive year of explosive revenue growth, as well as the expansion of its executive team in preparation for continued scale in 2022.…
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Creates An Unrivaled Solution For Decisioning Underserved Consumers On the heels of its Series B, SentiLink, the leader in identity verification technology, today announced its first acquisition. Upstream Logix, an industry leader in data…
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With individualisation and dynamic engagement the watchwords for 2022, marketers are demanding more from their marketing automation platforms with improved user experience (UX) for ease of use, additional tech-stack integrations, and…
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Your marketing efforts and business relationships need better nurturing and constant follow ups to ensure reduced churn rates. One of the best ways to achieve this is by personalizing every outreach and campaign based on the buying stage or…
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Highlights: Sistemas Críticos will provide access to a fraud solution with FICO® Falcon® Fraud Manager and TenS on the Cloud. The offer is available for any company size, industry, and global geography. FICO, the world…
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Brian Malkerson, Chief Revenue Officer at Attentive on the benefits of SMS marketing in today’s marketing mix and how brands can drive more impact with this channel: ______ Welcome to this MarTech Series chat Brian, tell us about…
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Forter was named as a representative vendor for multiple products. Forter's Ecommerce Fraud Prevention provides highly integrated and data driven implementations capable of safeguarding users and businesses throughout the customer…
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Winners to Be Celebrated During Virtual Ceremony on December 8, 2021 CleverTap, a leading AI-powered customer lifecycle and user retention platform, was recently recognized with two Stevie® Awards in the 18th Annual International Business…
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CleverTap Integrates With Shopify to Provide Customers With A Hyper-Personalized Experience CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced today its integration with Shopify, a leading global…
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It’s said that life is made up of a collection of moments. The same can be said about your customer experience. When viewed in isolation, these moments seem insignificant – an email here, a conversation there. But your customer…
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Mobile Marketing Powerhouse CleverTap Recognized as One of the Best Startup Employers for Second Consecutive Year CleverTap, a leading AI-powered customer lifecycle and user retention platform, has been recognized as one of Forbes' Best…
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MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, and Valuize, the leading consulting partner to B2B SaaS companies seeking to build and operationalize customer lifecycle strategies based on…
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MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Jill Chiara to the newly created role of chief revenue officer. In this role, Chiara will lead the sales, customer…
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CleverTap, the leading AI-powered customer lifecycle, and user retention platform announced the appointment of Jasmeet Gandhi as Head of Business Development and Alliances. Mr. Gandhi brings over 20 years of product marketing, sales, and…
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Anand Tharanathan Joins MetaCX Exec Team After a Three-Year Run as a Product Research Executive for the Social Media Giant MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its…
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Market leader launches Revenue Acceleration category to help companies grow revenue and increase customer lifetime value faster Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a…
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Multi-time software entrepreneur, technologist, and cross-functional startup executive brings impressive breadth and depth of experience to the company’s professional services and customer success functions MetaCX, the pioneer in a new…
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