With the recent spin-out and rebrand of IBM’s Watson Marketing platform to Acoustic, many marketers are reflecting on their current …
Tackling Customer Churn: How to Be More Effective at Targeting Customers Who May Be Thinking of Leaving You
For businesses focused on retention within the customer lifecycle, a key question is how to tell when your customers are …
Outreach Secures $65 Million In Series D Funding To Increase Revenue Team Productivity And Return
More Than 2,400 Companies Use Outreach’s Machine Learning Technology to Generate High-Quality Leads, Close Deals and Retain Customers Outreach, the …
BookingBug Recognized Among Europe’s Fastest Growing Tech Companies
The FT 1000 Recognized Innovative Companies, including BookingBug, with Strong Revenue Growth After scooping a significant capital this month, BookingBug, a leading appointment and scheduling …
TechBytes with Maribeth Ross, SVP Marketing, Monetate
Maribeth Ross SVP Marketing, Monetate The digital age has revealed to marketers how no two customers are alike in their …
Data Attribution: A Key to Successful ABM Execution
Account-Based Marketing (ABM) in simple terms is pursuing a few chosen logos in your customer base and finding ways to …