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customer loyalty

Why Intrusion-Lite Advertising is the Future of Digital Ads

Over the past few years, the Digital Advertising landscape has vastly changed. In fact, this year for the first time, digital ad spending surpassed traditional ad spending, signaling a tipping point for the industry. But, this does not mean that the same Digital Advertising strategies that have been popular for years are going to remain consistently successful. Take banner ads for example; the average consumer is served more than 1,700 banner ads every month, but only views about half of them. When banner ads were first…

Vonage Announces Strategic Alliance With Grant Thornton to Accelerate the Digital Transformation of Financial Services Organisations

Alliance Includes Development of the 2019 Customer Loyalty and Experience Index (CLIX), the Leaders of Which Are to be Revealed at the CLIX 2019 Awards Event Vonage, a global business cloud communications leader, announced a strategic alliance with Grant Thornton UK LLP to help accelerate the digital transformation of UK financial services organisations, as they seek to outcompete on customer experience. “Digital transformation represents one of the most significant and current opportunities in business, to deliver…

The Future of Customer Engagement

Technology is changing the face of Marketing. In a complex, competitive and fragmented market, building long term loyalty is becoming more and more difficult for brands. At the heart of great customer engagement is a new Marketing mix of data, creativity, and technology. Technology is driving changes in consumer behavior and in order to adapt and thrive, marketers need access to the right data in order to know and understand their audience as individuals and to drive their creative decisions. The Impact of Technology on…

Consumer (Dis)Likes and Brand Loyalty in the Era of Digital Customer Experience

It’s no secret that customer experience – both in person and online – is top of mind for every modern business. Consumers can move from one brand to another with the touch of a button and have more options than ever to obtain the product or service of their choice. If brands don’t deliver the best customer experience possible on their websites and apps, they risk consumers going elsewhere, potentially putting brand loyalty and revenue on the line. What keeps consumers coming back to a brand or, perhaps more importantly,…

How to Grow Your Customers Base During a Transition: Lessons from the Golden State Warriors

Companies are constantly changing and evolving. While this is usually exciting to employees who are privy to the long-term company strategy, these same changes can often feel disorienting to customers and may even put customer loyalty at risk in the short term. The Golden State Warriors recently tackled a similar challenge while migrating their customers base to Chase Center, a brand new world-class sports and entertainment destination in San Francisco, set to open in September. For the six-time NBA Champion Warriors,…

5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

Why Prime Day Deals Won’t Buy Long Term Customer Loyalty

The lead up to the holidays is no longer the star Sales day of the year thanks to Amazon’s Prime Day. The company’s annual “Christmas in July” Sale was its biggest ever, lasting a full 48-hours, and exceeding sales for Black Friday and Cyber Monday combined. This massive e-commerce Sale initiative seems like it would be the perfect opportunity for vendors and brands to show millions of devoted Prime shoppers the best deals. But this year we saw major brands like Target and Walmart hop on the Prime Day bandwagon, and with…

Meet the Entrepreneur Who Believes “Packaging Is the Most Important Part” of Gift-Giving

When it comes to giving a gift, is it still a case of what is on the inside that matters most - or is there something much more exciting about the packaging it comes in? We all know the thrill of receiving or buying ourselves a luxurious gift – and these days the experience is enhanced by the array of creative packaging it comes in. Companies are increasingly aware that they need to woo their customers not only with a fabulous product, but the way it is wrapped must also live up to expectations. Whether it’s an item…

Tackling Customer Churn: How to Be More Effective at Targeting Customers Who May Be Thinking of Leaving You

For businesses focused on retention within the customer lifecycle, a key question is how to tell when your customers are thinking of leaving? While this question can be applied across a range of industry verticals, it is very apparent in the competitive fuel industry, where a customer may hold multiple fuel cards from different providers. Ensuring a card is consistently used by remaining ‘front of wallet’ is, therefore, a key priority. Sometimes there are obvious signs that a customer is about to leave, such as declining…

Not All Product Recommendations Are Created Equal

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere. But not all Product Recommendations are created equal. Sure, you can easily make recommendations based on best sellers, current trends or current sales, and that’s usually moderately successful. But if you want to see a significant lift that truly impacts your bottom line, recommendations should be personalized based…

Engagement-Led Marketing: How Brands Can Deliver More Customer-Focused Journeys in 2019

Today’s technology-driven digital economy has led to there being more opportunities now than ever for marketers to engage with their customers in-the-moment throughout the full customer journey. Marketers and brands don’t need to be ‘journey dictators’, deciding how a journey will pan out before their customers even embark upon it. Today’s technology makes it possible for them to listen and truly hear and understand the intent of their customers as they interact. Through the use of today’s latest technology, brands now have…

Avoid 29% of Frustrated Customers: Add a Personal Touch to Your WORDPRESS Website

Customer service plays a big role in any company’s journey to the top. The advent of social media has complicated the way customer service used to work a decade ago. We can now broadcast our experiences to the entire world. Ergo a single instance of bad customer service can be detrimental to the reputation of your business. Even the best of us make mistakes when dealing with frustrated customers. How you choose to approach these negative customer experiences is the real question. But it doesn’t come with a universal…

How to Increase Your App Adoption Rate with the Right Customer Training Software

Let’s face it: designing an app is difficult. But, what is more, difficult is to gain user adoption for your app. If your company already has an app or is planning to launch one soon, this article will help you identify some common reasons why customers are reluctant to adopt an app and what you can do to increase your user adoption rates with online training software. Challenges to User Adoption  First, let’s discuss some challenges. Existing app stores do not have the dynamism that Google adds to web content…

Alliance Data To Drive Customer Loyalty And Brand Sales Through New Branded Credit Card Program For Interval International

Alliance Data's card services business selected to provide credit card and loyalty marketing services for Interval International, a prominent worldwide provider of vacation services Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new multiyear agreement to provide co-brand credit card services for Interval…

Leading Digital Fraud Prevention Provider Kount Partners With Engage People to Protect Customer Loyalty Redemption Programs

Kount, a leading digital fraud prevention provider, and Engage People, a global loyalty platform, announced a partnership that will protect customer loyalty programs from fraud. Customer accounts that store valuable information or currency, such as loyalty points, are frequent targets of fraud. Account takeover attacks have tripled over the last year, costing consumers more than $5.1 billion worldwide, according to the 2018 Identity Fraud Survey conducted by Javelin Strategy & Research. Engage People will help its…

Utilizing Marketing Data to Create Emotional Customer Loyalty

Throughout the buying process, each interaction a customer makes with a brand results in multiple data points. Email clicks are tracked, purchases are saved, abandoned carts are recorded, loyalty actions are rewarded. A complete record of interactions exists whether or not a marketer is using a system to do so. However, marketers who leverage this data are likely to provide stronger messaging that resonates with customers while creating exceptionally engaging experiences. Creating more loyal customers and driving more…

MailUp Enters the Artificial Intelligence Space; Acquires Datatrics

Marketing Technology firm, MailUp is acquiring Datatrics B.V., a Netherlands-based firm that specializes in cutting-edge Predictive Marketing. The acquisition will help MailUp grow globally and ensure enhanced focus on making Data Science available to marketers. Datatrics’ flagship software facilitates a superior customer experience by leveraging Artificial Intelligence (AI) capabilities. Their Customer Data Management Platform comes fully equipped with Machine Learning abilities via which the platform learns on its own.…

TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media

Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in internet and online marketing, content marketing has undergone a massive flux. There is no clear definition of what state content automation would be in 2020. However, the stage is set for tech companies providing audience segmentation and programmatic targeting-based advertising platforms. MNI Targeted Media is leading the pack with data-driven results that help content publishers and…

Interview with Daina Middleton, CEO, Ansira

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…

Episerver Announces a New Visitor Intelligence Product and Releases a Headless API

Episerver Insight™ Provides Deep Customer Journey Analyses. The Headless API™ Makes It Easier to Engage With the Growing Number of Devices in the Internet of Things Leading digital marketing experience company, Episerver, has announced the launch of Episerver Insight and a new Headless API. These new launches would help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage. Visitor Intelligence for Personalized Journeys Episerver Insight allows modern…