Browsing Tag

Customer Revenue Optimization

Moving from Vendor to Strategic Partner: Success Starts with Your CRO Platform

Sales organizations are perpetually searching for competitive differentiation. Companies must first generate compelling reasons for their customers to make an initial purchase. Then, they must quickly establish their status as a strategic partner so they are the first point-of-contact for any related products or services purchased in the future. The goal is to interweave your organization in your clients’ circle of trust and be recognized as a “mission-critical” strategic partner. However, each customer relationship…

Customer Success: The Key to Revenue Optimization

Your customers are now subscribers. We have shifted to a subscription economy in nearly every facet of our lives. Do you use rideshares to get around town? Get a discount by subscribing to Lyft. Tired of big, expensive software upgrades every few years? Subscribe to Office 365 or sign up for Gmail. Need a fresh cup of coffee to start your day? Get it cheap with a subscription to BK Café. While the pervasiveness of the subscription consumer mode is intriguing from sociological and economics perspectives, it offers us new…

Upland Software Acquires Altify, Raises Guidance

Accretive acquisition of customer revenue optimization solution adds $24 million in annualized revenues and core platform for Upland’s Sales Optimization solution suite Upland Software, Inc., a leader in cloud-based enterprise work management software, has acquired Altify, the leading customer revenue optimization (CRO) cloud solution for sales and the extended revenue teams. Altify will be a core platform of Upland’s Sales Optimization solution suite, the market’s first to combine opportunity and account management,…

Altify Named a 2019 Hot Vendor in Customer Revenue Optimization (CRO) by Aragon Research

Vendors Selected for the “Hot Vendor” Report Are Noteworthy, Visionary, and Innovative Altify, a pioneer and leader in Customer Revenue Optimization (CRO), has been named a “Hot Vendor in Customer Revenue Optimization for 2019”1 by Aragon Research. “Hot Vendor in Customer Revenue Optimization for 2019” Customer Revenue Optimization (CRO) is a new category that automates the selling process into a set of definable actions that sales reps and sales managers need to take to win deals, grow accounts, and maximize revenue…

Altify Powers the Post-CRM World with Customer Revenue Optimization (CRO)

Industry’s First Suite of Applications Enables Value Creation at Every Customer Touchpoint to Unlock and Maximize New Revenue Opportunities Altify, the pioneer and leader in Customer Revenue Optimization (CRO), announced a new category of enterprise selling which ensures that both companies and customers gain more value from their commercial relationships. CRO is the vision of the future of Business to Business (B2B) sales, supported by recent global research findings. CRO arose from the recognition that sales and…