Altify Named a 2019 Hot Vendor in Customer Revenue Optimization (CRO) by Aragon Research

Vendors Selected for the “Hot Vendor” Report Are Noteworthy, Visionary, and Innovative

Altify, a pioneer and leader in Customer Revenue Optimization (CRO), has been named a “Hot Vendor in Customer Revenue Optimization for 2019”1 by Aragon Research.

“Hot Vendor in Customer Revenue Optimization for 2019”

Customer Revenue Optimization (CRO) is a new category that automates the selling process into a set of definable actions that sales reps and sales managers need to take to win deals, grow accounts, and maximize revenue for new business as well as upsell, cross sell, and manage renewals in an account. CRO is a new guided selling approach designed to help sales people and the extended revenue team take a strategic approach on targeted account planning, so they no longer miss a critical part of a deal.

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“The best enterprise sales and revenue teams win because they focus on customer outcomes and treat sales as a science. This requires a combination of strategy, methodology and technology to deliver sustained and measurable results,” said Anthony Reynolds, CEO of Altify. “We believe that being identified by Aragon Research as a hot vendor for Customer Revenue Optimization confirms that Altify’s focus on guiding the revenue team by automating process and methodology can deliver competitive advantage increasing win rates and deal sizes, improving forecast accuracy, and achieving a higher level of sales consistency.”

According to the 2019 Hot Vendor report, consistent sales is vital to revenue attainment and the overall growth of an enterprise, and the research firm “estimates that by 2022, 40 percent of large enterprises will deploy a CRO platform to enable guided selling, automate sales methodology, and improve customer engagement.”

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“The challenge with sales methodology is that for a long time it has been a manual process that was not software-enabled,” said Jim Lundy, CEO and Lead Analyst at Aragon Research. “What makes Altify hot is its ability to integrate and automate nearly any sales methodology that an enterprise is leveraging.”

This third-party recognition for Altify comes on the heels of recent accolades including MarTech Breakthrough “Innovation Award for CRM Software” and a recent Aragon Research report naming Altify a pioneer of CRO.

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