customer understanding

RSMB, a leader in data science and statistical services for the marketing and advertising industry, announces the launch of RSMB Fusion, a cloud-based platform designed to help media agencies, advertisers, media owners, and research…
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In today's highly competitive business landscape, understanding customers and delivering personalized experiences are key factors for future success. This is where customer segmentation comes into play. Customer segmentation is a strategic…
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Bloomreach, the world’s #1 Commerce Experience Cloud, and Contentsquare, the global leader in digital experience analytics, announced a partnership that will empower marketers to build impactful campaigns driven by a 360-degree view of…
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Data from more than one billion mobile app installs shows higher app ratings, reviews, and retention are directly tied to closing the loop with customers Alchemer – a global leader in experience management and enterprise feedback…
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Airship's 10-country survey finds British consumers are most willing to opt in to mobile apps in exchange for rewards, discounts and personalised offers 80% of U.K. consumers use their smartphones to access coupons or…
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To build out more strategic customer-centric marketing models, brands need different kinds of data to fuel their plans; Eugene Becker, GM and Executive President of Global Data and Identity Products at Acxiom shares some views: ______…
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