Personalization Should Bring Context to the Customer to Drive Lifetime Value
Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only when done in a thoughtful and relevant way. If you’re not providing the correct context for personalized experiences, one mistake can risk losing a customer forever, and hence the relationship you’ve worked so hard to create. Let’s explore Personalization done right.
Make it individualized and consider your messaging carefully
When it comes to tailoring your customer experiences the key is…