Customers

Marketing leaders today are facing a perfect storm of disruption. Artificial intelligence is rapidly evolving the tools and tactics at their disposal. Customers are demanding more personalized and seamless experiences across every channel.…
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Picture a world where marketing campaigns don't need groups of people to plan, carry out, and change every little thing. Instead, campaigns would plan themselves, start on time, change in real time, and keep changing as consumer behavior…
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PTR's new website showcases growth, innovation, and a stronger commitment to customers. Premier Truck Rental (PTR), a nationwide custom fleet truck and trailer rental provider, announces the launch of its new, redesigned website. The…
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Let's say you're a home decor brand. Like a lot of home decor brands, you do virtually all of your business on Amazon, and spend a lot of your time trying to figure out what works on the platform. How to cut through the noise? What are…
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Vimeo stockholders to receive $7.85 per share in cash Bending Spoons reinforces its commitment to innovation in the video platform market Vimeo, a leading video platform for business, announced that it has entered into a definitive…
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With Over 2,000 Customers, SEO Builder Expands Its Authority in Citation Building SEO Builder, a UK-based link-building agency, is proud to announce it has reached a significant milestone, serving its 2,000th customer. Since its launch in…
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Laneway Promos, one of Australia’s leading branded merchandise suppliers, is excited to announce the launch of its refreshed website and easy-to-use ordering portal, offering customers an even bigger and better way to shop for promotional…
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Lee McCance, Chief Product Officer at Adverity chats about the evolution of analytics tools within martech in this catch-up with MarTechSeries: __________ Hi Lee, take us through your journey as a product visionary in SaaS over the…
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User-generated content (UGC) is transforming the B2B marketing landscape. It brings a level of authenticity and credibility that resonates with audiences, fostering a sense of engagement that is hard to achieve with traditional marketing…
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The rise of Martech has transformed how businesses connect with customers, optimize campaigns, and drive growth. However, as the number of tools increases, so does the complexity of managing these systems. Modern Martech stacks can include…
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In today's crowded marketplace, marketers are locked in a constant battle to break through the noise. The challenge? Delivering personalized messages that reach the right customers, through the right channels, at precisely the right moment,…
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Marketing leaders are being challenged to rethink how they engage customers, optimize budgets, and build trust in a landscape shaped by rapid change, tightening privacy standards, and shifting customer expectations. Those who focus on…
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Higher tariffs are adding to the growing economic pressures on consumer-facing businesses. For marketers, managing rising costs and shifting consumer behaviours is becoming unavoidable. As companies pass these costs on to customers, the…
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As social commerce continues to evolve, brands are increasingly turning to micro-influencers to drive engagement and sales. These influencers, who typically have between 1,000 and 100,000 followers, offer a unique blend of authenticity and…
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Today, businesses should stay nimble and adaptable as per the changing dynamics of the business world. The business landscape has become unpredictable. Things can transform overnight; a business that was struggling for months can become…
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The demand for highly-tailored promotions is growing – 70% of consumers state it is “important” or “very important” that their data is used for greater personalization. But with constant, ongoing changes in third-party data collection and…
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WhatsApp, once a simple messaging app designed for personal use, has transformed into a vital communication channel for businesses across the globe. With an impressive 2 billion monthly active users according to Statista as of 2025,…
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Sarah Speigle, Director of Product at InMoment chats about the platform's new Location Performance Scoring System and how it can drive better marketing ROI in this martech catch-up: _____________ Hi Sarah - tell us about yourself and…
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In the world of digital marketing, a staggering amount of money is invested in ad spends but every year, a chunk of it is wasted because of ad fraud. This is one of the biggest threats to the integrity of the online advertising industry.…
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Amanda McGuckin Hager, Chief Marketing Officer at TrueDialog chats the growing impact of SMS marketing in today's multi-channel marketing game in this MarTech Series catch-up: ________ Hi Amanda, what about the state of B2B martech…
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