Browsing Tag

CX

Commit Your Company to CX Improvements in 2018

Brennan Wilkie May 1, 2018 0

Among 2017’s many lessons, one of the biggest is that customer-centric business models are here to stay, but only when they deliver real value. Over the last year, brands have continued to recognize the insufficiency of business-first…
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Customer Experience Management

Mobile CX Trends: Time for Marketers to Press for More Control

Abhinandan Ghosh Apr 23, 2018 0

To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers. Customer Experience (CX) is the top priority for brand marketers in the digital age. While IoT, social, video, omnichannel messaging,…
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Interviews

TechBytes with Kevin Bobowski, SVP Marketing, BrightEdge

Sudipto Ghosh Apr 11, 2018 0

Kevin Bobowski SVP Marketing, BrightEdge Personalization technologies and data allow us to segment customers into more targeted groups. AI helps marketers gain a better understanding of the customer and increases productivity. These…
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Staff Writers

Now, Keep Your Best Customers Happy with the Oracle Loyalty Cloud

Sudipto Ghosh Apr 10, 2018 2

Oracle Loyalty Cloud Delivers Highly Personalized Experiences to Improve Customer Loyalty, Advocacy, and Value Today, as Event Partners, we are at the Oracle Modern Customer Experience 2018. From the world's most admired marketing event…
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Interviews

TechBytes with Eric J. Hansen, Chief Technology Officer, SiteSpect

Sudipto Ghosh Apr 6, 2018 0

Eric J. Hansen Chief Technology Officer, SiteSpect Each brand will have different objectives in website optimization depending on what segment of audience they cater to. To deliver personalized customer experience, marketers rely on…
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Interviews

TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Sudipto Ghosh Mar 28, 2018 0

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3…
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Interviews

TechBytes with Brennan Wilkie, SVP, Customer Experience Strategy, InMoment

Sudipto Ghosh Mar 14, 2018 0

Brennan Wilkie SVP, Customer Experience Strategy, InMoment A CX Blueprint could be a fascinating aspect of building a modern marketing campaign for millennial customers. However, the fading boundaries of CX and User-Experience (UX)…
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Interviews

TechBytes with Keith LaFerriere, Chief Creative Officer, Verndale

Sudipto Ghosh Feb 12, 2018 0

Keith LaFerriere Chief Creative Officer, Verndale From a modern marketer's perspective, the differences between User Experience (UX) and Customer Experience (CX) have widened significantly. To understand how marketing technologies…
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Customer Experience Management

Cyara Honoured with Frost & Sullivan Excellence Award

MTS Staff Writer Dec 11, 2017 0

Cyara Selected as Global Customer Experience Testing Platform Vendor of the Year Cyara, provider of the leading customer experience (CX) assurance platform, announced that it has been selected as a Frost & Sullivan Excellence Award…
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Audience Data

For the Consumer’s Sake: CMOs Must Unleash the Power of Marketing Technology

Wayne Townsend Jun 19, 2017 0

As an industry, we are constantly struggling to figure out “digital transformation,” because no matter what anyone tells you, no one’s really figured it out. But there’s a bigger problem with that: as we do that, we put ourselves at risk of…
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