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CXM

Emerson Group Selects Astute Customer Experience Software for More Efficient, Enterprise-Level Relationship Management

Astute announced that The Emerson Group has selected the Astute enterprise software suite as its customer experience management (CXM) platform to support its internal customer services group. As a retail partner of choice for many over-the-counter health and beauty companies, The Emerson Group helps brands connect with consumers in the marketplace. The Emerson Group provides sales, marketing, and support for many of its portfolio of brands, including contact center infrastructure to support pre-sales and post-sales for…

Latest Vision Critical Sparq Customer Insights Platform Helps Brands Excel in Customer Trust

Vision Critical, a cloud-based CXM SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data and insights, today released its Sparq® Winter ‘20 platform update. The latest release of Sparq makes it easier for brands to have meaningful, transparent interactions with their customers. Available to all customers today, Sparq’s newest release includes integral features that give customers more control over their data. New Sensitive Data controls, the Power User Role and the Sensitive…

Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM

MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered Analytics Today's marketers are thriving in a complex personalization-driven market where customer journeys are getting exceedingly painful to map. With multiple shopping platforms available for customers, it's turning out to be a minefield of 'lost' opportunities for marketing teams that are yet to invest in a Customer Data and Analytics Platform. The MarTech landscape is…

AutoAlert Teams With Conversica In Ongoing API Push

Within AutoAlert's CXM Platform Lies a Predictive-Analytics Algorithm Model, Similar to Conversica's AI-Powered Sales Assistant AutoAlert, in keeping its promise of an open API to integrate all vendors in automotive, has announced a new partnership with the Artificial Intelligence (AI)-powered sales assistant, Conversica. This development brings together two former VinSolutions executives in Mike Dullea, former CEO of VinSolutions and current CEO of AutoAlert, and David Marod, former Sales Executive of VinSolutions,…