Dailymotion

 How will cookie based targeting and advertising and marketing evolve given today’s changes to the adtech and martech ecosystem? Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion weighs in with a few thoughts: ________ Tell us a little about yourself Bichoi…we’d love to hear about your role, a typical day at work? My role at Dailymotion is CBO (Chief Business & Revenue Officer). At Dailymotion, I support and oversee various teams that work to provide the best solutions to our advertisers and to help…

Long-term deal leverages Comscore's global digital audience measurement across five continents Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a long-term renewal agreement with Dailymotion, the global video streaming platform. Under the terms of the agreement, Comscore will continue to provide digital measurement across Dailymotion's full international footprint across almost 20 countries. Marketing Technology News: Sprinklr and Twitter Deliver the 2021 Customer…

Vivendi-owned video platform Dailymotion has added Vertical Video Ad format to its robust advertising offering. The format spans the full length of a user’s mobile device, addressing advertisers’ biggest pain point: finding a way to seamlessly integrate content with the user experience while successfully delivering their message. Dailymotion’s new format, which sparked high viewability and completion rates in campaigns with Givenchy, comes as fifty-three percent of brands were recently found to be leaning into vertical ad…

Dailymotion partners with Verizon Media to provide a new programmatic guaranteed offer. This automated purchasing mode – also called direct programmatic – allows brands to acquire advertising inventories with full confidence through private deals. Renault – along with its agency OMD – was able to be the first to preview this new offer. Brands are looking for more control and confidence today, while also expecting more guarantees in the construction of their digital strategy. That's why Dailymotion now offers the…

Vivendi-owned video platform Dailymotion launched a premium video ad inventory marketplace with up to 100% viewability guaranteed in collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics. The Dailymotion Viewability Guaranteed Marketplace Powered by Moat marks the first time Dailymotion’s global network of over 7,000 premium publishers are able to offer a guarantee based on Moat-certified viewability metrics. As a recent IAB report highlighted viewability as advertisers’ most important…

Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, has appointed Scott Nathanson as head of sales, North America. Following the recent appointment of Bichoï Bastha as Chief Revenue and Business Officer, Nathanson joins Dailymotion at an important time as the company focuses on expanding its commercial organization and global footprint. Nathanson will spearhead the North America sales organization and work closely with the company’s buyers across the…

Dailymotion, a Vivendi-owned video platform, combining premium content and effective advertising solutions in a trustworthy environment, has partnered with Mi Video, Xiaomi’s global video app, to provide the latter with video technology and premium content. The partnership will help Mi Video increase its audience engagement and continue its growth momentum. Mi Video users will be given access to Dailymotion’s global and regional catalogues of music, entertainment, sports and news. Marketing Technology News: Merkle B2B…

Dailymotion, a Vivendi-owned video platform, combining premium content and effective advertising solutions in a trustworthy environment, announced the appointment of Bichoï Bastha to Chief Revenue and Business Officer. Previously the Chief Ad Tech Officer at Dailymotion, Bastha will be responsible for driving company growth and revenue, globally. He will continue to report to Dailymotion’s Chief Executive Officer, Maxime Saada. Dailymotion provides brands with a massive global scale through its publisher ecosystem,…

Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns running on its own video player. Along with this new cooperation, AudienceProject makes its entry into the French market with the aim of documenting the true value of omnichannel marketing delivered by publishers and agencies to advertisers. With more than 314 million unique monthly users, the French video streaming service Dailymotion has a huge reach…

Dailymotion, a Vivendi-owned global video platform, combining premium content and quality advertising solutions in a trustworthy environment, has joined Prebid.org, an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across programmatic advertising as a Community member. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations With members spanning from publishers to ad tech companies, the organization manages open source…

With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepens focus on the trusted advertising ecosystem Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, and White Ops, the global leader in sophisticated bot mitigation, announced an enhanced partnership that will protect Dailymotion’s programmatic advertising on its global video platform from…

Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, announced the strategic appointment of Adam Irlando as the senior vice president of global demand. Prior to joining Dailymotion, Irlando held senior positions across programmatic teams at Telaria, Kargo and Xaxis. He will now spearhead the vision for Dailymotion’s programmatic offerings to create strategic partnerships to ensure long-term growth for the company. Marketing Technology News: IEEE Computer…

Industry Veteran Grégory Jamet Joins as Dailymotion’s First Global Head of Brand Safety Dailymotion, the Vivendi-owned video platform dedicated to creating a trusted home for premium video content, announced its global efforts to ensure brand safety across its holistic offering for advertisers and publishers. Spearheading these initiatives is Dailymotion’s first-ever Global Head of Brand Safety, Grégory Jamet. In response to the advertising industry’s need for more transparency, Dailymotion has implemented enhanced…

In an Industry First, Amplitude Enables Companies to Create Better Customer Experiences across an Entire Portfolio of Software Products Amplitude, the product analytics company, has announced the launch of 'Portfolio'. Amplitude's Portfolio is an industry-first solution that will enable product leaders at Fortune 500 brands and large enterprises to optimize the customer experience across a product suite. By tracking user behavior and engagement across multiple digital applications, product teams can use Portfolio to see…

Dailymotion, a Vivendi-owned Platform Appointed Two Management Hires in New York and Paris to Bolster Advertising Product and Partnerships Dailymotion, a leading destination for video discovery and exploration, is deepening its global advertising capabilities with the appointment of two key senior leadership hires. Nola Solomon is joining Dailymotion as Vice President of Global Programmatic Partnerships while Michael Aidane signed on as Vice President of Engineering. Read More: Five DIY Activities to Become a B2B…

The Announcement Is Part of a Broader Distribution Strategy Designed to Bring Stadium’s 24/7 Video Content to Fans and Audiences Wherever They Consume Sports Dailymotion, the leading destination for video discovery and exploration, has announced a syndication partnership with the multi-platform sports network Stadium. Launched in 2017, Stadium is the ultimate destination for the modern-day sports fan. Through the partnership, Stadium will syndicate on-demand sports highlights, original programming, daily studio…

CTOs and Senior Executives Speak about the Functionality of ML/AI in Martech Growing up watching Rosie the Robot take care of the Jetsons’ house in Skypad Apartments was fun. With ABC all set to bring back the world of Orbit City through a live-action series, one wonders if we are anywhere close to achieving what the original writers thought we would have by the 21st century. No, not the flying cars yet, but we do have George’s RUDI - Referential Universal Digital Indexer – aka workstations and the internet. Now if only…

Following Global Relaunch, Vivendi-Owned Video Platform Dailymotion Brings High-Profile Publisher Partnerships to Google’s Smart TV Product Dailymotion, the leading destination for video discovery and exploration, has expanded its distribution to Google’s smart TV platform, Android TV. Dailymotion on Android TV allows users to discover the web’s best video content based on their expressed interests and curated feed of trending topics and channels. The arrival of Dailymotion on Android TV follows a major global relaunch…

Guillaume Clement Chief Product Officer, Dailymotion By the end of 2017, 2.6 billion social network users will have been exposed to an average of 32 videos. By 2020, mobile video will generate more than 75% of mobile data traffic by 2021. However, video marketing and advertising technologies haven’t evolved much in the last two years, even as programmatic and intelligent content discovery platforms continue to grow at scale. Increasingly stringent brand safety and transparency standards to protect advertiser interests…