Browsing Tag

Dark Data

Dark Data Exceeds 50%, Creating Major Security Blind Spot for Most Companies

Over Half of Company Data Remains Unclassified, Despite a Rise in Security Breaches and Stringent Data Protection Regulations Global businesses continue to house 'dark data' within their organizations, creating a honeypot for cybercriminals, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision makers and data managers…

Dark Data Research Reveals Widespread Complacency in Driving Business Results and Career Growth

Survey Finds New Skill Sets and AI to Be the Future; Organizations Not Turning Massive Data Opportunity into Meaningful Business Outcomes Splunk Inc., delivering actions and outcomes from the world of data, released research that shows organizations are ignoring potentially valuable data and don’t have the resources they need to take advantage of it. The research reveals that although business executives recognize the value of using all of their data, more than half (55 percent) of an organization’s total data is “dark…

AI-Powered Knowledge Management Tool ‘Lucy’ Adds Difficult-To-Search Video to Her Repertoire

Information Within 40 Video and Audio Formats Will Now Turn up in Searches Made Using Pioneering AI Knowledge Management System from Equals 3 Equals 3, the makers of Artificial Intelligence-powered technology tools for Fortune 1000s and the agencies that serve them, announced a game-changing new capability for Lucy, its cloud-based knowledge management system: video search and insights. Equals 3 launched its AI Lucy three years ago after advances in technology created new frontiers in knowledge management. By reading,…

Pegasystems and Idio Join Forces for AI-Driven B2B Content Intelligence

The Latest Pegasystem Partnership Brings Together Unified Customer Engagement and Content Intelligence; Clients to Close More Deals with More Effective and Relevant B2B Content Intelligence Pegasystems, a leader in Customer Engagement Software, and Idio, a demand orchestration platform for B2B Marketing, announced a strategic partnership that will enable B2B organizations to present the most relevant content that accelerates customer buying journeys. By combining the power of Pega’s AI-driven real-time customer…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…

Dark Data: The Untapped Resource Companies Need to Look Into

Industry Experts We Spoke to This Year Had a Lot of Insights on Dark Data. Here's a Comprehensive Look at What They Had to Share When it comes to any kind of data, things get serious in business scenarios. While Big Data has enjoyed a lot of attention so far, off late, Dark Data too has been slowly making the rounds in business conversations. What is Dark Data? Gartner Inc defines it as information assets that an organization collects, processes and stores in the course of its regular business activity, but fails to use…