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Customers Are Changing, So Should Marketing

Right Balance Between Tech and Human Touch Can Enhance Omni-Channel Experiences Rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for marketers. At the same time, it also presents major opportunities, concludes new research from The Conference Board. The report, Customers Are Changing, and So Should Marketing, is based on a…

The Enterprise Data Cloud is Here – Cloudera Extends the Data Cloud Experience, Everywhere

The introduction of Cloudera Data Platform Private Cloud, built on Red Hat OpenShift, accelerates data-driven digital transformation across private and hybrid cloud with cloud-native speed, scale and economics Cloudera, the enterprise data cloud company, today announced the culmination of the enterprise data cloud vision with the premiere of Cloudera Data Platform Private Cloud (CDP Private Cloud). CDP Private Cloud is built for hybrid cloud, seamlessly connecting on-premises environments to public clouds with consistent,…

Nielsen Global Connect Appoints Chief Financial Officer

Seasoned Financial Executive Chandler Bigelow Joins Nielsen Global Connect Global measurement and data analytics company Nielsen announced the appointment of Chandler Bigelow as Chief Financial Officer for the Nielsen Global Connect business. Bigelow joins Nielsen Global Connect from Tribune Media Company where he served as the company's CFO. With close to three decades of proven success at public and private companies, Bigelow brings significant expertise in leading corporate finance strategy, with strong capital markets…

Helix Technologies Unveils Industry’s First Cultivation Business Intelligence Platform

Helix Technologies, Inc. announced today the release of Cannalytics Business Intelligence for cultivators, a groundbreaking data platform that delivers deep insights into the production end of the cannabis industry. The platform is the industry’s first BI tool that integrates into cultivation software allowing growers to track and forecast yields, predict harvests, track yields on a strain by strain basis and maximize working capital availability through inventory management. Marketing Technology News: Doing What it…

Topspin Consumer Partners Makes Investment in reCommerce

Topspin Consumer Partners announced today that it has led an investment in reCommerce, a rapidly growing, technology-enabled selling partner of brands through Amazon. reCommerce offers leading consumer brands an end-to-end solution on Amazon, allowing them to capitalize on growing demand and navigate the complexities of the world’s largest online marketplace. reCommerce combines its proprietary in-house technology platform with world class creative, marketing, data analytics, brand protection, and logistics services to drive…

Brytlyt Secures Series A to Turbocharge Real-Time Data Analytics

Brytlyt provides instant visual data analysis 1,000x faster than legacy systems Brytlyt, provider of the world's fastest data analytics and visualisation technology, has raised $4 million in Series A funding from global technology investor Amadeus Capital Partners and Finch Capital. Until now, sectors with billion-record data sets such as telcos, retail and finance, have struggled to use their data to gain insights into company performance and improve customer experience and retention. This is because legacy systems…

MarTech Interview with Eyal Feder-Levy, CEO and Co-Founder at Zencity

"City leadership is often left with skewed or incomplete feedback. For leaders to effectively improve their city they must be able to tap into the needs of their greater community." Hi Eyal, please tell us about your role and the team/technology at Zencity. Along with my CTO, Ido Ivri, I Co-Founded Zencity to help local governments make data-driven decisions based on their communities’ priorities when creating policies and communicating them to their residents. The Zencity platform gathers and analyzes millions of…

Qlik and Fortune Launch First Ever “History of the Fortune 500” Data Analytics Site

Provides a Unique Visual Guided Experience of the Industry Standard Chronicle of Market Leaders Qlik debuted the “History of the Fortune 500” interactive data analytics site in partnership with Fortune Magazine and timed with the publication of the 2020 Fortune 500 list. As the official analytics partner of the Fortune 500, Qlik developed a visual experience that takes users on a journey through the Fortune 500, enabling guided exploration of data related to company revenues, the historical events that shaped them, and the…

Nielsen Media Partners with Innity to Bring VisualDNA Targeting Solution in Hong Kong

Understanding Consumers by Personality Traits is a New Bright Spot for Ad Targeting Nielsen Media announced the launch of VisualDNA for the Hong Kong Market. VisualDNA, Nielsen's proprietary data that helps companies, brands and marketers understand the human personality, allowing businesses to serve their customers better. In partnership with Innity, a leading online media company, Nielsen VisualDNA allows the provision of audience personality to marketers for the first time. The data is a result of a global…

Insurity’s Valen Data Consortium Reaches $100 Billion in Premium Across Standard P&C Lines

Variables Appended from Consortium Data Dramatically Improve Predictive Modeling Lift Insurity, Inc., a leading provider of cloud-based core system solutions and data analytics for the world’s largest insurers, brokers, and MGAs, reported that its Valen Data Consortium has reached $100B in premium across standard property and casualty (P&C) lines, an 11% year-over-year (YoY) increase. Most notably, workers’ comp and commercial auto grew 15% and 31% and represent $60B and $8B of the consortium, respectively.…

COVID-19: 5 Ways Analytics Can Help Businesses Prepare for What Comes Next

The COVID-19 pandemic threatens the health of millions worldwide and has prompted governments to take unprecedented steps to contain the spread. Restaurants, gyms, salons and other types of businesses where people gather are shuttered indefinitely. Millions of people are working from home, and parents are homeschooling children with little advance preparation or support. The human tragedy playing out daily is foremost on people’s minds, but the economic fallout is already severe, with millions in the U.S. filing for…

GoodData Updates Accelerator Toolkit to Enhance Data Analytics in Applications

New Capabilities Added to the Accelerator Toolkit, UI Library to Enable Customized and Faster Data Analytics GoodData, a leader in end-to-end analytics solutions, announced several new capabilities have been added to their Accelerator Toolkit, which is used by leading enterprise companies to add data analytics into the natural flow of applications versus older, bolt-on Business Intelligence (BI) solutions. The enhanced capabilities are another step in the process of making data understandable, relevant and actionable…

Brainshark Scorecards Give Unprecedented Visibility into the Readiness of Sales and Other Client-Facing Teams

Now, Companies Can Immediately See Whether Their Teams Have the Skills and Knowledge to Succeed – Comparing Reps to Peers, Examining Performance vs. Goals, and Tracking Data over Time Brainshark, Inc., the industry’s only data-driven readiness platform, announced the availability of Readiness Scorecards. Organizations gain quick, deep and unprecedented insights into the knowledge and learning progress of their sales reps and other client-facing teams – with the ability to compare employees to one another, track learning…

REaD Group and More Metrics Release Risk Datasets to Support Informed Decision-Making During COVID-19

Award-winning data and insight company REaD Group and data analytics specialists More Metrics have partnered to create a number of COVID-19 risk datasets that explore the risk factors and infection rates at a range of local geographies. Using open source, publicly available data, More Metrics has created a new set of data models that explore the impact of COVID-19 on the UK population. REaD Group can advise marketers on how to apply the available data to make sensible, sensitive decisions and inform their marketing…

Inte Q Offers Email Strategy Expertise & Resources Amidst Global Pandemic

As the COVID-19 Pandemic continues to disrupt almost all economic activity, one tool that companies can still continue to leverage is email. Leading data analytics and loyalty strategy agency, Inte Q, recently announced the date of their Email Strategy Webinar occurring on Thursday, May 7th at 12:00 PM CST and Tuesday, May 12th at 12:00PM CST. The webinar will be presented by Jason Sisley, President and Head of Strategy at Den Aviary, a key strategic partner with Inte Q Leading data analytics and loyalty strategy agency,…

Immuta Unlocks The Cloud for Sensitive Data Analytics

Native Support for Snowflake, Plus new Privacy and Security Features, Help Customers Confidently Shift to Cloud-based Analytics, BI and Data Sharing Immuta, the automated data governance company, today announced native support for Snowflake, along with new privacy and security automation capabilities, that help organizations fully leverage cloud-based data analytics and data sharing -- even on their most sensitive data sets. Enhancements to the Immuta platform include k-anonymization, the latest addition to Immuta’s…

GoodData Supplies TownNews with Data Analytics to Turn Media Data Into Insights

TownNews’ GoodData-powered tools help media companies use data insights to grow revenue, audience, engagement GoodData, a leader in end-to-end analytics solutions, announced today that TownNews is using its technology to make media customers more successful with data insights about content, audience and engagement. TownNews is a leading provider of content management systems and platforms for local media organizations in the U.S., serving more than 2,000 newspaper, TV, radio, and web-native news organizations. Marketing…

Nielsen to Appoint Jonathan Miller to Board of Directors

Forming Finance Committee of the Board Enters into Information Sharing and Cooperation Agreements with Elliott Management Nielsen announced that it plans to appoint digital media veteran Jonathan Miller to the Company's Board of Directors following the Company's Annual General Meeting of Shareholders scheduled for May 12, 2020. The Company expects the appointment to be effective in June. The Company's Board will also form a Finance Committee whose responsibilities include overseeing the Company's strategic, capital and…

GraphPad Announces Series of Plans to Accelerate Expansion in China

The company will launch new local channel programs, dedicated services and support, and localized websites to better support Chinese customers GraphPad, the leading provider of data analysis and visualization software for the global life sciences industry, announced a series of plans to accelerate growth in China, beginning with the launch of a dedicated website and expansion of its local channel partner program. The new site (graphpad-prism.cn) will allow researchers in China from academic institutions and…

Databricks’ Unified Data Analytics Platform Can Generate 417 Percent Return on Investment According to Total Economic Impact Study

Independent Study Confirms that Databricks Customers Realize nearly $29 Million in Total Benefits Databricks, the Data and AI company, released a commissioned global study conducted by Forrester Consulting, which reveals that an enterprise cohort of Databricks customers realized nearly $29 million in total value, driven by revenue, productivity and cost savings. Additionally, these same customers experienced a 417 percent return on investment (ROI) over three years and a payback in under six months when they deployed…