Browsing Tag

data analytics

What Your Marketing Team Can Learn From DevOps

Where should marketers go when they’re looking to improve? To their colleagues. When developers and coders weren’t collaborating so well with system administrators and IT technicians—DevOps was born. DevOps was created to combine important, yet different parts of a Software Project team. While Developers push software improvements, adding new features and making updates, the Operations team works to stabilize and maintain systems. They tackle bugs and test software changes before they make it end users. Organizations…

What Is AI Marketing and How It Impacts SaaS Cloud Industry?

AI Marketing is a combination of AI principles and applications directly applied to Marketing concepts to target, acquire and retain customers. In a short span of time, Artificial Intelligence and Machine Learning (AI ML) have become the central marketable assets for SaaS and Cloud businesses. "Technology Maturity" of the organizations which are already offering and leveraging AI ML and data infrastructure in the Cloud range from start-ups, to innovators and pioneers, to leaders and trend-setters. The worldwide…

TIBCO Announces Snowflake Integration to Deliver High-Performance Data Analytics for Cloud-Native Customers

TIBCO Spotfire Adds Native Support for Snowflake Data Warehouse for Modern Cloud Analytics Workloads TIBCO Software Inc., a global leader in integration, API management, and analytics, announced a new integration with Snowflake, the data warehouse built for the cloud. This integration will benefit cloud-native enterprises leveraging TIBCO Spotfire advanced data exploration and analytics capabilities to discover insights in the Snowflake Data Warehouse. The comprehensive solution empowers business analysts and data…

Jio and Microsoft Announce Alliance to Accelerate Digital Transformation in India

Reliance Jio Infocomm Limited (Jio), a subsidiary of Reliance Industries Limited, and Microsoft Corp. are embarking on a unique, comprehensive, long-term strategic relationship aimed at accelerating the digital transformation of the Indian economy and society. This 10-year commitment combines the world-class capabilities of both companies to offer a detailed set of solutions comprising connectivity, computing, storage solutions, and other technology services and applications essential for Indian businesses and will span the…

TechBytes with Chris Comstock, Chief Product Officer at Claravine

Tell us about your role and the team/technology you handle at Claravine. I am responsible for the Product strategy of our Digital Experience Data Management Platform and working very closely with our customers and partners to ensure we are helping them get the most value out of our partnership. In terms of Marketing software, we are very focused on the customer experience as our most successful customers roll this out to anyone responsible for customer experience and their agencies. What runs the Claravine data engine?…

What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted mostly to offline data collection aggregated from retail stores, web data, and primitive email marketing contact lists. Today, the whole game of Marketing Analytics has transformed. The coming of age for analytics within Mobile, Social, Web, In-app, Video and E-commerce has pushed the…

Oracle Named a Leader in Vendor-Managed Enterprise Business Intelligence by Independent Research Firm

Oracle Analytics Cloud Receives Among the Highest Scores in the Strategy Category and Attains Highest Possible Scores in the Commercial Model, Delivery Model, Execution Roadmap, and Product Vision Criteria Oracle has been named a leader in The Forrester Wave™: Enterprise Platforms (Vendor-Managed), Q3 2019 report, encouraging businesses to "trust like you've been trusting Oracle's database and applications for decades." Oracle believes that this report validates its strategy to deliver a world-class enterprise analytics…

Parrot Analytics Partners With Spanish Data Company GECA To Gauge Content Trends And Uncover Sales Opportunities In New Markets

Parrot Analytics to Provide a Special Focus on Asian TV Markets Parrot Analytics, a leading data analytics company that specializes in optimizing TV industry workflows through its multi-platform global demand data and analyses, has partnered with leading Spanish research company GECA to gauge content demand and trends around the world, with a particular focus on Asian markets. Marketing Technology News: Vlocity Brings the Industry Cloud to the Innovation Martlesham Tech Cluster, Located at BT’s Adastral Park With more…

Asia-Pacific Managed Security Service Providers Need to Offer Advanced Analytics to Drive Growth Opportunities in the region, finds Frost…

Enterprises are embarking on digital transformation projects at an ever increasing pace. As businesses leverage digital technologies such as cloud, data analytics and IoT among others, the need for cyber security becomes increasingly crucial to protect proprietary IP and private customer data. However, enterprises lack the in-house expertise to adequately manage cyber security while dealing in an increasingly advanced threat landscape, all while given less resources by management. This lack of talent and the constant…

Behavox Celebrates Anniversary of Singapore Office Opening

Behavox, a leading artificial intelligence data analytics firm, announced the one-year anniversary of the opening of its Singapore office, which was launched in July 2018 to meet expanding customer demands across the Asia-Pacific region. Marketing Technology News: GCOM Software Announces Ernie Connon as New Chief Growth Officer “This has been nothing short of an awesome year for our Asian business and our first-mover advantage in Singapore has been validated by our growing client roster in the region,” said Erkin…

20 Million Strong – Fuel Rewards Program Doubles Membership in Just Two Years

The program has saved its members $1.7 Billion in fuel costs over seven years, reinforcing the power of the program The Fuel Rewards program, one of the country’s top-ranked loyalty programs that connects leading national and regional brands with millions of consumers who enjoy earning cents-per-gallon savings at a variety of issuing partners such as rideshares, travel, restaurants and Shell, and redeeming those discounts at participating Shell stations nationwide, is celebrating two major milestones this month. The…

Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven Insights

Expanded service line through Beanstalk Predictive to drive more informed client-partner business decisions through real-time data driven by AI and audience intelligence platforms Beanstalk Digital, a full-service agency headquartered in Dallas, Texas, announced the launch of Beanstalk Predictive, led by Chief Strategy Officer Matt Murphy. The new entity will broaden the Beanstalk Digital service line with the ability to report and execute data-driven projects to optimize product, branding, content and ongoing…

How to Create Viral Content That Generation Z Will Love

By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their current buying power is just $44 billion, if you also add the influence they have on their parents’ spending, it increases to a whopping $600 billion. This makes them one of the most powerful consumer forces on the market today. So, how do you adapt your marketing strategy to a young audience made up of digital natives who are notorious for having a short attention span? The secret lies in understanding…

Custom Solution Publishers Should Be Tracking in Google Analytics

For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy operational costs. A few most common revenue-generating sources for digital publishers are Advertisements. Now, in today’s world of data analytics, I am sure you have your Google Analytics all set up with the right set of goals and events firing, giving you a snapshot of how your website…

A Hitchhiker’s Guide to The Changing Rules Of Retail and Analytics

Amid the Evolving Marketplace, Bain & Company Has Identified Five Models That Are Likely to Thrive in the Future of Retail The rules of retail have fundamentally changed.  Success in the retail industry often used to hinge on being bigger than the competition.  Skillful operators that were No. 1 or 2 locally tended to enjoy higher profit margins. But in this era of rising consumer demands and digital advances, local leadership is only part of a winning formula.  Absolute scale — one that can fund the unprecedented…

Curacity Announces Dwell Partnership

Design-focused publisher taps Curacity for Omni-Channel Revenue Attribution Measurement and Monetization of their Forthcoming Editorial Content on Hotels Curacity, a data analytics company serving the hotel industry, announced its partnership with Dwell, a publisher reaching architects, designers and enthusiasts. Dwell will be expanding its already robust content offerings to write about well-designed hotels thanks to this partnership with Curacity, whose end-to-end content measurement and monetization platform unlocks…

Domo IoT Cloud Now Integrates with Zendesk Data Platform to Deliver Better Customer Service

As part of this partnership, Domo and Zendesk launched the Zendesk Customer Success for IoT App, an application built on top of the Domo IoT Cloud Leading Mobile Cloud-based Business Operating system provider, Domo, is taking the Connected Devices route to bridge Sales and Marketing processes. In an exciting development for Marketing and Sales Technology aficionados, Domo has announced a strategic partnership with MarTech giant, Zendesk. This partnership with Zendesk will help Domo customers to better manage their IoT…

Affinion Group Adds Travel And Loyalty Industry Veteran, Thomas F. O’Toole, To Its Board Of Directors

Affinion Group, a global leader in loyalty and customer engagement, announced the appointment of Thomas F. O'Toole to its Board of Directors. O'Toole is the Executive Director of the Program for Data Analytics at Kellogg, and Clinical Professor of Marketing, at the Kellogg School of Management of Northwestern University.  His focus at Kellogg includes: connecting data science to business value creation, data-driven marketing, customer value management, digital business models and loyalty programs. He developed and teaches…

Marketers Shouldn’t Have to be Data Scientists

Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers started to get lost in the…

Why You Should Consider Embedding Analytics into Current Business Processes

A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest success story. During the course of this engagement, the marketing analytics experts at Quantzig helped the client to devise a robust marketing mix model to systematically gauge the effectiveness of individual marketing channels. Marketing mix modeling is a statistical technique that performs several multivariate regressions on sales and business…