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data analytics

Onepath Survey Finds SMBs Aren’t Fully Leveraging Business Analytics

Despite spending hundreds of hours and thousands of dollars on their data analytics solutions annually, 86% of SMB managers and executives surveyed by Onepath said their companies could be making better use of these technologies Onepath, a long-time provider of managed technology services to small and midsize businesses, completed a survey of 100+ managers and executives in SMBs on the topic of data analytics. The research found that 67% of SMBs are spending at least $10,000 annually on people and technology to maintain…

New Data on Pre-Seed Fundraising Reveals Shifting VC Expectations, Rules of Engagement

New DocSend Startup Index is First of its Kind, Uncovering Ups and Downs of Startup Fundraising DocSend, a secure document sharing platform, released a new report detailing investor expectations and rules of engagement for successful fundraising for pre-seed startup companies. Data analysis from the DocSend Startup Index shows that pre-seed rounds are formalizing, with more institutional investors and stricter requirements for developed products and business models. According to the new report, "The Pre-Seed Round …

Silverbullet Boosts Programmatic Capabilities by Acquiring Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

The Company’s Third Acquisition in Less Than 12 Months Will Enable Silverbullet to Enhance Its Full Service Data Offerings to Marketers Silverbullet, the data-smart marketing services company, announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s programmatic expertise and proprietary technology, BeetleDesk, Silverbullet is now able…

Julien Coquet Joins MightyHive as Director of Analytics, EMEA

Coquet will lead MightyHive’s continued data analytics growth in the region Leading media consultancy MightyHive announced the appointment of Julien Coquet as Director of Analytics for Europe, Middle East and Africa (EMEA). Julien brings over 15 years of analytics experience to this role and will join the EMEA data analytics team by leading client consulting, strategy and direction, thought leadership and team development. At MightyHive, Coquet will be responsible for building and servicing data analytics clients across…

RRD Introduces a Retail Insights Solution that Transforms Data into Results

In-Store Insights Maximizes the Business Potential of a Store Through a Holistic Set of Services That Combine Strategy, Execution, Data Science and Research R.R. Donnelley & Sons Company (RRD), a leading global provider of multichannel solutions for marketing and business communications, launched In-Store Insights, an end-to-end consultative solution that enables retailers to make faster, smarter decisions that improve their store performance. The new solution blends RRD’s deep expertise in shopper experience…

Eventus Launches Mega Release of IntelligenceHub CX Data Analytics and Insights Platform

IntelligenceHub 3.0 Unifies, Simplifies and Amplifies Big Data From Multiple Sources for the Ultimate in Business Intelligence for Contact Centers Eventus Solutions Group, a leading Customer Experience (CX) strategy, consulting, managed solutions and contact center technology company, this week announced the general availability of a substantially enriched version of the popular IntelligenceHub business intelligence platform. This cloud-based contact center analytics platform has been serving large enterprise clients as a…

Smarsh Teams with Brainspace to Provide Customers Advanced Analytics and Visualization Tools for Electronic Communications

Smarsh Enterprise Archive Customers Can Leverage Brainspace Machine Learning to Find New Patterns in Complex Data, Reduce Time and Cost for E-Discovery Smarsh, helping customers get ahead – and stay ahead – of the risk within their electronic communications, today announced an integration with Brainspace, the world’s leading data analytics platform for investigations, e-discovery, and compliance, at Legalweek 2020. “Brainspace is excited to work with Smarsh to provide a next-generation solution for e-discovery…

PlayMaker Health Announces Leadership Reorganization to Advance Corporate Strategy

Senior Leadership Changes Position the Post-Acute Growth and Business Intelligence Platform for Continued Growth PlayMaker Health, the industry-leading post-acute growth and business intelligence platform, announced a strategic reorganization that will better position the Company to capitalize on the rapidly-evolving post-acute healthcare landscape while also optimizing the value of the platform for its hundreds of provider clients nationwide. John Griscavage has served as CEO at PlayMaker since 2014. In his new role as…

Global Survey Reveals 85% of PR Practitioners Are Missing out on Effective PR Tools and Techniques

80% of PR Corporate Positioning for Senior Executives Globally Is Not Driven by Social Media Analytics Key areas where PR professionals can unlock a competitive advantage in 2020 have been highlighted in new research released. Leading social listening and analytics platform, Talkwalker, joined forces with global market research and data analytics firm, YouGov, to gather data from 3,700 marketing and communications professionals based in Europe, USA, Africa, Asia-Pacific, Latin America and the Middle East to release new…

The AI Eye: Google Cloud to Be Cloud Provider for Accenture Intient, IBM Adds AI to Intelligent Real Estate Solution

Investorideas.com , a global investor news source covering Artificial Intelligence (AI) brings you today’s edition of The AI Eye – watching stock news, deal tracker and advancements in artificial intelligence. Listen to the podcast: https://www.investorideas.com/Audio/Podcasts/2020/012820-AI-Eye.mp3 Hear the AI Eye on Spotify Today’s Column – The AI Eye – Watching stock news, deal tracker and advancements in artificial intelligence An announcement reveals that Google’s Google Cloud will be the cloud technology…

Top 3 Small Business Technology Predictions for 2020

Everywhere we look, we see personal and professional expectations for technology merging—we need to Slack the team from our own phone at a coffee shop or tweet the latest product release from our personal account. How many of us flow from the last email of the day seamlessly into the next episode of The Office? And who knew this is how we would all work in 2019? The need for software companies to service this more fluid style of work is driving a wave of powerful, agile, and deeply personalized new business software.…

MarTech Interview with Rob Woollen, CEO and Co-Founder at Sigma Computing

"Data Analytics and Business Intelligence (A&BI) is no longer a nice to have - but a must, if you want to compete." Tell us about your journey into Data Analytics and Business Intelligence. Prior to founding Sigma, I had always built platforms that developers could use in pretty generic ways. At BEA, I built JAVA applications servers, which are essentially platforms to build applications on. Then I went to Salesforce. I was excited to build a platform in the Cloud where applications could be built on top of it fairly,…

Sabre Forges 10-Year Partnership With Google to Build the Future of Travel

Travel Industry Leader Chooses Google Cloud as Its Preferred Cloud Provider to Accelerate Its Digital Transformation Google Cloud announced it has joined forces with Sabre Corporation — a leading software and technology provider that powers the global travel industry—to help digitally transform the traveler's experience, and co-create the future of travel. Sabre, which launched in 1960, revolutionized the travel market with the industry's first semi-automated flight reservation system. Since then, Sabre has evolved…

TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…

Mitel Appoints Tarun Loomba as Executive Vice President, UC Products and Solutions

Accomplished Senior Executive and Transformational Leader to Help Advance Company’s Strategy of Taking Customers to a Cloud Solution That Is Right for Them Mitel, a global leader in business communications, announced the appointment of Tarun Loomba as the company’s new Executive Vice President of Unified Communications Products and Solutions. Loomba will lead the product strategy and delivery for Mitel’s private cloud, hybrid cloud and on-site solutions including product management and development, customer support, and…

Google Cloud Helps Lowe’s Build a True ‘Channel-less’ Customer Experience

Lowe's makes technology investments to deliver exceptional customer experiences and empower store associates Google Cloud and Lowe's announced the two companies are expanding their work together to create a best-in-class technology foundation to help Lowe's deliver exceptional customer experiences and empower store associates with tools to better serve customers, regardless of how they shop. This technology foundation for the home improvement company includes new investments toward modernizing Lowes' e-commerce,…

Wayfair Chooses Google Cloud to Help Scale Its Growing Business, While Creating Engaging Consumer (and Seller) Experiences

One of the World's Largest Online Retailers of Home Goods Uses Google Cloud for Its Hybrid Cloud Strategy Google Cloud announced that Wayfair, one of the world's largest online destinations for the home, is using Google Cloud as the foundation for its new hybrid cloud strategy. Wayfair's move to the cloud will help the $8 billion global retailer scale its operations, while providing a richer experience for its 19 million active customers, 16,000 employees, and 11,000 suppliers. Wayfair debuted its hybrid cloud strategy…

TechBytes with Abhishek Thakur, Chief Data Scientist at boost.ai

Tell us about your role and the team/technology you handle at boost.ai. I work as Chief Data Scientist at boost.ai, a Norwegian software company specializing in conversational Artificial Intelligence (AI). My role involves developing state-of-the-art algorithms for Natural Language Processing and Natural Language Understanding, as well as managing the Machine Learning team. I’m responsible for the machine work behind-the-scenes and building the backbone of our solution. Our work ensures that any customers interacting with…

5 Ways to Improve Shelf and Merchandising Strategy with 3D Eye Tracking and Big Data

As technology and AI show no sign of slowing down, it’s understandable why they have become the norm for innovative and thriving businesses around the world. It’s not only about the tech industry that’s evolving, but also customer-centric sectors, like retail. Gone are the days when retailers and managers only focused on common practices for merchandising: premium shelf space, color block merchandising, avoiding stock-outs. With the help of cutting-edge tech, such as remote Eye Tracking and Big Data analytics, retail…