Browsing Tag

data analytics

How Sales Can Shake The Dust Off And Re-Engage With Customers

In the 1950’s and 1960’s, the “Mad Men” of Madison Avenue were innovators in a new era. A new consumer class helped the post-World War II economy boom, emerging mass media like television brought brands into living rooms, and optimism was on the rise. All of these factors modernized the advertising industry and helped launch most of the global brands we know today. More than half a century later, advertising is global, but not as glamorous. While new technologies have transformed selling, consumers have become smarter…

Data Is the New Oil: Harness More to Enhance the Value Chain

SAPPHIRE Now was a big success. It showcased why and how customer experience is turning into the new currency for digital sales. Better the experience, longer the customer engagement. With the coming of age for AI and Machine Learning technologies in sales and marketing, businesses have truly understood the real-power of engrossing customer experience. Innovations in CRM, Marketing Automation, and data analytics are moving at a faster pace, but not the data that feed into them. To better understand how SAP Commerce Cloud…

CSU-Global Teams with Analytics Leader SAS to Offer Joint Certificate

Students Earning Applied Data Analytics Certificate Will Get a Leg up in Booming Analytics Economy Students at Colorado State University-Global Campus (CSU-Global) can earn a powerful joint certificate, verifying their skills in the high-demand field of data analytics. CSU-Global and SAS are collaborating on the Applied Data Analytics certificate, which will be available to students who complete a series of four graduate-level data analytics courses. “SAS skills can open many doors in the workforce,” said Jerry Oglesby,…

Weber Shandwick Acquires Social Creative Agency That Lot, Taking Multi-Platform Storytelling to the Next Level

Together Weber Shandwick and That Lot Create Regional Social Powerhouse Weber Shandwick, one of the world's leading global communications and marketing services firms, has acquired That Lot, an award-winning social creative agency based in London. Effective immediately, the deal combines Weber Shandwick's expertise in integrated communications, data & analytics and social strategy, with That Lot's specialties in social-first, platform-specific content and production. Weber Shandwick and That Lot will, together,…

Keeping A Positive Approach to Data Management is Critical to Revenue Traction

AI Could Help in Meeting Revenue Goals with Even More Effective Data Management; So do, CRM, Automation and Customer Experience Management Platforms Today, quality data management and data analytics are at the center of most businesses – and this has happened faster than we could have imagined. Whether you are a fresher or a senior executive, data and the power of analytics that it incubates is rapidly transforming the whole definition of customer engagement and the intersection of experiences. From attracting shoppers to…

Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends

The Latest Nielsen Sports' Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and Traditional Sporting Campaigns Two of the biggest sporting events are underway -- The FIFA World Cup Russia 2018 and Wimbledon 2018. And for someone who loves motorsport, the weekend was blazed hot by Max Verstappen in his Red Bull Formula 1 car and the duo in Ferrari at the Spielberg racing track. With so much happening in the sporting arena, how could we keep the role of…

TechBytes with Scott Garner, EVP and Chief Commercial Officer, ADARA

Scott Garner EVP and Chief Commercial Officer, ADARA Recently, ADARA unveiled Customer Yield Intelligence (CYI) to unify and super-charge CRM efforts for travel brands, delivering significant impact across the business. In the age of hyper-personalized customer experiences, ADARA's CYI is a distinctly impactful platform for insights and analytics on customer interactions with travel brands. To better understand how ADARA's CYI works and their interaction with the existing CRM's, we spoke to Scott Garner, EVP and Chief…

How Online Social Behavior Correlates With Product Purchase and Consumption

Cubeyou CEO to Present Research Findings Of How Consumer Online Social Behavior Correlates With Product Purchase and Consumption at the IIeX North America 2018 Conference Cubeyou, a market research and data analytics firm, announced that CEO and Founder Federico Treu will present a research paper titled, "Social Fans Versus Buyers. What Gives?" at the IIeX North America Conference 2018 in Atlanta on 12 June 2018. Currently, Cubeyou is recognized as a leading AI-powered consumer intelligence platform that helps brands,…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…

Ansira Acquires SaaS-based Platform Brand Protection Agency (BPA)

BPA is Based in Dallas, TX, and Will Integrate Fully with the Ansira Dallas Office Ansira Partners Inc., a leading data-driven, technology-enabled marketing solutions provider, announced its acquisition of Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. BPA is based in Dallas, TX, and will integrate fully with the Ansira Dallas office under Adam Vandermyde, Executive Vice President of…

Unifi Software Announces New AI Capabilities to Its Data Platform

Unifi Now Automatically Discovers Similar Datasets and Auto-Recommends Search Queries Using AI and Advanced Natural Language Processing Unifi Software, a leader in providing a seamlessly integrated suite of self-service data tools, announced significant new advances to its data platform to make the process of cataloging data and discovering datasets even faster and easier for business users, data stewards and data analysts alike by extending its use of artificial intelligence (AI) and natural language processing (NLP).…

SHYFT launches New Lumen UI, its Latest Analytics and Data Platform

Cloud-Based Data Visualization Interface Propels Insights for Clinical and Commercial Teams SHYFT Analytics is the pioneer in cloud data analytics provider for life sciences. Recently, it announced that it has launched Lumen, its newest data visualization platform. Lumen is developed for both commercial and clinical terms and is designed to use advanced data-driven analytical and visual information. The data will then be utilized to empower users to understand complex interactions between patients, physicians and care…

Widen 2018 Connectivity Report Finds AI Key to Modern Marketing Organizations

Widen 2018 Connectivity Report Finds That Marketers Are Making Far-Reaching Decisions About Artificial Intelligence with Limited Understanding of the Technology  Widen, a leading global provider of Digital Asset Management (DAM) software, has released its second annual Connectivity Report. The Widen 2018 Connectivity Report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business…

Attunity Named to CRN’s 2018 Big Data 100 List for Sixth Consecutive Year

Annual List Recognizes IT Innovators at the Forefront of Data Management, Business Analytics, and Infrastructure Technologies and Services Attunity Ltd, a leading provider of data integration and Big Data management software solutions, announced that CRN, a brand of The Channel Company, has named Attunity to its 2018 Big Data 100 list for the sixth consecutive year. This annual list recognizes IT innovators who are raising the bar for data management and challenging established IT practices. Companies today continue to…

Data Platform Company Looker Announces Integration with Workplace by Facebook

Brings Data Securely Into Workflows Through Company-Wide Collaboration Platform Looker, a leading data platform company, announced its integration for Workplace by Facebook, an enterprise communication and collaboration platform. The integration delivers business insights from Looker directly into Workplace, simplifying workflows for teams and individuals. Looker eliminates the need to log into a separate tool to view data and critical business insights. Now, data can be pushed into Workplace allowing users to view the…

How to Surf the AI Wave to Empower Digital Platforms

The more we dig into AI, the crazier it gets. The business value it brings remains unfathomable despite the convincing rate of its adoption across various industrial domains and social segments. Digital platforms are a classic example of how rampant AI-adoption in business could impact overall productivity. In 2018, marketers leveraging AI-powered platforms still search for an ROI calculator that could answer if the connected automation did indeed guarantee growth or success. However, most marketers would like to state…

Havas Edge Leads the Way to the Future of Media Automation

Utilizing PremiumMedia360, Havas Edge Now Offers an Easy to Establish 2-Way Data Relationship with Its Television Media Partners Havas Edge announced the launch of a major addition to its media infrastructure for more seamless data communication with its TV vendors and third-party data partners. By implementing cutting edge software by media data hub company PremiumMedia360 ("PM360"), Havas Edge can now automate 2-way data flow for all transactional, planning and targeting data. "We are excited about this…

TechBytes with Mark Langsfeld, VP, Analytics Innovation, Anexinet

Mark Langsfeld VP, Analytics Innovation, Anexinet  Data and analytics teams can no longer survive in silos. They work in tandem to offer an accurate understanding of your marketing and sales campaign's performance. Accurate and relevant insights based on data analytics provide essential wisdom about where your business is heading. To better understand the greatest barriers for traditional marketers in adopting analytics insights platforms, we spoke to Anexinet's VP of Analytics Innovation, Mark Langsfeld. Tell us…

Protiviti Says, Data Analytics Is a Game Changer, but Internal Audit Groups Are Lagging

Survey Reveals Internal Audit Functions Need to Embrace Data Analytics Quickly to Keep up With Businesses That Are Increasingly Data-Driven According to findings from global consulting firm Protiviti's 2018 Internal Audit Capabilities and Needs Survey, the use of analytics in auditing remains in the early stages, and many audit functions are likely using analytics tools as point solutions, as opposed to part of a broader initiative to leverage analytics throughout the audit process. The global survey polled over 1,500…

Accent Launches New CRM Supercharger That Enhances CRMs With AI

CRM Supercharger Extends Sales Enablement with Guided Selling and Sales Performance Capabilities Accent, the technology leader in sales enablement, announced the release of its new Accent CRM Supercharger application. The software improves sales team productivity by applying intelligent data analytics to sales and buyer engagement data. The software works within CRM helping sales reps and teams get a better visual picture of sales situations, focus on the right opportunities and get recommendations on next steps. CRM…