Browsing Tag

data analytics

Affinion Group Adds Travel And Loyalty Industry Veteran, Thomas F. O’Toole, To Its Board Of Directors

Affinion Group, a global leader in loyalty and customer engagement, announced the appointment of Thomas F. O'Toole to its Board of Directors. O'Toole is the Executive Director of the Program for Data Analytics at Kellogg, and Clinical Professor of Marketing, at the Kellogg School of Management of Northwestern University.  His focus at Kellogg includes: connecting data science to business value creation, data-driven marketing, customer value management, digital business models and loyalty programs. He developed and teaches…

Marketers Shouldn’t Have to be Data Scientists

Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers started to get lost in the…

Why You Should Consider Embedding Analytics into Current Business Processes

A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest success story. During the course of this engagement, the marketing analytics experts at Quantzig helped the client to devise a robust marketing mix model to systematically gauge the effectiveness of individual marketing channels. Marketing mix modeling is a statistical technique that performs several multivariate regressions on sales and business…

Adswerve and Google Cloud Break Down Data Silos for Marketers

AnalyticsPros, an Adswerve Company, Achieves the Data Analytics Partner Specialization in the Google Cloud Partner Program; Awarded Google Partner Platform Award for Work with World Surf League; Helps Save YMCA $2 Million Per Year on Total Cost of Ownership Analytics Pros, a leading Google Analytics and Google Cloud partner (an Adswerve company), announced that it was awarded a Platform Award and has successfully set up 200-plus brands and agencies in less than two years on the Google Cloud Platform. By providing…

New Study Reveals Movio Clients Achieve Revenue Increase in Excess of $220 Million US

Methodology Validated by Harvard Statistics Expert Movio, the global leader in data analytics and marketing solutions for the film industry, has released new research showcasing the effects of targeted marketing to moviegoers using their tools. Results show significant increases in cinema admissions and revenue due to the use of Movio Cinema worldwide. “The application of data analytics in marketing decisions, whether by a studio or by an exhibitor, is now a proven way to grow box office revenue. Our goal is to continue…

J.D. Power Teams with Centric Digital to Expand Digital Customer Experience Intelligence Solutions

Alliance Focused on Helping Businesses Thrive in Era of Widespread Digital Transformation J.D. Power, the global leader in data analytics and consumer intelligence, announced it has formed an alliance with Centric Digital, a leader in digital intelligence, to jointly develop a range of new customer experience measurement and digital intelligence solutions. The collaboration was formed to address the growing challenges businesses face addressing digital transformation. Together, J.D. Power and Centric Digital will…

605 Expands National TV Dataset to More Than 20 Million Households with Inscape Dataset

Footprint Now Covers All 210 Dmas Nationwide 605, an independent data analytics company that measures the impact of TV advertising and programming on consumer behavior, announced its national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 designated market areas (DMAs). The announcement strengthens 605’s vast, census-based national dataset by adding data from Inscape, a wholly-owned subsidiary of VIZIO and leading provider of…

MarTech Interview with Mike Seiman, CEO, Digital Remedy

"Being technology-vendor agnostic allows for the experience of integrating data and analytics into our tools, for the automation of buying media to be more frictionless than it typically would be." Tell us about your role and journey into digital asset efficiency? What made you start Digital Remedy? In 1994, I was fortunate to work with computers. In 1996, I started blogging, which lead to the creation of our first ad network in 1997. My philosophy has always been that if I hire better people around me, continue my…

Signals Analytics Receives Frost & Sullivan’s 2019 Technology Innovation Award – Data Analytics

On-Demand Data Platform Signals Playbook Recognized as a Highly Effective Tool That Connects Disparate External Data with Deep Context to Help Business Leaders Achieve Growth Signals Analytics has been chosen by Frost & Sullivan, the Growth Partnership Company, as the recipient of the 2019 Frost & Sullivan Technology Innovation Award, Data Analytics. The data analytics company was specifically chosen for its next-gen, on-demand data platform that connects disparate external data with deep context to help brands…

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior." Tell us about your role and journey into Email Advertising.  What made you start PowerInbox? My prior company monetized domain names and we had a small unit providing a shopping comparison experience for travel. Although it was a small site, we noticed that over 80% of the value was coming from its email list,…

Decibel Adds New Platform Features That Enhance Digital Customer Experience by Revealing Exactly How Customers Progress Through the Online…

With Journeys, Brands Can Visualize Data to Better Understand the Complicated Customer Journey on Websites and Apps Decibel, the leading global digital experience intelligence provider, announced the details of its latest release, Journeys, which provides a robust view of exactly how website and app users experience every step of the online journey. Armed with this comprehensive view, brands can quickly identify areas for investigation and improvement, thus delivering a more engaging digital customer experience and…

New Synchrony Study: AI Emerging as Imperative for Nation’s Retailers

  A Majority of Surveyed Retailers Believe AI Will Transform the Online Customer Experience and Be a Competitive Advantage for Their Businesses in the Next Five Years To better understand the transformative effect of artificial intelligence (AI) in the retail industry, Synchrony released a study, done in partnership with Oxford Economics. They designed, fielded and analyzed a survey of 324 retailer executives about their current and planned use of AI-powered technologies. The resulting report, Shopping for AI, shows that…

Tellius to Introduce Intelligent Conversational Analytics Platform at Gartner Data and Analytics Summit 2019

Company Will Present a Customer Panel, Participate in a Multi-Vendor Analytics Product Showdown, and Host a Best Practices Roundtable on Next-Generation Analytics at the Summit Tellius, the Search and AI-Powered Analytics Platform, will be introducing Intelligent Conversational Analytics to audiences attending the Gartner Data & Analytics Summit 2019 held March 18-21 in Orlando, Florida. As a Premier Plus sponsor, Tellius will showcase its platform through live demonstrations on how enterprises can use data and…

Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience

Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, announced an agreement with Nielsen—the global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets—to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data, which…

Ad-Juster Launches ProgrammaticIQ, a SaaS Programmatic Data Analytics Platform for Revenue Optimization

Ad-Juster, an Industry Leader in Media Reporting and Analytics Solutions, Has Changed the Game with the Launch of ProgrammaticIQ, a Comprehensive Data Analytics Platform That Brings Automated Data Collection, Normalization, and Powerful Analysis All into One Platform Ad-Juster, a SaaS provider of media reporting and analytics solutions for digital advertising, announced the launch of ProgrammaticIQ, a data analytics platform that automates the aggregation of programmatic data and provides actionable insights for revenue…

Inpixon and Aislelabs to Market and Resell Complementary Location Positioning Solutions

Complementary Solutions Enable Both Companies to Meet Wider Range of Customer Needs, From Guest Wi-Fi Marketing to Cybersecurity Inpixon, a leading indoor positioning and data analytics company, announced it has entered into a two-way reseller arrangement with Aislelabs, a leading provider of Wi-Fi location-based marketing and analytics solutions. Inpixon plans to market and resell Aislelabs Flow and Connect products to Inpixon customers and prospects. Aislelabs will market and resell Inpixon Indoor Positioning Analytics…

Analytics Intelligence Selects Tealium’s Universal Data Hub to Connect Data Silos and Harness the Benefits of Machine Learning

Tealium, the leader in real-time customer data orchestration solutions, has announced its partnership with Analytics Intelligence – the data analytics and artificial intelligence company – to optimise its solutions using Tealium’s technology. Analytics Intelligence selects Tealium’s Universal Data Hub to connect data silos and harness the benefits of machine learning Tealium’s Universal Data Hub provides more than 1,000 turnkey client-side and server-side integrations connecting each distinct product in its portfolio –…

Former Burson-Marsteller and Blue State Digital Executive Thomas Gensemer Joins BlueLabs Analytics as CEO

"Gensemer Returns to the Intersection of Business and Politics with New Role" BlueLabs Analytics, Inc., a leading provider of data analytics services and influencer management tools for corporations, government agencies and political organizations, has tapped Thomas Gensemer, the former Chief Strategy Officer at Burson-Marsteller, as its Chief Executive Officer. Gensemer brings a successful track record as an entrepreneur to BlueLabs, having served as longtime Managing Partner of Blue State Digital, from 2005 until…

Vivaldi Acquires Leading London-Based Digital Marketing Agency Gravity Thinking

Vivaldi, a global strategy firm, announces the acquisition of Gravity Thinking, the award-winning creative and digital agency based in London. The integration affirms Vivaldi’s commitment to deliver tangible impact and proven growth strategies to its clients. “The deliberate integration of strategy expertise, award-winning creativity, and in-market activation is absolutely necessary in the new model of building brands” Gravity Thinking’s expertise in performance marketing will complement Vivaldi’s business and brand…

Marketing Technology Primer on “What is Sentiment Analysis”

This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products to their customers. However, the biggest challenge continues to haunt every marketer even in the New Year — Do I know the exact emotion or sentiment of my buyers’ group? To answer that, marketing teams are hugely focused at relying on the current crop of Marketing Technologies for Sentiment Analysis. A Quick Overview of Sentiment Analysis…