Browsing Tag

Data-as-a-Service

Peerlogix Expands its OTT Data-As-A-Service Offerings

Streaming Data Leader Pivots to Help OTT Platforms with Their Content Licensing Strategies Peerlogix, Inc., the recognized leader in the global OTT data-as-a-service space, announced its plans for a go-to-market strategy designed to promote a new Data Driven Content Acquisition offering. This newly productized use of the company’s unparalleled library of historic and real-time streaming viewership data – culled from more than 180 million households and tracking more than 50,000 premium TV shows and movies – will allow OTT…

A Flexible Data Architecture Is a Critical Foundation for Analytics, AI, and Delivering Data as a Service, Says MIT Technology Review…

A new report by MIT Technology Review Insights explores how chief data officers and heads of analytics at leading organizations are building data infrastructures, services, and use cases that drive business value. It examines the tensions and trade-offs in different architectures and approaches, and the goals that data executives have for delivering "data as a service" in the years ahead. The report, "Data on demand: Dynamic architecture for a high-speed age," is written in association with TIBCO, and is based on in-depth…

180byTwo Announces New Collaboration With DemystData

180byTwo Announces New Collaboration Integrating Its Quality Data Into DemystData Exchange 180byTwo, a leading Data-as-a-Service company, is excited to announce a partnership with DemystData, a leading external Data-as-a-Service platform that helps clients discover, access, and test hundreds of data products. The partnership will enable DemystData to integrate 180byTwo's AI-driven data solutions into the already-growing repository of over 500 data products – empowering B2B marketing and sales teams to power data-driven…

Prometheus Group Launches Master Data as a Service

Transforming master data governance in the enterprise asset management sector Prometheus Group, a leading global provider of asset management operations and optimization software, today announced the introduction of Prometheus Master Data as a Service (MDaaS). The solution provides heavy asset enterprises with all data cleansing and sustainment done as a subscription service and includes a standardized industry taxonomy. This is the first master data governance solution available as a service and will help organizations…

The Time is Right – and Easier than Ever – to Send the Right Message at the Right Time

Getting the timing wrong is not only frustrating to the consumer, but it’s also costly to you. And that’s what happening to marketers in the major life purchase markets—mortgage, autos, insurance, education—every day. They’re spending a lot of time and money on tools to reach their prospects, but they’re still struggling to reach them at the right time. We know that timing is important because today’s consumers are not only inundated with Marketing messages but they also have more options than ever before. Consider an…

Leverage Real-Time Intelligence With the Right Data

If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is especially true when it comes to making major life purchase (MLP) decisions—those big decisions that require a lot of time and research to make, such as buying a house or deciding on an insurance policy. Consider the mortgage consumer journey, which often begins months before a credit score is even pulled. Or the life insurance journey…

ATTOM Data Solutions CEO Rob Barber Honored As Gold Stevie Award Winner In 2019 American Business Awards

Barber Recognized for His Contributions in Tech Innovation over the past Year, Including Leading ATTOM to Became One of the First Property Data Providers to Offer Data-As-A-Service ATTOM Data Solutions, curator of the nation's premier property database and first property data provider of Data-as-a-Service (DaaS), announced its CEO Rob Barber was named the winner of a Gold Stevie Award in the Tech Innovator of the Year category in The 17th Annual American Business Awards. More than 3,800 nominations from organizations…

Nielsen Marketing Cloud DMP Ties in With Snapchat’s Ad Buying Platform

Advertisers and Marketers Can Now Create and Connect with Personalized Audience Segments Using Consumer Characteristics on Nielsen Marketing Cloud DMP Nielsen has announced that its premium audience segments will be available on Snapchat's ad buying platform. This integration will allow advertisers and agencies to buy inventory on Snapchat using Nielsen-branded audience segments through the Nielsen Marketing Cloud. Recommended Read: Contextual Content and AI: The New Wingmen for Email Marketing Campaigns The…

Actifio Names Datatrend Technologies Channel Partner of the Year

The Actifio Channel Partner of the Year Award Is Given to the Channel Partner with the Greatest and Most Strategic Contribution to Customer Success Actifio, the Data-as-a-Service company, has named Datatrend Technologies as the Actifio Channel Partner of the Year. The announcement was made at Actifio's annual sales kickoff meeting in Miami. The Actifio Channel Partner of the Year Award is given to the channel partner with the greatest and most strategic contribution to customer success with Actifio's enterprise-class data…