Data Clean Room

Tatari sets new and cutting-edge industry standards for precision and effectiveness across TV ad buying Tatari, a leading platform for buying and measuring advertising across convergent TV, today announced major improvements to its…
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The new addition of ChatGPT powered Dynamic Query enables marketers to be self-sufficient, drive efficient decision-making processes and unlock the true potential of their data AppsFlyer is launching dynamic querying capabilities for…
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Identity Application Enables Joint Customers to Improve Data Hygiene Insights and Data Clean Room Collaborations Without Data Leaving the Client’s Snowflake Account TransUnion announced at Snowflake’s annual user Snowflake Summit 2023, the…
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Experian is the first identity technology provider to integrate with Vault’s interoperable data sharing and measurement technology Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV,…
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Think of data clean rooms as the 'operating rooms' of the data world - where businesses can safely and securely extract insights without any contamination or privacy risks. The era of third-party cookies is nearing an end with most of…
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In January Meta was fined $400 million by the EU, adding itself to the growing list of companies being issued massive fines for data compliance breaches. With penalties persisting, AdTech enterprise concerns only heighten, as the priority…
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Data clean rooms (DCRs) are all the buzz in the martech space at the moment. But do they truly warrant the hype as the “it” solution to the identity challenges marketers face against the backdrop of increasingly strict privacy regulations?…
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Acxiom’s Match Multiplier will integrate with InfoSum’s Secure Data Clean Room technology to increase incremental match rates of first-party data sets InfoSum, the world’s leading data collaboration platform, announced an agreement with…
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Data Collaboration Leader Welcomes Frederick Stanichev as Head Of Sales, Americas and Juan Novella as Head of Marketing Habu, the Global Innovator in Data Clean Room Software, announced the hiring of two new key executives, Frederick…
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Leapfrog industry in scalability and performance through real-time event processing pipelines and an integration with the Snowflake Data Cloud Jivox, the personalized digital marketing technology leader, today announced the availability of…
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Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. LeadsRx Privacy Studio™ is available to IT teams and…
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Allows Multiple Parties with Distributed Data and Models to Collaborate Safely Habu, the Global Innovator in Data Clean Room Software, today announced the release of its CleanML product, enabling two or more partners to bring distributed…
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