Browsing Tag

Data Cloud

Snowflake Announces New Features to Bring Together the World’s Data in the Data Cloud

Snowflake , the Data Cloud company, unveiled its latest product innovations that redefine what’s possible in the Data Cloud. At its annual Snowflake Summit, the company announced innovations in data programmability, global data governance, and platform optimizations to empower organizations to bring more data together in the Data Cloud, achieving deeper value from data and powerful business insights. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “Snowflake’s…

Snowflake Launches “Powered By Snowflake” Program To Help Companies Build, Operate and Grow Applications in the Data Cloud

Founding members BlackRock, Adobe, Instacart and Lacework are building powerful products in the Snowflake Data Cloud Snowflake, the Data Cloud company, today announced Powered by Snowflake, a Snowflake Partner Network program specifically designed to accelerate the ability of companies and application developers to deliver differentiated applications by supporting them across all stages of the application journey in Snowflake’s Data Cloud. Marketing Technology News: MarTech Interview with Julius…

Demandbase Signs Definitive Agreement to Acquire InsideView and DemandMatrix, Launches The Demandbase Data Cloud and Sales Intelligence…

Together, these leading companies create the premium B2B data and intelligence solution, moving Demandbase beyond ABX to a full B2B go-to-market suite Demandbase, the B2B go-to-market leader, today announced the acquisition of both InsideView, a leader in sales and marketing intelligence, and DemandMatrix, the best provider of technographic data and intelligence. These acquisitions significantly expand the Demandbase One B2B Go-To-Market Suite. Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud…

HVR Wins 2021 Data Breakthrough Award

HVR, the leading independent provider of real-time cloud data replication technology, today announced that it has been selected as the “Data Integration Solution of the Year” in the 2021 Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market today. HVR continues to “break through” with its data integration solution that enables organizations to strategically plan,…

ThoughtSpot Announces Investment From Snowflake To Unleash More Value From The Data Cloud With Search And AI-driven Analytics

Customers can unlock more value from their cloud data as partnership deepens to empower every employee to uncover insights through search and AI-driven analytics ThoughtSpot, the leader in search & AI-driven analytics, announced a new investment from Snowflake Ventures, the ventures arm of Snowflake. This investment reflects the continued partnership and success joint customers are able to achieve with Thoughtspot’s AI-driven analytics platform powered by Snowflake’s Data Cloud.\ Marketing Technology News: How to…

Paysafe Uses Snowflake to Power Cloud-based Approach to Data and Analytics

Payments company leverages Snowflake’s platform to develop new data science models for enhanced customer experiences Leading integrated payments platform, Paysafe, is leveraging technology from Snowflake, the Data Cloud company, to achieve meaningful data insights and deliver more informed and enhanced customer experiences by tapping into Artificial Intelligence (AI) and Machine Learning (ML) data models. The announcement supports Paysafe’s transition to a fully cloud-based approach for its payment services including its…

Dun & Bradstreet Announces the Appointment of Keith J. Jackson to Its Board of Directors

Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics,  announced the appointment of Keith J. Jackson to its Board of Directors. The appointment of Jackson follows the Company’s adoption of a resolution to increase its Board of Directors to nine members. "We are pleased to welcome Keith to the Dun & Bradstreet Board of Directors. Keith has demonstrated throughout his career the ability to work successfully in different environments, designing and leading strategies…

The Enterprise Data Cloud is Here – Cloudera Extends the Data Cloud Experience, Everywhere

The introduction of Cloudera Data Platform Private Cloud, built on Red Hat OpenShift, accelerates data-driven digital transformation across private and hybrid cloud with cloud-native speed, scale and economics Cloudera, the enterprise data cloud company, today announced the culmination of the enterprise data cloud vision with the premiere of Cloudera Data Platform Private Cloud (CDP Private Cloud). CDP Private Cloud is built for hybrid cloud, seamlessly connecting on-premises environments to public clouds with consistent,…

Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities Within Tru Optik’s Political Data Cloud

Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced an agreement with Deep Root Analytics, an audience-powered analytics company, to integrate Deep Root’s proprietary audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data CloudTM. Through this integration, media companies and political advertisers will be able to leverage Deep Root’s audience segments with rich…

Snowflake Unveils the Data Cloud So Organizations Can Connect, Collaborate, and Deliver Value With Data

Snowflake also announces new product features for Snowflake Cloud Data Platform – the technology that enables the Data Cloud Snowflake, the cloud data platform, unveiled the Data Cloud – an ecosystem where thousands of Snowflake customers, partners, data providers, and data service providers can break down data silos, derive insights, and deliver value from rapidly growing data sets in secure, governed, compliant, and seamless ways. Snowflake also announced new product features for Snowflake Cloud Data platform – the…

MarTech Interview with Rick Erwin, CEO at ALC

"Consumer and business data has become a critical ingredient in every form of Marketing and Advertising." Could you tell us about your role and journey that brought you to ALC? What inspired you to take up your current post? What lessons did you learn from your journey in Marketing Technology?  I’ve spent most of my career in the data space, in leadership roles at some of the world’s largest information companies. The past twenty years have seen incredible changes in the way data is applied to the Marketing discipline.…

Zeta Global Continues Investment in CRM Division with Hire of Rob Lentz as SVP Enterprise Operations

Rob Will Report to CRM President David Allen to Drive Further Productivity and Margin for Zeta's Growing CRM Client Base Zeta Global, a data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announces the addition of Rob Lentz as Senior Vice President Enterprise Operations within Zeta's CRM division. Lentz will be based in Zeta's New York office. Lentz, a veteran software service executive for over 25 years, joins Zeta from Velan Ventures where he…

TechBytes with Brenda Tuohig, VP, Partner Strategy and Agencies, Oracle Data Cloud

Brenda Tuohig VP, Partner Strategy and Agencies, Oracle Data Cloud The Data-as-a-Service (DaaS) landscape is evolving at a phenomenal rate. Oracle Data Cloud, a key player in the DaaS ecosystem, helps businesses unlock the value of their First-party and Third-party data. Brenda Tuohig, VP, Partner Strategy and Agencies at Oracle Data Cloud, shared her roadmap on DaaS, the core tenets of Oracle Data Cloud for Campaign Measurement and Analytics, and the larger picture of the technology market for automation and…