data collection

“Data is the new oil”. This decade-old metaphor couldn’t be more relevant to present times. In every industry, data is playing a significant role. For retail, the prioritization of data has even crossed price and convenience, which at one time decided loyalty. Nowadays, users generate tons of data from online and offline purchases, loyalty shopper data, social and search data, and data gathered from the website visitors. This growth in the influx of data can be attributed to the proliferation of the internet and smart…

To say that the current market reality has pushed us all into uncharted territory would be an understatement. With online retailers being at the forefront of the market shift, it’s no surprise that the entire sector has been forced to adapt to new volumes of purchasing and demand, not to mention new consumer demographics. Many e-commerce organizations needing to readjust their plans for the near future are finding themselves working alongside market conditions predicted for 10 years from now. Recent data shows that by…

New strategic partnership and technology integration enables organizations to simplify end-to-end automation for faster, transformative business outcomes Alteryx, Inc., a leader in analytic process automation (APA™), and UiPath, the leading enterprise Robotic Process Automation (RPA) software company, announced a strategic partnership to speed end-to-end automation across data-driven business processes. Together, UiPath and Alteryx offer a solution that empowers business leaders, analysts, data scientists and data engineers…

New methodology will ensure brands can monetize in a dynamic, privacy-first world long into the future Nielsen announced sweeping changes to its digital measurement methodology, ushering in a new era of privacy-centric measurement that provides comparable, cross-platform metrics for both marketers and publishers. As part of the transformation of its measurement, Nielsen is reimagining its offerings to ensure it has flexibility to adapt to ongoing changes in the technology and privacy landscape. The digital ecosystem is…

Cordial has launched the next generation of its mobile app messaging technology, fully integrated into its cross-channel data and messaging platform. With Cordial's new native iOS and Android software development kits (SDKs), agile marketers and developers can now send a better message in mobile, too. "Marketers have been asking for more from their mobile messaging solutions. Enterprises want to take advantage of the same data, personalization, and agile marketing workflows in one platform," notes Benjamin Dorr, COO at…

Seclore, the only automated Data-Centric Security Platform, announced today that it had completed SOC 2 Type 1 and Type 2 certification. As more companies in highly regulated industries start using Seclore's cloud service, the need for trust, transparency, and independent validation of security controls becomes crucial. The SOC 2 certification validates that ‘Seclored’ data stored or shared by enterprises, is protected with the most stringent requirements. "Security has always been paramount to Seclore because organizations…

Enables users to query and return more than 1 trillion facts and 10 billion entities from across the web without the need to switch tools Diffbot - an AI startup that's indexed the entire web - today announced the availability of its Diffbot Knowledge Graph (DKG) query services within Google Sheets and Microsoft Excel to instantly power users' existing databases with comprehensive and publicly available information about companies and organizations, all with human-level discernment and zero manual research or entry.…

Aurigo Software, a leading public sector software provider, today announced it had entered into a multiyear, multimillion dollar contract with the City of Seattle to automate the entire city's contract management process including over 5000 individual construction and non-construction contracts annually. Aurigo was selected via formal procurement and was the highest ranked and most responsive vendor. The company's flagship software product, Aurigo Masterworks, will provide the City of Seattle with a secure, cloud-based…

According to a Forbes article, 8 out of 10 CEOs consider mobile technology as “strategically important” to their business operations. Also, 86 percent of them have considered mobile app as the key to operational success. A manufacturing industry, by nature, can be extremely chaotic. Just consider a manufacturing plant- dozens of machinery installed in one place, a team of technicians and quality control inspectors, in tandem with thousands of items rolling off the assembly line. In order to control all the different…

Unbiased, a startup based in Goteborg, Sweden, has set a March 6 launch date for its new Data Marketplace that uses a combination of crowd-sourcing, blockchain, and artificial intelligence to enable a transparent collection of trustworthy data The artificial intelligence community has a problem; their data sources are riddled with bias. "We live in the era of AI, and data requirements are increasing rapidly. AI & Machine Learning have the potential to shape industries like Healthcare,…

A lot is written, and said, about identity resolution. The conversations can be extremely technical or deliver claims that seem too good to be true. With so much noise, how can you determine what’s real and what’s not? Epsilon-Conversant commissioned Forrester Consulting to conduct a study on identity resolution and explore how identity capabilities fit into the evolving needs of modern businesses. Based on the initial findings, it’s clear that the industry still has a long way to go. To help separate fact from fiction, I…

A new global study from ESOMAR and HERE Technologies, along with research partners BuzzBack Research, and Cint, shows that transparency around consumer data collection brands can potentially have a significant impact on both consumer trust and sales. The study, which surveyed over 10,000 consumers in 10 markets, found that 38% of consumers in the US would be far more likely to trust companies they know handle their personal data as they should. While 41% stated they would be more likely to buy products or services, or use…

For agencies, it is increasingly mission-critical to measure the outcomes that media investments are generating for clients with precision and credibility. This not only proves the value the agency is generating but also empowers it to maximize the impact of the marketing and advertising campaigns that are planned and executed on clients’ behalf. Existing clients won’t stay on – and new clients won’t buy in – if an agency can’t prove it’s delivering measurable results and show improvement over time. So, how can agencies…

Membership Represents Long-Term Commitment to Protecting Consumers' Privacy When Using Data for Advertising Personalization Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Clinch joins NAI's member roster, made up of advertising technology leaders from more than 100 companies who are…

B2B Players to Collaborate, Co-Market to Clients and Prospects Technekes LLC, a leading B2B marketing technology company, and XSInc, the number one provider of data collection, integration and analytic services in the agriculture industry, are partnering to market and sell Incent, an incentive and rebate program management platform. "Together, Technekes and XSInc provide end-to-end capabilities to help clients plan and execute every aspect of the channel and end-user incentive programs, from scenario planning and…