data-driven analytics

Comscore and Rentrak Leader Joins MarketCast to Help Grow Its Theatrical and Studio Business MarketCast announced the appointment of Steve Buck as its Senior Vice President of Theatrical. An experienced movie research and analytics leader, Buck will drive the commercial sales and new business efforts for MarketCast's Theatrical products and services, which today counts every major Hollywood studio and many independent producers as clients. Buck is an entertainment data veteran who helped established Rentrak as the…