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data-driven analytics

Kantar to Acquire Blackwood Seven, Accelerating Marketing ROI Technology Roadmap

Business Wire Apr 25, 2022 0

Kantar, the world’s leading data-driven analytics and brand consulting company announces it has reached a definitive agreement to acquire Blackwood Seven, the Copenhagen, Denmark-based marketing measurement and optimisation company. The…
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Audience Data

MarketCast Taps Steve Buck to Lead Theatrical New Business Efforts

PRNewswire Dec 22, 2019 0

Comscore and Rentrak Leader Joins MarketCast to Help Grow Its Theatrical and Studio Business MarketCast announced the appointment of Steve Buck as its Senior Vice President of Theatrical. An experienced movie research and analytics leader,…
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