Browsing Tag

data-driven intelligence

Acquia Announces Major Updates To Open DXP At Acquia Engage

New offerings increase velocity of development and improve data-driven intelligence for marketers Digital experience company Acquia announced major updates to the Acquia Open Digital Experience Platform (DXP) at Acquia Engage. The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution for multi-experience customer journeys across all modes of customer interaction. New enhancements will empower developers to innovate their digital experiences faster and help marketers make smarter, …

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Pinduoduo, Deloitte, Infogroup, Arti, and 8×8. Pinduoduo Subscribes to US$200 Million in GOME Convertible Bonds in Strategic Partnership Pinduoduo Inc.,  an innovative and fast growing technology platform and one of the leading Chinese e-commerce players, announced it will subscribe to US$200 million in convertible bonds (“CBs”) issued by household appliance and electronics retailer…

Study: Data Security Is the New Table Stakes for a Positive Brand Experience

According to a new study released today by Infogroup, a leading provider of data and data-driven intelligence solutions, 80% of consumers say they're more concerned about privacy than they used to be — a tendency marketers ought to keep in mind. In its report, "How Different Generations Think About Their Data", Infogroup surveyed more than 1,000 consumers on their data privacy priorities. The survey showed that 65% of consumers consider it risky to give a company their personal information. Marketing Technology News:…