data-driven personalization

Flowcode, the world's leading enterprise QR platform, and Komo, the cutting-edge marketing activations platform, have joined forces in a groundbreaking partnership that will redefine the way brands connect with their audiences. This…
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In an age marked by rapid technological advancements and shifting consumer values, authenticity emerges as the cornerstone of successful brand strategies. This evolution in market dynamics underscores a vital truth: authentic brands…
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Marketing personalization has undergone a remarkable transformation, evolving from basic techniques to sophisticated, hyper-personalized strategies. This shift highlights a significant change in marketing dynamics: moving away from…
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The Martech industry has grown significantly, with over 14,106 solutions available resulting in a 27.8% rise. The landscape of marketing technology is heading towards a 15k territory offering with so many MarTech solutions and this…
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Marketing in the Metaverse is a fascinating concept that combines technology, virtual reality, and advertising. The Metaverse refers to a collective virtual shared space, where users can interact with each other as well as…
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Loyalty programs, once unique market differentiators, have evolved into essential tools for brands to drive customer engagement, deepen their understanding of consumer preferences, and fuel business growth. With an increasing number of…
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We recently launched a piece of research to uncover how marketers are making content marketing decisions, how they’re measuring performance - if at all - and if they’re seeing ROI from their content marketing. Over half of the marketers we…
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Integration with Google Cloud and Joint Go to Market Will Extend Typeface's Highly Customized Generative AI to Businesses and Workspace Users Typeface, the generative AI platform for enterprise content creation, today announced a major…
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Hi Karthi. Welcome to MarTech Interview Series. Please tell us about your journey in video technology. How did you conceive the idea of starting Hippo Video? I’ve worked in the technology space for the last 22 years, and quickly found my…
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Chief Product Officer Cheryl Chavez and Chief Technology Officer Ed Bielawa Bring Deep Expertise in Workforce Management and Customer Experience Platforms from UKG, Marketo, Engagio and Others Firstup, the first intelligent communication…
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Launch of Innovative New Capabilities and Extension of Market-Leading CDP Empowers Brands to Bring Dynamic Customer Experiences to Market Faster and Drive Business Results  Simon Data, a leading data-driven marketing platform, today…
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Announced at Acquia Engage Europe; the Only Personalization Tool Optimized for Drupal Helps Marketers Build and Launch No-Code Personalizations for Superior Digital Experiences Acquia announced the all-new Acquia Lift, the only…
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