Browsing Tag

Data Enrichment

STUDY: 60% of Marketers Believe the Future Relies on Multiple Interoperable ID Solutions

Almost half of marketers and publishers are still searching for an identity graph solution Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced findings from its report entitled “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” Conducted in December 2020, the report surveyed 200 U.S. senior decision-makers in digital media and marketing to determine how these organizations are planning for the phase…

aMVG and Anzu Announce Partnership to Bring Blended In-Game Advertising to the Addressable Media

Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape. aMVG will serve as a representative of Anzu in Turkey, a gaming market estimated to have reached over $1 billion in 2020, and across Europe, which is projected to reach $23 billion in 2021. The partnership will empower brands to reach their current and potential customers in-game using Anzu’s advertising platform integrated with aMVG’s Addressable Media…

Datazoom Releases Google Ad Manager Data Enrichment Solution

New Data Enrichment Services Enables Ad-Supported Content Owners To Understand How Individual Users And Service Conditions Contribute To Revenue Datazoom, the Real-time Video Data Platform, announced today the release of a new data enrichment solution, which enriches data collected from their platform’s Player Collectors with revenue data from Google Ad Manager. Even for streaming-first companies, challenges exist to extract the insights needed to take a data-driven approach to grow revenue and profitability. Although…

Transformania Shuffles Management Team to Accelerate International Launch

Transformania, a SaaS data enrichment, and personalization startup announced that founder and chairman, Matthew Siegal, is now the company's president and CEO while its former president and CEO, Daniel Levinson, is now president of International. The move is intended to accelerate plans to launch localized versions of the company's software in international markets in 2021. Marketing Technology News: Cisco To Acquire IMImobile "Launching in international markets has become a high priority for Transformania, and Danny…

Marchex Launches Marketing Edge, AI-Fueled Conversational Analytics Solution

Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads  Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them. Marketing Edge captures conversational data across multiple…

Lotame Unveils Panorama ID, the First Global Cookieless Identity Solution for a Privacy-First Open Web

New cookieless ID powers relevant & responsible omnichannel advertising, while empowering consumers with a universal and persistent opt-out across every digital touchpoint, browser & device Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s patented graphing technology, its identity…

GRAX Releases Data Enrichment Hub for Salesforce.com

Data Value leader releases new product letting businesses unify and enrich data across all sources in Salesforce.com GRAX, the leading data value platform, announced the release of GRAX Enrich for Salesforce.com, a no-code data hub and toolset for unifying, de-duplicating and cleansing data across multiple Salesforce Orgs and 3rd party data sources. With GRAX Enrich, users can further strengthen the 360 degree view of their customers that they are developing inside of salesforce, by bringing all other data sources…

Openprise Study Shows a Lack of Confidence in Marketing Data Management Processes

The Report Reveals That Marketing Operations Professionals Feel Only Moderately Proficient In Most Marketing Data Management Processes Openprise, the leader in data orchestration for marketing and sales, issued its 2018 Marketing Operations Benchmarketing Report. Openprise published the report after conducting a survey of 201 US-based marketing operations professionals. On a scale of 1 to 5, with five being best in class, the survey participants were asked to rate their companies on ten data management capabilities,…