Browsing Tag

Data Lake

Viant Expands Data Lake To Media Owners, Powering Deeper Customer Engagement

Viant, a people-based advertising software company, added Firefly, a street-level digital media network, as its first media owner for its cloud-based Data Lake, which provides brands, agencies, and now media owners a holistic view into all of their structured and unstructured data, within one single platform, to power intelligent action for deeper customer engagement. Viant’s Data Lake, established in 2014, is for the first time partnering with media owners – adding to its existing relationships with brands and agencies.…

Informatica Named Data Lake Partner of the Year for Cloud Analytics by Snowflake

New Intelligent Cloud Services Accelerator for Snowflake to Provide Access to Industry Leading Cloud-native, High-performance Data Integration Capabilities Informatica, the enterprise cloud data management leader, announced that it has been named the FY2020 Data Lake Partner of the Year award winner by Snowflake, the cloud data platform. Informatica has also been designated an Elite partner in Snowflake's new Technology Partner Program and is now certified Snowflake-ready which validates partner integrations adhere to…

Qubole Partners with Tableau, Enabling Organizations to Run Business Intelligence on Data Lakes with Increased Choice and Flexibility

Joint solution supercharges data teams’ ability to query big data on any data lake, using any storage file format Qubole, a leader in multi-cloud data processing for advanced analytics, machine learning and artificial intelligence, announced a partnership with Tableau Software, the leading analytics platform, enabling data teams to run business intelligence (BI) on data lakes with increased choice and simplicity. Traditionally, BI tools could not efficiently support big data sources such as data lakes, as they were…

Viant’s Data Lake Sets the Standard for Digital Advertising Transparency

Unique Combination of Proprietary Tools and Deterministic Data with Cloud-Based Scale Ushers in the Next Generation of Marketing Analytics Viant, a Meredith Corporation people-based advertising technology company, announced its cloud-based Data Lake which provides advertisers a fully transparent view of what they are getting from their cross-channel advertising investment, has launched out of beta, a major milestone for the platform. For the first time, brands, agencies and technology platforms will be able to drive…