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Data Management

The Twists & Turns of Data Excellence

For the past few decades, the enterprise’s view on data has been clear: focus on Data Excellence when you collect, store, analyze and activate as much of it as possible. Marketers have long recognized that within its data lie the insights they need to develop the products their customers will want and the journeys they take when arriving at decisions. In other words, data excellence translates directly into long-term financial security. Though the need for data excellence is straightforward and obvious, the road to…

Toronto Public Library Partners with Ataccama to Modernize Data Management Practices Across Their Library Systems

Ataccama—a world recognized leader in delivering smart and collaborative data curation solutions—has partnered with Toronto Public Library, one of the busiest public library systems in the world, to modernize data management practices across 100 different branches. Marketing Technology News: Brex Launches Ecommerce Marketing Agency Directory “We are proud to work with Toronto Public Library to increase the speed and quality of decision making across the organization, and build best practice standards that will lead by…

Navigating GDPR: Preparing for What’s to Come

General Data Protection Regulation (GDPR) laws went into effect across Europe in May, 2018. Put into place by the European Union, GDPR is a complex set of rules that have reshaped data and identity protection for consumers across Europe. One year into the age of GDPR, some businesses, especially those outside of Europe, may still find themselves confused about the legislation and how similar regulations might affect advertising if comparable laws make their way to the U.S. Even if similar regulations take years to come…

MarTech Interview with Dietmar Rietsch, CEO, Pimcore

"Each customer demands an experience that’s tailored to their specific needs and preferences, and retailers that fail to provide this will lose an entire subset of customers." Tell us about your role and journey into technology. How did you arrive at Pimcore? Pimcore was carved out of a digital agency named New Elements Media Solutions in Salzburg, Austria, in 2010, where I (along with the other co-founders of Pimcore) spent close to seven years. Pimcore was formed out of a strong desire to change the way we were…

Why Brands Should Take a Second Look at Second-Party Data

Did you know that 85% of retailers and brands will have second-party data integrated into their overall marketing strategy within twelve months.  The new crop of DTC brands have relied heavily on social media platforms to attract and engage new customers, especially as the influencer industry seems to have reached peak levels. While there’s no denying that these platforms help boost brand recognition, there can be downsides. Platforms can be costly, not to mention that they act as a “middleman” for your brand, rather than…

TechBytes with Adam Solomon, Chief Marketing Officer at Lotame

Tell us about your role and the team/technology you handle at Lotame. I’ve taken on the role of CMO at Lotame where I lead strategic marketing and product development for the company globally, supporting worldwide demand for our unstacked approach to data solutions. Tell us about the ‘unstacked’ approach that Lotame provides and promotes. The large marketing stack companies offer data management technologies as a feature of a much larger Rube Goldberg machine that is underprioritized, underinvested, underdeveloped, and…

Organizations Demand More from Their Data, Despite Achieving 118% Return on Data Management Investments

Companies Obstructed by a Lack of Technology, Processes, Training and Support from Leadership to Get the Most from Their Technology Spend Global organizations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision…

Data Integrity: A Marketer’s Opportunity Today

When data integrity is done right, modern marketers will see efficiency, revenue growth and positive brand impact in 2019. Everywhere I go, the topic du jour is data discipline, and the outlook on it is somewhat somber. At LiveRamp’s RampUp, Outsell, and AdExchanger’s Industry Preview conferences, to name a few, marketers were lamenting the crisis of confidence in data and how they must be more conservative in their approach to sourcing, aggregating and using information while staying on the right side of COPPA and…

SAS Showcases Regional Impact of Advanced Analytics and Artificial Intelligence at Flagship EventShowcases Regional Impact of Advanced…

SAS Analytics Roadshow 2019 Brings Together Industry Experts, Regional Business Leaders and IT Decision Makers to Spotlight Impact of AI and Analytics in Digital Era Dubai: SAS, the leader in business analytics, hosted the SAS Analytics Roadshow 2019 in Dubai to highlight how advanced analytics and artificial intelligence (AI) solutions are transforming organizations across the region in the digital era. IT and business decision makers gained greater insight into how data-driven innovation can be put in action to…

TechBytes with Marc Sabatini, CEO at aqfer

What is aqfer? The aqfer marketplace is an environment where marketers, who are currently licensing the aqfer data-centric marketing architecture, can license data from a data provider in the marketplace, who is also an aqfer licensee, to seamlessly utilize that data as per the terms in their direct license with the data provider. The advantage comes from leveraging technology already in place between the two parties (data company and marketer) to reduce the friction of moving data around and matching, and adding…

Ataccama Included in the Gartner Peer Insights ‘Voice of the Customer’: Master Data Management Solutions Report

Ataccama—a leading provider of AI-powered data curation solutions—has been included in the 2019 Gartner Peer Insights ‘Voice of the Customer’: Master Data Management Solutions Report Ataccama ONE integrates Data Discovery & Profiling, Data Catalog & Business Glossary, Data Quality Management, Big Data Processing & Data Integration, and Master & Reference Data Management. It gives you the option to start with what you need and seamlessly extend as your business requires. Marketing Technology News:…

CrowdTwist is Named a Leader in Loyalty Technology Platforms

Crowdtwist Receives Top Scores in the Current Offering and Strategy Categories CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, announced that Forrester Research, Inc., an independent research company has named CrowdTwist as a Leader in the prestigious "The Forrester Wave: Loyalty Technology Platforms, Q2 2019." The Forrester report states that CrowdTwist's loyalty and engagement platform focuses on helping brands build and execute inspiring loyalty programs. In the report,…

Cheetah Digital Named A Leader in Loyalty Technology Report

Cheetah Digital Received the Highest Possible Score in 13 Criteria, Including Data Management and Personalization Cheetah Digital, the leading independent enterprise cross-channel marketing software company, announces its placement as a leader in Forrester Research’s The Forrester Wave: Loyalty Technology Platforms, Q2 2019 report. Cheetah Loyalty is part of Cheetah Digital’s product portfolio, also including CheetahMail and Marketing Suite. Forrester identified the 13 most significant companies in the loyalty industry…

SRAX’s BIGtoken App Gains Worldwide Appeal With 11 Million+ Registered Users

BIG Gains Continued Momentum as Registered Users grow to 11 Million Globally Social Reality, Inc., a digital marketing and consumer data management technology company, announces an 11 Million+ growth surge in global registered users on Android, iOS and the web using the BIGtoken app to own and earn from their data. Participant excitement has become central to the push by consumers to build a community of engaged users who value their data and privacy. "BIG's recent mass appeal is validation that consumers see the value…

Informatica Launches AI-Driven Innovations Across Five Segments

Informatica's Largest Release of AI-Powered Automation Capabilities Provides New User Collaboration and Cloud and Serverless Innovations Across Its Intelligent Data Platform  Informatica, the enterprise cloud data management leader, announced 150+ new features and AI-driven innovations across five key segments enabling enterprises to unleash the power of their intelligent data at scale and accelerate their digital transformations. The innovations, built on a unified, modular, and microservices-based platform powered by…

Straight Talk on How MarTech is Faring Amidst the Big Data Deluge

The MarTech industry is in a constant state of flux, and always in search for the next “Big-Thing” in technology. In the last five years, most companies have realized the power of data and felt that’s the holy grail until CDPs came into the picture and broke the glass ceiling. Not data, but the insights from data make sense (and dollars) today. Big Data is nothing new for marketing and sales. However, the hard facts and its complexity are beginning to cast its impact only now. In any Marketing Technology company or in the…

Actian Avalanche Pioneers Next-Generation Cloud Data Warehouse

New Fully Managed, Third-Generation, Cloud Data Warehouse Delivers Industry-Leading Performance, Simplicity, Scalability and Savings Actian, the hybrid data management, analytics and integration company, announced the Actian AvalancheÔ cloud data warehouse, a fully managed service solution available on the AWS cloud platform. This innovative, third-generation, cloud data warehouse delivers breakthrough levels of speed, flexibility and economics designed to make it easier for companies to deploy and scale data analytics…

MarTech Interview with Wellford Dillard, CEO, Campaign Monitor

"Deeper knowledge of where a potential buyer is in their process, where they are likely to be found, and what questions they have are foundational to driving a timely and meaningful outreach." Tell us about your role and journey into technology. What inspired you to join Campaign Monitor? I’ve been working in technology and software for over 20 years. My background is primarily in operational finance — working in management consulting, investment banking and equity research before taking on CFO roles at Emma , one of the…

Veritas Appoints Todd Forsythe as Chief Marketing Officer

Dell EMC and Pure Storage Veteran Strengthens Veritas' Leadership Team  Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage, announced the appointment of Todd Forsythe as chief marketing officer. "Todd's experience across cloud, software, hardware and services will help us accelerate our growth and reach new customers and partners," said Greg Hughes, chief executive officer, Veritas. Forsythe is an accomplished marketing executive with over 25 years of experience. He…

Bridging the Gap Between All CX Professionals

The New Look and Features in This Release Allow All CDP Stakeholders to Work Together Closely and Maximize Productivity Across Teams In our latest release, Arm Treasure Data is leveraging our data engineering expertise to combine powerful tools for data scientists with those used by digital marketers for targeted market segmentation. Now all the capabilities needed for integration, clean data pipelines and customer identity resolution are delivered alongside a powerful Audience Studio for marketers’ to create precise…