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Data processing

CPO Magazine Report Highlights Organization Challenges and Priorities as Data Protection and Privacy Go Mainstream

A survey of 471 data protection and privacy officers provides valuable insights into their challenges and priorities for 2020 In 2018, organizations around the world were adjusting to new compliance requirements created by the European Union's General Data Protection Regulation (GDPR). 2019 saw these various data protection and privacy programs mature but also expand and adapt to prepare for an even broader collection of national data-handling regulations that have either just come online or are expected soon.…

TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud

You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP and what attracted you to the commerce ecosystem? I joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit, but prior to joining SAP, I was the Managing Director and Partner in the Commerce practice at Accenture. It was during my four-year tenure that I built a commerce practice in Europe and managed the global relationship with…

4 Ways AI Is Transforming Marketers’ Roles

There’s a lot of hype surrounding Artificial Intelligence (AI) in the Marketing world – and for good reason. As marketers, we know that intelligent technology can transform our industry for the better and eventually lead to more impactful experiences for current customers and prospects alike. However, there have also been discussions about whether AI applications for Marketing are truly ready for prime time, or even if they should be used on their own at all. AI is truly just the higher level, a broader category of…

TechBytes with Ryan Kliszat, Co-Founder at RevLifter

Tell us about your role and the team/technology you handle at RevLifter. Having worked with e-commerce retailers throughout my career, I have a solid understanding of their aims and challenges. RevLifter’s technology was designed to promote offers that used data to deliver incentives on a 1:1 level with customers. In today's competitive landscape retailers need to be more selective and data-driven in how they use promotions, as margins are continually squeezed. In my role as Chief Product and Strategy Officer the needs…

UNICEF Engages Infotools to Integrate Multi-Country Data and Easily Access Insights

International Nonprofit Organization Will Use the Powerful Cloud-Based Infotools Harmoni Platform Coupled with the Infotools Services Team Offerings to Dig into the Data and Share Information Infotools, a global leader in market research analysis solutions, announced that UNICEF's Private Sector Fundraising and Partnerships division (United Nations Children's Fund) is using Infotools to address its data processing and visualization needs. The organization, which gathers a large amount of data through annual quantitative…

Interview with Shubham Goel, Co-Founder, Affinity

"CRMs should be able to go from being systems of record to actual prescriptive platforms where they’re helping the sales rep throughout their days on which deals to reach out to, where the ball is being dropped."Tell us about your journey into technology. What made you co-start Affinity? My co-founder and I were studying at Stanford and spent a summer at an incubator when we discovered the problems that made us start the company. It was fairly serendipitous: we were just looking to better understand what people across…