Data Protection

ThePokies NET unveils new safety, UX and compliance advancements, reinforcing its commitment to ethical and secure online entertainment. Since its launch in 2021, ThePokies 115 has rapidly evolved into one of Australia’s most recognized…
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Enabling ‘always-on’ customer and user feedback with an agentic approach Discuss, the leading end-to-end global market insights platform announced its 3 AI Agents that deliver ‘always-on’, in-depth market insights, helping marketers win in…
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As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered…
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As the European Union prepares to enforce the Digital Operational Resilience Act (DORA) on January 17, 2025, marketing leaders in financial services face new challenges in managing customer data within Salesforce. This regulatory framework…
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Through the use of AI and automation for real-time ad placement optimization, programmatic advertising is changing the way we look at digital marketing. The technology provides hyper-targeting by processing large data sets to allow brands…
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Patent powers more effective household-level targeting and audience insights, furthering the company’s leadership position in privacy-compliant, first-party data-based marketing solutions FullThrottle Technologies, LLC, a leader in…
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New compliance and certification measures unlock opportunities in healthcare and enterprise AudioEye, Inc., the industry-leading digital accessibility company, announced its successful achievement of both HIPAA compliance and SOC 2 Type II…
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Signal loss has become a critical obstacle for marketers, disrupting their ability to measure and optimize campaigns efficiently. To address this disruption, advertisers must first understand the true impact of the problem, the…
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Trust Stamp has announced the issuance by the US Patent of Trademark Office of Patent No. 17/719,975 entitled, “Personal Identifiable Information Encoder." Marketing Technology News: MarTech Interview with Tricia Houston, Vice…
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AesirX unveils its multi-channel marketing platform for WordPress agencies, offering significant licensing bonuses with the Early Adopter Program. AesirX, a pioneer in privacy-focused, open source solutions, presents its Marketing…
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What's slowing down martech adoption? And why aren't enough marketers balancing personalization with data privacy? Find out more from this week's martech highlight: ________ Marketing Tech Quote-of-the-Week! By streamlining tasks, AI…
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In today's digital landscape, privacy and data protection stand as pillars of customer trust. Companies invest heavily in secure frameworks to safeguard sensitive information. On the flip side, personalization has become a cornerstone in…
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By 2025 individuals and companies around the world will produce an estimated 463 exabytes of data each day – a massive uptick, compared to  less than three exabytes a decade ago. In tandem, artificial intelligence (AI) has boomed with a…
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DataGuard, a leading Software-as-a-Service (SaaS) company focused on Data Protection, Information Security, and Compliance, welcomes Christine Walch as Vice President Marketing. In her new role, Berlin-based Walch will help DataGuard scale…
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In the ever evolving landscape of marketing there is a need for more personalized, respectful and efficient strategies to reach potential customers. Consent based marketing is a practice that places importance on obtaining an explicit…
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PlainID and BigID Unite to Enhance Data Protection and Visibility for Customers PlainID, the Authorization Company™, today announces their strategic partnership with leading data security company BigID, teaming up to deliver an enhanced…
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More than half of leadership teams are 'actively involved' in decision-making on preventing attacks One in five respondents said their company suffered an attack in 2023 Nearly 60% of companies are 'very' to 'extremely'…
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Program participation signifies Appfire's focus on compliance with EU, UK, and Swiss data privacy standards Appfire, the leading global provider of software that enhances, extends, and connects the world's leading platforms, such as…
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ftrack achieves significant security assurance milestone for its enterprise-grade project management and media review platforms Global media and entertainment technology company, Backlight, today announced that its award-winning…
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Prontopia, a visionary in the field of AI-driven technology, announces the official launch of its cutting-edge Software as a Service (SaaS) platform designed to revolutionize video production for businesses. Leveraging the capabilities…
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