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data science

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of delivering 1:1 personalized video in order to drive sales for leading brands. Aki will integrate Eyeview’s technology into its…

TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…

Big Data: Size Matters

In simple words, we tell what Big Data is, where it is used, who and how works with it. The term Big Data is more than ten years old, but there is still a lot of confusion around it. We are available to talk about what “Big Data” is, where it comes from and where it is used, who the data analysts are and what they do. Three Signs of Big Data Traditionally, Big Data is characterized by three attributes (the so-called VVV rule): Volume. The term Big Data implies a large amount of information (terabytes and…

TechBytes with Lizzy Glazer, General Manager at CodeAudio, SocialCode

Hi Lizzy, tell us about your role and the team/technology you handle at CodeAudio.  As General Manager of CodeAudio, I am building an offering dedicated to best in class Audio and Voice advertising that brands can leverage to help their businesses grow. We know that brands need help creating and finding their voice (pun intended) in this medium, figuring out ways to connect effectively with listeners across all platforms by understanding them better, and finally, by connecting what they do in audio to other channels.…

Absolutdata Earned Vendor Neutral Certified 100 Standing on Elite List of Sales Tech Vendors After Rigorous Review

Absolutdata's NAVIK SalesAI Solution Certified in "Account & Opportunity Planning" Category Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, announced that the company is now included on the Vendor Neutral Certified 100, an elite list of sales tech vendors. Following a rigorous review, Absolutdata's NAVIK SalesAI solution was certified in the Account & Opportunity Planning category. The rapid proliferation of sales technology…

Taco Bell Personalizes Its Digital Ordering Experience with Certona

Taco Bell provides personalized menu item recommendations to its guests Certona, a Kibo company and global leader in omnichannel personalization, announced it has partnered with the world’s leading Mexican-inspired quick-service restaurant (QSR) Taco Bell to create a personalized experience for its guests. By working with Certona, Taco Bell looks to personalize menu recommendations and offers for registered users of its mobile app. This solution enables Taco Bell to support individual guest preferences, past dining history,…

NRF 2020: Sensormatic to Showcase Connected Retail Tech Solutions

Johnson Controls announced its leading global retail solutions portfolio, Sensormatic Solutions, will showcase its latest retail tech product innovations at NRF 2020: Retail’s Big Show - Jan. 12-14, at the Jacob K. Javits Convention Center in New York City. By combining insights into retail inventory, shopper traffic, and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps retailers create unique shopper experiences. Sensormatic Solutions is the leading global retail technology…

Retailers Find Future Top Customers with Data Science from Oracle

First-party data, enriched with one of the world's largest data marketplaces, helps retailers identify prospective customers who share similar tastes to best existing buyers Oracle is helping retailers find their top future customers using data science. A new offering from Oracle Retail, Consumer Insights aids retailers in understanding the characteristics of their best customers then extends those traits to find similar potential customers among the petabytes of third-party consumer data in Oracle Data Cloud. This enables…

TechBytes with Taejin In, VP of Product Management, dstillery

Tell us about your role and the team/technology you handle at Dstillery. I lead product organization at dstillery. Our team has three technical areas that we oversee from a product management perspective: audience studio, audience scoring, and audience data and syndication. We also keep tabs on developments and innovations around new audiences types, data quality, data types, and generally better and more efficient ways to do things. These innovations are often identified outside the product organization, from technical…

IBM Data Science Elite Team Helps Propel IBM to #1 in Global AI Market Share

Elite Team of Dedicated Data Scientists Advance the Journey to AI for more than 130 IBM Customers IBM announced momentum and growth for its vaunted Data Science Elite Team, which has helped propel IBM to number one in global AI market share by revenue as ranked by IDC. In addition, the Elite Team has played a key role in helping close the data science skills gap, through unique academic programs. To date, the Data Science Elite Team has grown to almost 100 data scientists around the world and has been deployed on more…

Can AI-Fueled Digital Marketing Change Landscape and Fuel Growth?

Digital Marketing is not as easy as it reads. It is facing numerous challenges. With everyday growing websites, and everyone competing to rank on the first pages of SERPs, the competition has become tougher than ever. However, the rising of challenges has also given the birth of rising of new technologies. Nowadays, terms like Blockchain, Artificial Intelligence, Internet-of-Things, Machine Learning, Data Science, etc. have found their strong places in human minds across various industries at a global level. These latest…

OmniSci’s Increasing Momentum in Accelerated Analytics and Data Science Bolstered by First-Ever User Conference

Corporate Achievements in 2019 Marked by New Headquarters, EMEA Expansion and Growing Customer Base, Culminates in User Event Drawing Top Names in Data Science OmniSci, the pioneer in accelerated analytics, recapped its achievements for 2019, highlighted by Converge in October, its inaugural global user conference. Coming on the heels of business expansion to the EMEA region, a new San Francisco headquarters, growth with over 5,000 enterprise, community and cloud users and a groundbreaking collaboration with Intel, Converge…

Prediction Series 2019: Interview with Jason Scott, CEO ANZ at MiQ

How did you arrive at MiQ, and what interactions you had with the technology team in the past? Before I was appointed by MiQ as CEO for ANZ, I spent several months working with them as a Consultant. During this time, I was impressed by the level of expertise, technological capabilities and dedication to our clients’ successes, demonstrated both by our commercial team in ANZ and our team of Data Scientists in Bangalore. From my perspective, the industry’s next wave of future growth will sit at the intersection of…

How Artificial Intelligence Can Transform Influencer Marketing

Power of AI Influencer Marketing is the newest breakthrough to have shaken up the Digital Marketing landscape. Once an experimental channel, it has grown exponentially over the past few years – up to $6.5 billion this year and projected to rise to up to $10 billion by 2020. Now a mainstay of Marketing organizations, the key success factor is figuring out how to get the most from it. Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) are revolutionizing the way brands conduct…

5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO

This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging trends report makes startling revelations on the unique job avenues and opportunities within the fast-growing 'data economy'. LinkedIn's annual report for 2020 pushes the bar higher for MarTech CMOs who would benefit from this well-examined emerging jobs report, identifying with top 15 jobs in the US that have emerged in the last five years. The emerging workforce trends in the space of Marketing, Sales, …

4C Surpasses $2 Billion in Annualized Media Spend Fueled by Cross-Channel Product Innovation

Growing demand from new and existing customers propels Scope by 4C self-serve platform into market-leading position 4C, a global data science and marketing technology company, announced that it had recently surpassed the milestone of $2 billion in annualized advertising spend running through the Scope by 4C™ platform. Budgets directed through Scope increased by 650 percent year-over-year in Q3 2019 across the growing channels of over-the-top (OTT), connected television (CTV), and e-commerce advertising. This growth follows…

MarTech Interview with Alex Fly, Founder and CEO at Quickpath

"Machine Learning excels at taking all rich signals, detecting patterns within them, and providing algorithms to optimize outcomes to the desired target." Could you tell us about your journey through technology? What made you found Quickpath? I’ve been working in AI for the past 20 years, and prior to starting Quickpath, my co-founder, Trent McDaniel, and I worked in a consulting capacity. We realized that many businesses faced similar challenges when implementing Machine Learning projects, so we wanted to create software…

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could you tell us about your role and journey into technology? I lead Marketing at Sisense, and it has been an interesting journey to get here. I didn’t grow up in Marketing, instead, I started as a Programmer and was one of those kids that took apart VCR’s and put them back together for fun. When I was about to graduate from the University of Rochester in New York, I had three offers on the table: one at a…

Understanding Data Is a Science, but Not All Marketers Have the Right Formula

For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, information is continuously collected and stored on a massive scale. Raw consumer data is a hot commodity that often goes untapped for brand marketing and advertising campaigns, especially when it comes down to understanding the impact and results. This begs the questions, “How are businesses utilizing and incorporating consumer data in the decision-making process?” And “how can Data and…

Dreamforce Interview with Keelin McDonell, General Manager of Business Intelligence & Integrations at Narrative Science

Could you tell us about your role and the team/technology you handle at Narrative Science? I’m the General Manager on the Integrations and Business Intelligence business. I manage our AI-powered products that are integrated with Tableau, Qlik, and Power BI. What is the data engine driving your next-gen AI platform? How does your product help companies to make more accurate data-driven decisions? Our hypothesis is that the easiest way to understand data and insights is through stories and language. We have two products…