Banner Before Header
Browsing Tag

data science

NJIT to Establish New Institute for Data Science

The Institute will be Directed by Distinguished Professor David Bader Continuing its mission to lead in computing technologies, New Jersey Institute of Technology (NJIT) announced that it will establish a new Institute for Data Science, focusing on cutting-edge interdisciplinary research and development in all areas pertinent to digital data. The institute will bring existing research centers in big data, medical informatics and cybersecurity together with new research centers in data analytics and artificial intelligence,…

Zepl and Snowflake Bring Data Science as a Service to Cloud Data Warehouses

New partnership enables customers to analyze Snowflake data at scale in just minutes Zepl, the data science and analytics platform, and Snowflake Inc., the only data warehouse built for the cloud, announced a new partnership that enables Snowflake customers to accelerate the ROI on their machine learning and artificial intelligence investments. With Zepl's new native Snowflake integration, data science teams are able to rapidly explore, analyze and collaborate around…

Formulus Black Partners with Looker to Improve Data Science Team Productivity

Joint solution to increase query performance up to 70x for data teams to analyze, and visualize data faster than ever before Venture-backed startup Formulus Black announced it has partnered with Looker, a leading data platform company, for a joint solution to increase query performance up to 70x without complicated database migrations or changes. Formulus Black’s Forsa software, combined with Looker, allow users to analyze and visualize data at memory channel speeds. The efficiency of data teams depends on how fast…

Amazon Advertising Data Science Pioneer Teikametrics Introduces On-Demand eCommerce Analyst Services

Robust data team provides strategy, support and flexibility Teikametrics, the leading Retail Optimization Platform (ROP) helping brands and sellers optimize revenue and profitability from Amazon Advertising, announced its dramatically expanded Analyst Services capability. Quietly launched in 2018, the Teikametrics eCommerce Analyst Team currently uses leading edge data science and machine learning technology to manage more than $50 million in annual advertising investment and more than $1 billion in annual gross merchandise…

Altran expands European Data Science and AI capabilities

Altran expands European Data Science and AI capabilities Tessella strengthens European Footprint Altran, global leader in engineering and ER&D services, has established dedicated Data Science and Artificial Intelligence (AI) teams in France, Italy, Spain, Portugal and Germany to respond to growing client demand for data analytics talent. The teams will operate as part of Tessella, Altran World Class Center for Analytics, adding to existing operations in North America, the UK and Netherlands. Pascal Brier, Executive…

Can You Guess a Song by Its Word Cloud?

At any important political or social event, the aftermath of the keynote speech is often entrusted to a Word Cloud. The large size of the most frequently repeated words supposedly conveys the central topics of the speech. Is it really so? Can we really entrust a word cloud to convey, even if only partially, the essence of the speech? How informative is a word cloud really? Would I be able to understand my colleague’s speech if it just came in the form of a word cloud? Would I even be able to identify my preferred…

Domo IoT Cloud Now Integrates with Zendesk Data Platform to Deliver Better Customer Service

As part of this partnership, Domo and Zendesk launched the Zendesk Customer Success for IoT App, an application built on top of the Domo IoT Cloud Leading Mobile Cloud-based Business Operating system provider, Domo, is taking the Connected Devices route to bridge Sales and Marketing processes. In an exciting development for Marketing and Sales Technology aficionados, Domo has announced a strategic partnership with MarTech giant, Zendesk. This partnership with Zendesk will help Domo customers to better manage their IoT…

MarTech Interview with Zachary Goldstein, CEO and Founder, Thanx

"It’s all about relevance these days — consumers are sick of being spammed but are happy to engage when the message resonates personally." Tell us about your role and journey into Marketing Technology. What inspired you to start Thanx? Working with restaurant and retail clients at Bain & Company, I learned brick-and-mortar businesses have a data deficit. The 80/20 rule is particularly true in the offline world but not only do most brands do a poor job of personally engaging their top customers, many don’t even know who…

MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco

"People need to write and create quality content, which tends to do better in the long term, rather than creating volumes of material that nobody will see." Tell us about your role and journey into marketing technology? How did you arrive at WANdisco? Joel Horwitz: I didn't ever intend on getting into marketing, however, it turns out I'm pretty good at breaking up complex technical ideas to help others learn and build novel products. I think that skill comes from my science, engineering, and entrepreneurship background. I…

TechBytes with Brian Atkiss, Director of Analytics at Anexinet

Tell us about your role and the team/technology you handle at Anexinet. I am the Director of Advanced Analytics at Anexinet. I help clients devise strategies to ensure the success of their machine learning and analytics initiatives. Our team takes advantage of many technologies to enable clients to best solve complex and varied analytics problems. I am also product owner of our ListenLogic Platform, which uses natural language processing and machine learning to analyze customer experiences. Why are B2B marketing teams…

TechBytes with Scott Ziegler, SVP of Product Management, Return Path

Tell us about your role and the team you work with at Return Path. My name is Scott Ziegler and I am senior vice president of product management at Return Path. In my role, I set the strategic direction for Return Path’s product portfolio by leveraging input from customers and analyzing market trends. I joined Return Path in 2014 and have led product teams in email optimization, consumer insight, and data. You may catch me at conferences or events as I am active in the email community as well as the product management…

Laurie Weisberg Joins Intent as Chief Sales Officer

Former Head of Sales for Datalogix to Lead Intent's Expansion Intent, the data science company for the world's leading online travel and commerce companies, announced that Laurie Weisberg has joined as Chief Sales Officer. The company has tapped Laurie to oversee global business development across the US, EMEA, Latin America and APAC. Laurie was previously part of the executive team that transformed Datalogix into the world's largest data company for marketers, which Oracle acquired in 2015. Most recently the…

Rise of AI: Should Humans Be Worried?

AI — A Decades Old Problem The bogeyman of the modern workplace is undoubtedly AI. It seems every day a new article pops up about how machines are going to steal jobs from humans - and soon. The worry around AI has only continued to grow as the technology advances, with more and more enterprises undergoing digital transformation and implementing AI in their everyday business processes. This isn’t a new problem. People have been concerned about machines taking their jobs for decades. Looking back at the Indian Freedom…

TechBytes with Sandro Catanzaro, Chief Innovation Officer, dataxu

Tell us about your role at dataxu and the team/technology you handle. I am Co-Founder of dataxu and also its Chief Innovation Officer. In this capacity, I oversee our TV and media business, on both the buy- and sell-side. My team is responsible for bringing our TV and media solutions to market, from pre-sale to customer integration and all the steps in between. dataxu is uniquely positioned to meet both advertiser and publisher needs around advanced TV, so it’s an exciting time to be leading charge in a very hot…

MarTech Interview with Van Diamandakis, CMO, Persado

"The way to build customer loyalty is by delivering value, whether in the form of exclusive deal, a personalized playlist or an easier way to make a transaction." Tell us about your role and journey in technology. What inspired you to start at Persado?  As CMO of Persado, I am responsible for developing the company’s marketing vision and strategy, along with our branding and positioning. I’ve worked in the industry for more than two decades, and have led B2B tech brands such as Sage, Oracle, WebEx and Riverbed through…

A Guide to Understanding MarTech AI Lingo

Artificial Intelligence (AI) has become a popular buzzword across all industries. Many people are familiar with this trend, however, the technical jargon and never-ending developments in AI can confuse even the most tech-savvy person. For marketers, AI is an important tool for efficiency and productivity. But which technology is the best to invest in? If you scroll through the internet you’ll find numerous articles describing AI marketing products. Instead of getting lost or overwhelmed by the lingo, take a step back and…

TechBytes with Ivaylo Bahtchevanov, Head of Data Science, ForgeRock

 Tell us about the role and team/technology you handle at ForgeRock. I currently head up our data science initiative, which encompasses everything from the data collection process to organizing, structuring, and storing it for later use to building and deploying Machine Learning (ML) features that augment our existing product line. Our core use cases are focused on developing and deploying predictive capabilities to improve the authentication and authorization journey. Why are B2B marketing teams steadily moving…

How Microsoft Plans to Fight Carbon Emissions with an AI Tech-First Approach

Informed by New Research from PwC UK that Shows AI can Boost Global GDP by up to 4.4% and Reduce Emissions by 4% by 2030, Microsoft Commits to a Tech-First Approach to Drive Progress Across Operations, Products, Customers and Data Science Microsoft President Brad Smith shared the company's vision of a doubling down on sustainability. The new announcement includes a road map that will put sustainability at the core of every part of Microsoft's business and technology. The objective is to work for sustainable outcomes.…

TechBytes with Jon Phillips, VP Product Management, Certain

Tell us about your role and the team/technology you handle at Certain. As vice president of product management, my greatest responsibility is to shape Certain’s product vision and drive the business’s product development roadmap. Over the past year, this has really meant focusing on finding better ways to provide our customers with easy and seamless access to event data. And, beyond equipping marketing and sales teams with data at their fingertips, Certain’s product team has been acutely focused on understanding how we…

Why Relevancy at Scale Should be Key Priority for Consumer Brands

The big consumer brands that have long defined the industry are no longer untouchable. A combination of rapidly changing consumer needs and expectations and a leveling competitive playing field is creating a highly uncertain, disruptive environment — one full of challenges, but ripe with new possibility too. Today’s consumers expect brands to know them inside out — and use that knowledge to deliver authentic products, services, and experiences that are entirely relevant when it really matters. It means that creating…