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data science

TechBytes with Dimitris Vlitas, Senior AI Advisor, Data Practitioners

Tell us about your role at Data Practitioners and the team/technology you handle. Our work at Data Practitioners focuses on the use of data science and AI to deliver predictions and recommendations to our clients. My role as Senior AI Advisor lies with the implementation of the AI solution itself and ensuring that the platform is equipped to evolve in line with key trends in the Sales and Marketing landscape. It’s important that we take AI in the right direction as business demand and interest around its real-world…

Thinking Ahead: Horizon Consumer Science Celebrates 25th Anniversary

'We Were Doing Data Science Long Before They Came up with a Name for It.' - Dr. Ian L. Cesa, Founder and President, Horizon Consumer Science Horizon Consumer Science has got market research down to a science. For 25 years, Horizon has been focused on what most of the market research industry has not – getting the right answers to the important questions their clients have. From an office in downtown Los Angeles with a staff of one when he founded the company in 1994, Dr. Ian L. Cesa has grown Horizon into a…

Oracle Helps Sales Teams Master the New Science of Sales

New Data Science and AI Innovations Built into Oracle CX Cloud Gives Sales Teams the Data-Driven Insights Needed to Be More Prescriptive in Selling Efforts Oracle unveiled a series of artificial intelligence and data science innovations to help organizations master the new science of sales. The latest Oracle Customer Experience (CX) Cloud innovations enable sales teams to take advantage of data-enriched tools and recommendations to increase sales, improve customer satisfaction and grow customer lifetime value in a world…

dotData to Showcase New Version of Its Data Science Automation Platform

Version 1.4 Adds New Machine Learning Algorithms, AI-Powered Feature Engineering from Geo-Temporal Data, and Significant Enhancements in Automated Data Preprocessing and Data Collection dotData, the first and only company focused on delivering end-to-end data science automation and operationalization for the enterprise, announced the availability of Version 1.4 of its dotData Data Science Automation Platform. This latest update adds significant enhancements to the platform and provides users with deeper insights,…

TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert

What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called out a few exciting evolutions in MarTech: 2019 Martech Predictions: From Facebook Marketing to Meeting Automation What I find personally interesting is how Machine Learning (ML) and Artificial Intelligence (AI) arm marketing with lightsabers. We already see how ML and AI can identify trends. But AI and Machine Learning will soon identify buying trends across various integrated systems: sales…

TechBytes with Christopher Golec, CEO, Demandbase

How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018?  The ABM landscape is constantly innovating as new technologies develop and evolve. From completely new features to product integrations that improve ABM alignment, we’ve seen a lot of change since last year’s ABM Innovation Summit. First, ABM was recognized by independent research firm, Forrester, as a new technology category in May 2018. Then, in September, the way B2B marketers measure the performance of their ABM…

IgnitionOne Introduces Industry-First Creative Capabilities for the Market-Leading Customer Intelligence Platform

The Latest Addition to the Customer Intelligence Platform Increases Campaign Effectiveness for Marketers IgnitionOne, a global marketing technology and services leader, announced the latest innovation offered within its Customer Intelligence Platform: predictive analysis on ad creative. This industry-first capability further empowers marketers with data-driven decisions, allowing them to define the success of a campaign before results are gathered. This new capability leverages artificial intelligence and deep learning…

The Data Science Fundamentals Every Marketer Needs to Know

Data science is undeniably hot right now across industries, including marketing. But it’s hardly a fad. Rather, today’s growing incorporation of data science and scientists into the marketing organization is just the beginning of the next evolution of business. The benefits that data science can deliver to marketers are tremendous, but to realize the full impact, we need to begin bridging certain gaps in understanding. When we think about applying data science to marketing technology, we’re really talking about an…

Talend and RapidMiner Partner to Operationalize Artificial Intelligence

Providing a Cloud Native, Enterprise-Grade Ai Platform for Mission Critical Business Applications Talend, a global leader in cloud integration solutions, announced that Talend Data Fabric and Talend's Stitch Data Loader will now integrate with RapidMiner Server and RapidMiner AI Cloud to help global enterprises operationalize data science and AI. Global business value derived from artificial intelligence (AI) was projected to total $1.2 trillion in 2018, an increase of 70 percent from 2017, according to Gartner, Inc.…

Prediction Series 2019: Interview with Kristen Alexander, CMO, Certain

Which was the most impactful Marketing Tech moment of the year for you as a marketing leader? Adobe’s acquisition of Marketo is significant and it will be interesting to see how they approach the market together and also how other Marketing Technologies are consolidated over the coming year. The past few years, we’ve seen an expansion — all of the vendor marketers are tasked with managing. While we’ll continue to see growth and innovation in the technologies that marketers employ, I suspect we’ll see marketers attempt to…

TechBytes with Daniel Dawson, CCTO, Grand Visual

Tell us about your role at Grand Visual and the team/technology you handle. I head up all creative technology projects at Grand Visual and I am lucky to have a diverse team with a broad spectrum of creative, technical and coding backgrounds to work with. Besides working on our own AdTech platforms and systems, we also explore, implement, and hone a whole range of innovative engagement techniques such as Augmented Reality, Touch & Gesture, Face Tracking, Video, and Mobile to drive interactions. Engaging stories…

Marchex’s AI-Powered Speech Analytics Sets New Standard, Approaches Human Levels of Accuracy in Consumer to Business Conversations

Driven by Investments in Data Science and Deep Learning Technology, Marchex Delivers Best-In-Category Insights on Customer Conversations Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, announced that is has reached a new industry standard in automatic transcription accuracy for consumer-to-business phone conversations, driven by enhancements to and investments in its proprietary speech analytics solution. Marchex’s speech recognition functionality was put to an…

Four Steps to Make Your Business Intelligence Teams More Relevant

The world of analytics is changing.  Self-Service Analytical tools like Tableau, Qlik, and Power BI are enabling business users to perform reporting and analytics on their own with little to no support from the IT organization. This trend has evolved due to several factors including: 1) Organizations are flooded with data and IT organizations are not able to keep up. 2) Easier to use Business Intelligence tools make it more efficient for business users to directly create their reports rather than go through IT for a…

H2O.ai Advances Leading Data Science and Machine Learning Platforms

New Innovations in H2O, AutoML and Award-Winning H2O Driverless AI Address Critical Capabilities for Customers H2O.ai, the open source leader in AI and ML, announced new and innovative capabilities for its data science and machine learning platforms, H2O, AutoML and H2O Driverless AI, to address the critical scalability and performance needs of all organizations. As part of these new capabilities, and to further the company’s mission to democratize AI, H2O.ai has added several new algorithms that address common use cases…

MomentFeed Names Avik Dey as Senior Vice President of Engineering

Dey’s Deep Enterprise Experience at Intel, Yahoo! and eBay Will Help Enhance and Fortify MomentFeed’s Mobile Consumer Experience Platform MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced that Avik Dey has joined the company as Senior Vice President of Engineering. Dey brings more than two decades of software engineering expertise, leading Big Data, Data Science and microservices implementations at some of the largest enterprise technology companies, including, Intel…

The Anatomy of Sales Decisions: Blending Data Science and Behavioral Science to Accelerate Sales Results

To learn more about decision-making in enterprise organizations, attend Anaplan CEO Frank Calderoni’s Dreamforce speaking session on Tues, Sep 25, at 1pm. In the world of sales, decisions are everything. What to sell, where to sell, how to sell: the future of our organizations, as well as the success of our employees, depends on how we decide (and re-decide) these questions, every day. Read More: Connected TV for CTV: Fresh Insights from DMEXCO 2018   For years, sales leaders have based decisions on experience and…

Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights

DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media  Dstillery, the leading applied data science company, has launched Dscover Maps (DMaps), a geospatial insights tool that provides a detailed view into the market composition by geography or location. Using Dstillery’s digital audiences and insights, DMaps brings digital targeting tactics to other forms of media, including out-of-home, TV, radio and direct mail. Dscover Maps Makes Location Data 'Magical' for…

Figure Eight Enters Into New Collaboration with Google Cloud

Figure Eight's Human-In-The-Loop AI Platform Integrates with Google Cloud AutoML to Help Accelerate the Accessibility and Adoption of Artificial Intelligence in the Real World Figure Eight, the Human-in-the-Loop artificial intelligence (AI) platform for data science and machine learning (ML) teams, announced a new collaboration with Google Cloud making Figure Eight a data annotation launch partner for Google Cloud AutoML. AutoML is a suite of Machine Learning products that enables developers with limited machine learning…

Interview with Josh Mueller, Global Head of Marketing, Dun & Bradstreet

"Creativity and breakthrough ideas are as important as ever, but those that also effectively leverage data inspired decision-making simply perform better."Tell us about your role at Dun & Bradstreet and how you got here. My role is to lead all marketing functions including go-to-market strategy, demand generation, brand, digital, customer marketing, messaging, content, field marketing, sales enablement, events, analytics and operations. I joined Dun & Bradstreet three years ago and was named Global Head of…

Interview with Bryan Wiener, CEO, comScore

"Connecting the dots requires a vast data footprint and sophisticated data science that spans all platforms."Tell us about your role at comScore and how you got here. What’s the most fascinating aspect of leading a customer-led measurement firm? I’ve built a 25-year career on navigating companies in highly disruptive industries to positions of market leadership. Given the pace of change in the media landscape at present—and the need for a trusted, independent measurement partner able to account for audiences across…