Browsing Tag

data science

conDati Marketing Analytics Unveiled to Transform Digital Campaigns

Cloud-based Platform Combines Data Science and Machine Learning to Provide Predictive Analytics and Insights to Marketers and Improve Campaign Performance conDati has announced the first commercial release of conDati Marketing Analytics, a cloud-based platform that applies data science and machine learning to help marketers understand and improve the performance of digital campaigns. conDati Marketing Analytics integrates previously siloed data from multiple martech systems to deliver a single, unified data asset that…

Visualizing Machine Learning: How Do We Humanize The Intelligence?

These are exciting times for data science professionals. With the rapid advances being made in analytics, specifically around machine learning, deep learning and AI, researchers and practitioners around the world have started adapting these technologies for deep, human-impacting applications. The Age of Advanced Analytics Social talk is replete with conversations that have shifted gears from self-driving cars to flying vehicles, smart machines to robots that are already collaborating quietly in our homes, and chatbots to…

Award-Winning Data Science Startup conDati Completes $4.75 Million A Round

The Conclusion of the Round Is the Latest in a Series of Recent Highlights for conDati conDati  Inc., a provider of next-generation analytics for digital marketing, announced on Tuesday the completion of its Series A financing, bringing the total round to $4.75 million. The conclusion of the round is the latest in a series of recent highlights for conDati, including receiving an award for applying machine learning to marketing ROI and bringing multiple customers into pre-launch deployments. The completed financing…

Music Audience Exchange Unveils MAX Artist Matching Engine™

Three Year Data Project Maps 1.8 Million Artists to Psychographic and Behavioral Attributes of their Audiences Last week, Music Audience Exchange (MAX) unveiled their groundbreaking MAX Artist Matching Engine™. MAX's latest product was the result of a three-year project from a team of engineers and data scientists. The Artist Matching Engine™ is powered by a novel data model that uses neural networks to map music tastes onto the demographic, psychographic, geographic, and behavioral attributes of music audiences. Read…

Mobile Posse Expands HQ; Names Steve Drill as CTO

Mobile Posse Appoints Noted Software Development Leader Steve Drill as CTO to Transform and Inspire the Engineering Team Mobile Posse, the leading platform for creating frictionless content experiences on smartphones, announced the expansion of its Arlington headquarters at One Ballston Plaza to a new 18,000 square foot space, which is triple the size of its former office. Mobile Posse also announced the appointment of Steve Drill as Chief Technology Officer. The move comes on the heels of Mobile Posse’s announcement that…

ITWP Announces Significant Growth of Insights on Demand Consortium

New Members Like Nike, Amazon, Sony, Pepsi, Nordstrom, Mindshare and Others Have Joined Industry-Wide Group - Insights on Demand Consortium ITWP, parent holding-company of Toluna and Harris Interactive Europe, announced significant growth and momentum of the Insights on Demand Consortium it established in January 2018 to reshape the market research industry. Since the consortium’s founding, consumer insights and marketing professionals representing some of the world’s most recognized consumer brands across diverse…

Gabriel Mohanna, Former Accenture Director of Data Science, Joins Data Firm Clarity Insights

Gabriel Mohanna, As Director of Data Science, Is the First of Several New Leadership Hires on the Horizon Clarity Insights recently announced that Gabriel Mohanna has joined the firm as Director of Data Science, serving as a key leader in the data and analytics firm's management team. In addition to providing strategic direction in the company's application of data science in clients' businesses, Gabriel will grow and mentor the data science team. The team is one one of five Clarity practices, also including data…

CrowdFlower Unveils New Machine Learning Solutions; Changes Name To Figure Eight

Expanded Vision, Solutions and Executive Team Focused on Establishing Figure Eight as the Human-In-The-Loop Category Leader CrowdFlower, the essential Human-in-the-Loop artificial intelligence platform for data science and machine learning teams, unveiled new machine learning solutions that will help companies reduce the time to apply AI to their business and generate business impact from real-world AI applications. These new machine learning solutions are part of a multi-year transformation CrowdFlower has been…

TechBytes with Shouvick Mukherjee, Chief Technology Officer, Amobee

Shouvick Mukherjee Chief Technology Officer, Amobee In December 2017, Amobee launched their Inventory Accountability Program to build a strong anti-fraud community. This signaled the start of active participation from adtech companies in creating a brand safe and fraud-free digital ecosystem. To understand how Amobee is building an advanced brand safety roadmap for better inventory accountability, we spoke to their Chief Technology Officer, Shouvick Mukherjee.Tell us about your role in Amobee and the team you handle.…

Dailymotion Expands Senior Leadership to Grow Global Advertising Capabilities

Dailymotion, a Vivendi-owned Platform Appointed Two Management Hires in New York and Paris to Bolster Advertising Product and Partnerships Dailymotion, a leading destination for video discovery and exploration, is deepening its global advertising capabilities with the appointment of two key senior leadership hires. Nola Solomon is joining Dailymotion as Vice President of Global Programmatic Partnerships while Michael Aidane signed on as Vice President of Engineering. Read More: Five DIY Activities to Become a B2B…

Interview with Melinda McLaughlin, CMO, Extreme Reach

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of a video technology company? As CMO at Extreme Reach, I spearhead all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy, and sales enablement. I am fortunate to have a career that has spanned the massive…

Adobe Advertising Cloud Search Unveiled for Simplified Search Advertising

Updated UI and AI Features Powered by Adobe Sensei To Boost ROI for Advertisers Adobe has introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and AI to address the challenges in Search Advertising. Part of the Adobe Experience Cloud, the offering is designed to save time and increase ROI for advertisers. Recommended Read: Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences Search advertisers face increased complexity in planning and optimizing…

Toluna Announces Global Growth Driven by Continued Digital Innovations

Toluna's Growth Is Underpinned by a Vision to Transform and Expand The Market Research Industry Toluna, a leading provider of on-demand, consumer insights, announced several significant business milestones recently, The announcements included double-digit revenue growth, year-over-year, driven by more than 40% percent revenue growth from its leading on-demand, automated consumer insights platform. The company further cemented its growth with the acquisition of KuRunData by parent company ITWP in January 2018, boosting its…

Dataiku Once Again in Gartner’s Magic Quadrant for Data Science and Machine-Learning Platforms

Dataiku Believes the Position Reflects the Work They've Done to Focus on Collaborative Features That Enable Users to Quickly Get Started with Machine Learning and Its Support for Open-Source Solutions Dataiku, the enterprise platform for data teams that moves businesses along their journey to artificial intelligence (AI), was named a Visionary in the Gartner Magic Quadrant for Data Science and Machine-Learning Platforms for the second consecutive year. Dataiku believes the position reflects the work they've done to focus…

Alteryx Leads in Gartner 2018 Magic Quadrant for Data Science and ML

Company Appears in Fifth Consecutive Report, Moves from Position as a Challenger in the 2017 Version to Position as a Leader in the 2018 Version Alteryx, Inc., a leader in self-service data science and analytics, has revealed that it was named a Leader in Gartner’s 2018 Magic Quadrant for Data Science and Machine-Learning Platforms. This recognization in Gartner Magic Quadrant marks the fifth consecutive time that Alteryx has been positioned in this Magic Quadrant, and the first time the company has been positioned in the…

RapidMiner Named a Leader in the 2018 Gartner Magic Quadrant for Data Science and Machine-Learning Platforms

RapidMiner Positioned as a Leader for the Fifth Consecutive Year RapidMiner, the company that delivers real data science, fast and simple, recently announced that Gartner, Inc. has positioned RapidMiner in the Leaders quadrant of the 2018 Magic Quadrant for Data Science and Machine-Learning Platforms. According to Gartner, "Data science and machine-learning platforms enable organizations to take an end-to-end approach to building and deploying data science models." RapidMiner is a software platform for data science…

Inscape’s Smart TV Data to Integrate with 4C for Exclusive Audience Insights Across Premium Media Inventories

Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal with the integrated ACR from Inscape, a leading Smart TV intelligence company. Inscape provides glass level insights from nearly 8 million Smart TVs. Through this partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform alongside additional…

Is AI-Enabled ‘Marketing to Things’ the Future?

In a connected world where things are linked to other things and people, there are multiple touchpoints to manage. To a marketer, this means – they have to manage these touchpoints, which are invariably expected to increase in the days to come. With the way AI is proliferating, it is time for us to rethink who our customer is and explore the concept of Marketing to Things! Is it going to be a human selling to other humans by creating better experiences with hyper-personalization, contextual messaging and more? Or are we…

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…

Delivering 30 Million Messages Daily: The Power of Machine Learning at SendinBlue

Sendinblue Partnered With Dataiku To Develop A Machine Learning Solution That Validates New Customer Data Against Over 1 Billion Emails And Events SendinBlue , a leading email marketing and marketing automation software provider is delivering more than 30 million emails and text messages each day. To ensure their customers' emails reach the inbox and that SendinBlue's delivery system maintains the highest reputation, the company created a machine learning platform with Dataiku to automatically validate new customer…