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data science

Laurie Weisberg Joins Intent as Chief Sales Officer

Former Head of Sales for Datalogix to Lead Intent's Expansion Intent, the data science company for the world's leading online travel and commerce companies, announced that Laurie Weisberg has joined as Chief Sales Officer. The company has tapped Laurie to oversee global business development across the US, EMEA, Latin America and APAC. Laurie was previously part of the executive team that transformed Datalogix into the world's largest data company for marketers, which Oracle acquired in 2015. Most recently the…

Rise of AI: Should Humans Be Worried?

AI — A Decades Old Problem The bogeyman of the modern workplace is undoubtedly AI. It seems every day a new article pops up about how machines are going to steal jobs from humans - and soon. The worry around AI has only continued to grow as the technology advances, with more and more enterprises undergoing digital transformation and implementing AI in their everyday business processes. This isn’t a new problem. People have been concerned about machines taking their jobs for decades. Looking back at the Indian Freedom…

TechBytes with Sandro Catanzaro, Chief Innovation Officer, dataxu

Tell us about your role at dataxu and the team/technology you handle. I am Co-Founder of dataxu and also its Chief Innovation Officer. In this capacity, I oversee our TV and media business, on both the buy- and sell-side. My team is responsible for bringing our TV and media solutions to market, from pre-sale to customer integration and all the steps in between. dataxu is uniquely positioned to meet both advertiser and publisher needs around advanced TV, so it’s an exciting time to be leading charge in a very hot…

MarTech Interview with Van Diamandakis, CMO, Persado

"The way to build customer loyalty is by delivering value, whether in the form of exclusive deal, a personalized playlist or an easier way to make a transaction." Tell us about your role and journey in technology. What inspired you to start at Persado?  As CMO of Persado, I am responsible for developing the company’s marketing vision and strategy, along with our branding and positioning. I’ve worked in the industry for more than two decades, and have led B2B tech brands such as Sage, Oracle, WebEx and Riverbed through…

A Guide to Understanding MarTech AI Lingo

Artificial Intelligence (AI) has become a popular buzzword across all industries. Many people are familiar with this trend, however, the technical jargon and never-ending developments in AI can confuse even the most tech-savvy person. For marketers, AI is an important tool for efficiency and productivity. But which technology is the best to invest in? If you scroll through the internet you’ll find numerous articles describing AI marketing products. Instead of getting lost or overwhelmed by the lingo, take a step back and…

TechBytes with Ivaylo Bahtchevanov, Head of Data Science, ForgeRock

 Tell us about the role and team/technology you handle at ForgeRock. I currently head up our data science initiative, which encompasses everything from the data collection process to organizing, structuring, and storing it for later use to building and deploying Machine Learning (ML) features that augment our existing product line. Our core use cases are focused on developing and deploying predictive capabilities to improve the authentication and authorization journey. Why are B2B marketing teams steadily moving…

How Microsoft Plans to Fight Carbon Emissions with an AI Tech-First Approach

Informed by New Research from PwC UK that Shows AI can Boost Global GDP by up to 4.4% and Reduce Emissions by 4% by 2030, Microsoft Commits to a Tech-First Approach to Drive Progress Across Operations, Products, Customers and Data Science Microsoft President Brad Smith shared the company's vision of a doubling down on sustainability. The new announcement includes a road map that will put sustainability at the core of every part of Microsoft's business and technology. The objective is to work for sustainable outcomes.…

TechBytes with Jon Phillips, VP Product Management, Certain

Tell us about your role and the team/technology you handle at Certain. As vice president of product management, my greatest responsibility is to shape Certain’s product vision and drive the business’s product development roadmap. Over the past year, this has really meant focusing on finding better ways to provide our customers with easy and seamless access to event data. And, beyond equipping marketing and sales teams with data at their fingertips, Certain’s product team has been acutely focused on understanding how we…

Why Relevancy at Scale Should be Key Priority for Consumer Brands

The big consumer brands that have long defined the industry are no longer untouchable. A combination of rapidly changing consumer needs and expectations and a leveling competitive playing field is creating a highly uncertain, disruptive environment — one full of challenges, but ripe with new possibility too. Today’s consumers expect brands to know them inside out — and use that knowledge to deliver authentic products, services, and experiences that are entirely relevant when it really matters. It means that creating…

TechBytes with Dimitris Vlitas, Senior AI Advisor, Data Practitioners

Tell us about your role at Data Practitioners and the team/technology you handle. Our work at Data Practitioners focuses on the use of data science and AI to deliver predictions and recommendations to our clients. My role as Senior AI Advisor lies with the implementation of the AI solution itself and ensuring that the platform is equipped to evolve in line with key trends in the Sales and Marketing landscape. It’s important that we take AI in the right direction as business demand and interest around its real-world…

Thinking Ahead: Horizon Consumer Science Celebrates 25th Anniversary

'We Were Doing Data Science Long Before They Came up with a Name for It.' - Dr. Ian L. Cesa, Founder and President, Horizon Consumer Science Horizon Consumer Science has got market research down to a science. For 25 years, Horizon has been focused on what most of the market research industry has not – getting the right answers to the important questions their clients have. From an office in downtown Los Angeles with a staff of one when he founded the company in 1994, Dr. Ian L. Cesa has grown Horizon into a…

Oracle Helps Sales Teams Master the New Science of Sales

New Data Science and AI Innovations Built into Oracle CX Cloud Gives Sales Teams the Data-Driven Insights Needed to Be More Prescriptive in Selling Efforts Oracle unveiled a series of artificial intelligence and data science innovations to help organizations master the new science of sales. The latest Oracle Customer Experience (CX) Cloud innovations enable sales teams to take advantage of data-enriched tools and recommendations to increase sales, improve customer satisfaction and grow customer lifetime value in a world…

dotData to Showcase New Version of Its Data Science Automation Platform

Version 1.4 Adds New Machine Learning Algorithms, AI-Powered Feature Engineering from Geo-Temporal Data, and Significant Enhancements in Automated Data Preprocessing and Data Collection dotData, the first and only company focused on delivering end-to-end data science automation and operationalization for the enterprise, announced the availability of Version 1.4 of its dotData Data Science Automation Platform. This latest update adds significant enhancements to the platform and provides users with deeper insights,…

TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert

What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called out a few exciting evolutions in MarTech: 2019 Martech Predictions: From Facebook Marketing to Meeting Automation What I find personally interesting is how Machine Learning (ML) and Artificial Intelligence (AI) arm marketing with lightsabers. We already see how ML and AI can identify trends. But AI and Machine Learning will soon identify buying trends across various integrated systems: sales…

TechBytes with Christopher Golec, CEO, Demandbase

How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018?  The ABM landscape is constantly innovating as new technologies develop and evolve. From completely new features to product integrations that improve ABM alignment, we’ve seen a lot of change since last year’s ABM Innovation Summit. First, ABM was recognized by independent research firm, Forrester, as a new technology category in May 2018. Then, in September, the way B2B marketers measure the performance of their ABM…

IgnitionOne Introduces Industry-First Creative Capabilities for the Market-Leading Customer Intelligence Platform

The Latest Addition to the Customer Intelligence Platform Increases Campaign Effectiveness for Marketers IgnitionOne, a global marketing technology and services leader, announced the latest innovation offered within its Customer Intelligence Platform: predictive analysis on ad creative. This industry-first capability further empowers marketers with data-driven decisions, allowing them to define the success of a campaign before results are gathered. This new capability leverages artificial intelligence and deep learning…

The Data Science Fundamentals Every Marketer Needs to Know

Data science is undeniably hot right now across industries, including marketing. But it’s hardly a fad. Rather, today’s growing incorporation of data science and scientists into the marketing organization is just the beginning of the next evolution of business. The benefits that data science can deliver to marketers are tremendous, but to realize the full impact, we need to begin bridging certain gaps in understanding. When we think about applying data science to marketing technology, we’re really talking about an…

Talend and RapidMiner Partner to Operationalize Artificial Intelligence

Providing a Cloud Native, Enterprise-Grade Ai Platform for Mission Critical Business Applications Talend, a global leader in cloud integration solutions, announced that Talend Data Fabric and Talend's Stitch Data Loader will now integrate with RapidMiner Server and RapidMiner AI Cloud to help global enterprises operationalize data science and AI. Global business value derived from artificial intelligence (AI) was projected to total $1.2 trillion in 2018, an increase of 70 percent from 2017, according to Gartner, Inc.…

Prediction Series 2019: Interview with Kristen Alexander, CMO, Certain

Which was the most impactful Marketing Tech moment of the year for you as a marketing leader? Adobe’s acquisition of Marketo is significant and it will be interesting to see how they approach the market together and also how other Marketing Technologies are consolidated over the coming year. The past few years, we’ve seen an expansion — all of the vendor marketers are tasked with managing. While we’ll continue to see growth and innovation in the technologies that marketers employ, I suspect we’ll see marketers attempt to…

TechBytes with Daniel Dawson, CCTO, Grand Visual

Tell us about your role at Grand Visual and the team/technology you handle. I head up all creative technology projects at Grand Visual and I am lucky to have a diverse team with a broad spectrum of creative, technical and coding backgrounds to work with. Besides working on our own AdTech platforms and systems, we also explore, implement, and hone a whole range of innovative engagement techniques such as Augmented Reality, Touch & Gesture, Face Tracking, Video, and Mobile to drive interactions. Engaging stories…