data sharing

3radical, the leader in audience engagement and earned data solutions, announces the launch of its new consumer research report, "The Struggle is Real: Adapting the Online Experience to Fit Today's Consumer's Needs." This report gives marketers a better understanding of the consumer experience so they can improve satisfaction and better navigate the rapidly changing consumer landscape beyond 2020. Brands are falling short in the eyes of consumers, according to the research spanning three continents conducted by 3radical…

Delivers High Performance Security and Governance in the Cloud with Native Integration Privacera, the cloud data governance and security leader founded by the creators of Apache Ranger, announced the latest version of the Privacera Platform, an enterprise data governance and security solution for machine learning and analytic workloads in the public cloud. Leveraging the Apache Ranger architecture, the Privacera Platform integrates with Databricks to help ensure consistent governance, security, and compliance across all…

Native Support for Snowflake, Plus new Privacy and Security Features, Help Customers Confidently Shift to Cloud-based Analytics, BI and Data Sharing Immuta, the automated data governance company, today announced native support for Snowflake, along with new privacy and security automation capabilities, that help organizations fully leverage cloud-based data analytics and data sharing -- even on their most sensitive data sets. Enhancements to the Immuta platform include k-anonymization, the latest addition to Immuta’s…

Auburn University RFID Lab Partners with GS1 US and Industry to Explore the Use of RFID and Blockchain to Improve Supply Chain Efficiency The Auburn University RFID Lab, in collaboration with GS1 US, completed a proof-of-concept that demonstrates the effectiveness of blockchain and radio frequency identification (RFID) technologies to improve serialized data sharing in the retail industry. Participating companies included: Nike, PVH Corp., Herman Kay, Macy's, Kohl's, Mojix, Avery Dennison, SML, IBM and Collaboration, LLC.…

Consumer research study addresses impact of smart home devices and incentives on insurance choice New consumer research from Parks Associates finds only 38% of insurance customers feel rewarded for their loyalty, while 36% feel their loyalty to their insurance company goes unrewarded. The research firm announced its findings from a new study, Transforming Home Insurance and Creating Consumer Value, showing that loyalty rewards, including new products, can drive some consumers to switch providers. Nearly 40% of consumers…

Unbiased, a startup based in Goteborg, Sweden, has set a March 6 launch date for its new Data Marketplace that uses a combination of crowd-sourcing, blockchain, and artificial intelligence to enable a transparent collection of trustworthy data The artificial intelligence community has a problem; their data sources are riddled with bias. "We live in the era of AI, and data requirements are increasing rapidly. AI & Machine Learning have the potential to shape industries like Healthcare,…

Share This and AirDXP Join as Inaugural Partners aqfer, the data-centric marketing architecture for next generation solutions, announced the launch of aqfer Marketplace, a data sharing platform designed to help data owners drive greater value from their data and increase revenue by simplifying the process of sharing data and connecting partners directly to create new opportunities. ShareThis, AirDXP and additional data providers will serve as the inaugural aqfer Marketplace data partners for brand marketers. These data…

Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data Exchange Than They Did Previously Acxiom, the data foundation for the world's best marketers, released a new report in partnership with the Data & Marketing Association (DMA), that found US consumers are becoming more open to engaging in data exchanges in return for better offers and services. The joint study, “Data Privacy: What the Consumer Really Thinks,” discovered nearly half of…