Browsing Tag

data-smart marketing

Silverbullet Reaches Millions in Pro Bono Campaign to Support Trans Rights

Pro bono campaign amplifies Stonewall’s trans rights message using Silverbullet’s latest contextual intelligence product, 4D Fast-growing data-smart marketing services company Silverbullet Data Services Group has announced it supported leading LGBT+ charity Stonewall to amplify trusted information about trans equality to millions of UK citizens. Stonewall, Britain’s leading lesbian, gay bi and trans equality charity, recently partnered with a broad collective of global corporations and their employees to help spread the…

Silverbullet Accelerates Network 10’s Monetisation Capabilities Through Trusted Partnership

Silverbullet helps accelerate the Australian commercial TV network's data rollout to better serve its advertisers and audiences, while helping solidify its in-house capabilities Part of ViacomCBS, Network 10 is one of Australia’s major commercial television networks. 10 Play is its broadcast video on demand (BVOD) platform and features shows such as the highly successful MasterChef Australia series and Bachelor franchise as well as exclusive content supporting 10’s shows. 10 Play’s audience continues to grow with the…

MarTech Interview with Ian James, Founder and CEO at Silverbullet

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…