Browsing Tag

data solutions

iClick Interactive Deepens Commitment to Smart Retail Leadership through Expanded Stake in Changyi

Enhanced collaboration to further accelerate development of iClick's Enterprise and Marketing Cloud Platform iClick Interactive Asia Group Limited an independent online marketing and enterprise data solutions provider in China,  announced that it has increased its controlling interest in Changyi (Shanghai) Information Technology Co., Ltd ("Changyi"), a leading independent software vendor ("ISV") in China which provides intelligent retail and CRM solutions, through which iClick has further enhanced its data-driven Enterprise…

3radical and Blueberry Wave Partner to Bring Engagement Innovations to Clients

3radical, the leader in audience engagement and earned data solutions, today announced a new partnership with Blueberry Wave, an award winning, data-powered, customer engagement business. Blueberry Wave, an HH Global company, has teamed up with 3radical to answer the need for providing alternative and innovative ways for their brand customers to connect with consumers – engaging with them and earning their data as brands put directly and transparently earned data at the centre of their data strategy. The 3radical Voco…

Meredith Corporation Launches Meredith Data Studio

Data Studio’s Suite of Offerings Includes Full-Service Data Solutions, Predictive Analytics, Paid Consulting and Self-Service Tools Meredith Corporation, the leading brand-led media company reaching more than 190 million American consumers and nearly 95% of all U.S. women, launches its Meredith Data Studio, a suite of advertising solutions leveraging the company’s vast, proprietary, first-party data and predictive insights capabilities to help inform its partners’ marketing, product and business strategies. The offerings…

Toby McAra Joins MightyHive as Head of Enterprise Data Solutions, EMEA

McAra will be instrumental in MightyHive’s data business expansion across the EMEA region Leading media consultancy MightyHive announced the appointment of Toby McAra as Head of Enterprise Data Solutions (EMEA). McAra brings over 20 years of commercial experience to this role and will join the EMEA sales team in securing new client engagements, driving continued growth and profitability. At MightyHive, McAra will be responsible for helping enterprise clients understand the importance of a data-centric approach, and…

iClick Interactive Announces Successful Completion of Campaign to Boost Tourism in Southern Kansai, Japan

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the results of a recent partnership with the Japanese government agency JIEDO (Japan International Economic Development Organization) to help the prefectural governments of Osaka and Wakayama attract more Chinese tourists to the relatively less-travelled southern Kansai region by leveraging iClick's multichannel network and KOL marketing strategies. Marketing Technology News: i-Sight Launches…

Quantemplate Appoints Two New Members to Board of Directors

The Company pulls in finance, business and sales strategy experts, bringing the board member total to five Quantemplate, a leader in self-service cloud-based automated data solutions for the (re)insurance industry, announced the appointment of two new members to its Board of Directors. Effective immediately, Lani Cathey and Pat Wilson will join as Quantemplate’s Board of Directors with Ms. Cathey serving as Chair of the Board. Marketing Technology News: NextLabs Launches Enterprise Data Protection Suite for SAP “We’re…

TechBytes with Amy Yeung, General Counsel and Chief Privacy Officer at Lotame

Hi Amy. Tell us about your journey into data privacy. My data privacy “dive into the deep end” started with ZeniMax, a domestic game publisher. They set their sights on becoming a global gaming publisher with a global software platform footprint. Today, we’d call that SaaS, but at the time, the concept was radical and, paired with the competitiveness of the industry and the breadth, it was an ambitious project. We quickly realized to accomplish these goals, we’d need to figure out how to move a lot of information…

Alteryx Recognized As A Leader in Gartner 2020 Magic Quadrant For Data Science And Machine-Learning Platforms

Company Recognized in Seventh Consecutive Report Alteryx, Inc., revolutionizing business through data science and analytics, announced that it was once again named a Leader in Gartner's 2020 Magic Quadrant for Data Science and Machine-Learning Platforms1. Gartner also recognizes Alteryx as the leader with the highest ability to execute on its vision. Alteryx's fast growth is the result of its innovative, easy-to-use solutions that address the needs of a wide range of problem solvers, from citizen data scientists to…

Lotame Appoints Comscore’s Amy Yeung as General Counsel & Chief Privacy Officer

Data privacy expert will lead the company's legal, compliance and privacy functions Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced the appointment of Amy Yeung as the company’s new General Counsel and Chief Privacy Officer. In addition to overseeing all legal functions, Yeung will spearhead Lotame’s privacy protocols across its business, providing consumers with transparency,…

MarTech Interview with Rick Erwin, CEO at ALC

"Consumer and business data has become a critical ingredient in every form of Marketing and Advertising." Could you tell us about your role and journey that brought you to ALC? What inspired you to take up your current post? What lessons did you learn from your journey in Marketing Technology?  I’ve spent most of my career in the data space, in leadership roles at some of the world’s largest information companies. The past twenty years have seen incredible changes in the way data is applied to the Marketing discipline.…

1010data Names Jeri Allan Chief Revenue Officer

Allan to focus on scaling sales and business development initiatives to accelerate growth agenda 1010data a leading provider of time series-driven collaborative analytics, consumer intelligence and alternative data solutions, announced the appointment of Jeri Allan as Chief Revenue Officer. In her new role, Jeri will be responsible for optimizing the sales organization to build lasting customer relationships, drive new client development and serve as a catalyst for high-velocity growth. She brings more than 30 years of…

TechBytes with Evgeny Popov, Global Vice President at Lotame

Tell us about your role and the team/technology you handle at Lotame. I am the Head of Global Data Solutions where I am responsible for driving data revenue globally (APAC, EMEA, LATAM, and NA) for the Lotame Data Exchange via data acquisition deals and strategic partnerships. To manage our global data solutions business across both the buy and sell sides, I work closely with the data operations team and supervise the global data sales. In this role, I’m aiming to change the world of data across the entire supply…

Digital Innovation Leader and Technology Journalist Bill Kleyman Joins Switch as EVP of Digital Solutions

Millennial Technology Influencer Hired as Brand Evangelist, Thought Leader, Digital Solutions Specialist and Writer for Switch Switch, the global technology infrastructure corporation that develops hyperscale data center ecosystems for elite colocation, enterprise hybrid cloud, and connectivity solutions, announced that Bill Kleyman has been hired as the Executive Vice President of Digital Solutions for Switch. Bill brings his vast experience as a respected industry journalist and prominent technologist to Switch's…