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data transformation

Big Chalk Analytics Announces Transformative Marketing Effectiveness Solution

Big Chalk Analytics, a data strategy and analytics company, announced a suite of services to help companies drive better ROI through better evaluation of their marketing investments and to better predict the return on campaigns yet to be launched. The new offering, Marketing Effectiveness on Demand (MEOD), reduces project time, lowers project costs, and expands the level of insight provided by traditional marketing effectiveness studies. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals…

Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities

Leading Data Management Consultancies Join Forces to Meet International Demand from Global Brands to Harness the Power of Their Data Amplifi, a leading strategy and information management consultancy headquartered in Dallas, Texas, today announced that it has acquired Comma Group, an award-winning London-based international management consultancy exclusively focused on connecting people and data to improve commercial results. The acquisition enables both Amplifi and Comma Group to expand their global reach, strengthen their…

Kin + Carta Launches Kin + Carta Data Labs

Created to address the next digital evolution: data Kin + Carta (KTC), the global digital transformation consultancy, announced today the launch of Kin + Carta Data Labs. Kin + Carta Data Labs is strategically conceived as a hub of data-related innovation and expertise to be embedded into client-related consulting and engineering services. Marketing Technology News:WEX Expands Presence In Europe With OMV Win "Data transformation is the next big priority for businesses," said Kelly Manthey, Group Chief Executive for…

Merkle Rebrands Aquila Insight, Completing Its Integration Into the Company’s Combined Analytics Business Across EMEA

Combined analytics business provides competitive advantage by delivering insights across all customer engagements Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has announced that it is retiring its data analytics brand Merkle Aquila. The business will now be known as Merkle. The rebrand marks the final step in Aquila’s integration into Merkle’s combined analytics offering in EMEA, which includes its market leading customer and digital analytics…

Survey: 97% of Enterprises Seek to Accelerate Data Transformation, with Time Spent on Data Preparation A Barrier to Insights-Driven…

Data ownership and control identified as top challenges in getting data analytics projects to production, citing time-to-value and the ability to provide self-service as drivers for success Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), and IDG Research have released findings of an IDG Research MarketPulse survey, "Gaining Time, Savings, and Insights via Cloud-Powered Data Transformation." The research exposes the challenges companies face in leveraging enterprise data for analytics…

Stirista Supercharges Its Fusion Data Transformation Partner Program

Aberdeen, Powerlytics and 123Push Leveraging Stirista for Expanded Data Monetization Opportunities with LiveRamp, Lotame, and Oracle Data Cloud Marketplaces Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that its exclusive Fusion Data Transformation Partner Program has achieved significant momentum since its launch in February 2020. Through the program, data insights providers and intelligence platforms such as Powerlytics, 123Push, and…

MeasureMatch Expands Professional Services Categories To Meet Growing Demand For Digital And Data Transformation Requirements

From advisory to execution, the systems and data-centric professional services marketplace now offers skills and services across 12 categories from business consulting to space exploration solutions, including cloud computing platforms, cybersecurity and more UK-based marketplace software startup MeasureMatch has launched an expansion of its digital transformation services categories in response to customer demand that has been reaching well beyond the platform’s original focus on marketing, commerce, customer experience…

Matillion Exchange Enables Faster Data Innovation

Marketplace helps customers, partners and ISV's publish and access Shared Jobs to accelerate time to insights Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), launched Matillion Exchange, a marketplace for Matillion ETL users and partners to publish and download Shared Jobs to reduce development time and solve business challenges faster. In a recent study from IDG, data professionals cited faster time-to-value as the top reason enterprises migrate their data to cloud platforms…

Search Discovery Launches Salesforce Einstein Discovery + Tableau Accelerator

Search Discovery, a data transformation company, launches an Einstein+Tableau Accelerator to help clients rapidly integrate Einstein Discovery Predictions and Prescriptions into their Tableau dashboards. This technology combines the best of both platforms and finally answers the question of when to use Tableau vs. Einstein. The solution: Use the strengths of both! Our Accelerator program demonstrates that the platforms' benefits aren't mutually exclusive. Instead, the platforms are "better together." Search Discovery's…

Syncsort Partners with Databricks to Make Mainframe Data Accessible for Cloud Analytics, Artificial Intelligence and Machine Learning

 The Partnership Enables Organizations to Build a Lakehouse by Ingesting Data Across the Enterprise into Delta Lake Syncsort announced it has partnered with Databricks to support cloud initiatives for critical mainframe and IBM i data. Enterprises can now leverage Syncsort Connect products to access, transform and deliver mainframe data to Delta Lake for advanced analytics, artificial intelligence (AI) and machine learning projects. “Liberate Legacy Data Sources with Syncsort and Databricks.” Organizations rely on…

Matillion Announces Availability for Matillion ETL for Snowflake on Google Cloud Platform

Leading data transformation solution supports enhanced access, sharing, and replication of data across multiple cloud environments Matillion, the leading provider of data transformation software for cloud data warehouses (CDWs), announced the availability of Matillion ETL for Snowflake on the Google Cloud Platform, to help companies achieve faster time to insights with data transformation. Matillion ETL for Snowflake on Google Cloud provides businesses with cloud-native ETL that is purpose-built for Snowflake and…

Search Discovery Expands Data and Cloud Engineering Offerings with Troy Gatchell

Troy Gatchell has been appointed to lead the continued growth of Data and Cloud Engineering services and solutions at Search Discovery, Inc., a data transformation company helping organizations drive business impact by giving their data purpose. Demand for data and cloud engineering continues to rise to provide the technology, marketing, and data platforms to companies serving individuals who have an average of 3 devices and produce 12GB of data per day. Marketing Technology News: Personalization, Mobile Technology, and…