Browsing Tag

data

Everest Group Names Genpact a Leader in Supply Chain Management

Report cites Genpact's domain and digital expertise and consulting capabilities as a value differentiator Everest Group, a leading consulting and research firm, has named Genpact, a global professional services firm focused on delivering digital transformation, as a Leader for the second time in a row in its supply chain management 2020 report. "Genpact has significantly expanded its supply chain management business. The acquisition of Barkawi Management Consultants has further enhanced its capabilities to help clients…

Asia Accounts for Over 50% of All Internet Users Worldwide

Asia now accounts for more than half of the global internet users. Data gathered by Learnbonds.com indicates that during the first quarter of 2020, the continent accounted for 2.3 billion users representing about 50.3% of the global users. From the data, Europe has the second-highest number of internet users at 15.9% which represents 727 million users. On the other hand, Africa has 522 million internet users representing 11.5% of the global tally. With 453 million users, Latin America and the Caribbean region comes…

Information Builders Omni-HealthData Leveraging Data and Analytics to Understand Social Determinants of Health

Healthcare Information Management Platform Harmonizes Integration, Analysis, and Visualization of Health Information Information Builders Inc. (IBI), the leading data and analytics company, announced new capabilities with its healthcare information management platform, Omni-HealthData, that enable better understanding and use of social determinants of health (SDOH) in providing quality patient care and integrated services. Omni-HealthData brings together clinical and SDOH data within a geospatial context that helps…

New Study Shows How Successful Marketers Are Turning Data, Tech, And AI Into A Competitive Advantage

Effective utilization of data and AI correlates to significantly greater ROI and improved operational efficiencies. Blueshift, the leading Customer Data Activation Platform, announced the results of a new study, "Marketer vs. Martech in 2020," conducted by Kelton Global, an independent insights and strategy firm, on the challenges marketers are facing with their tech stacks when executing marketing strategies.  The study shows what successful marketers are doing to overcome the myriad of tech roadblocks that stand in the…

Information Builders Shows Strong Momentum Driven by Cloud Growth and New Customer Acquisition Entering 2020

Performance Underpinned by Leadership Vision, Product Innovation, and Industry Recognition Information Builders, Inc., the leading data and analytics company, today announced significant performance in 2019, including continued growth in annual recurring revenue (ARR), quadrupling ARR from its cloud offering, earning multiple new logo wins across industries, and maintaining strong customer retention rates based on trusted relationships. These positive financial indicators  are bolstered by widespread industry recognition…

Merkle Brings Analytics and Marketing Technology Chops to Optimize Auto Manufacturer’s Customer Journeys

A data-driven mindset and Salesforce Marketing Cloud expertise were critical to the project’s success Merkle, a Dentsu Aegis Network company and leading technology-enabled, data-driven performance marketing agency, enabled a North American auto manufacturer to leverage Salesforce Marketing Cloud to personalize customer journeys and meet business goals. With a 30-year heritage in data, analytics, and technology, Merkle has deep knowledge of working with brands to optimize marketing technology investments by seamlessly…

Dataflix to Help NatureMills Deliver Better Customer Experience with Google Cloud Partnership

A 24/7 self-serve customer service with Google Cloud Dialogflow and Dataflix Messenger – driving engaging conversations NatureMills has selected Dataflix and Google Cloud as its strategic providers of AI-powered digital customer assistant, Nami. Choosing Dataflix and Google Cloud has enabled NatureMills to provide 24/7 AI-powered first level support to its customers while keeping the operational costs low. Marketing Technology News: Dwise Improves Geotargeting With Digital Element’s Location-based Technology Nami, an…

Information Builders Welcomes Carol McNerney as CMO

Successful Marketing Leader Joins Executive Team to Accelerate Brand and Business Momentum as IBI Aims to Own Leadership Position in the Data and Analytics Market Information Builders (IBI), the leading data and analytics company, announced the appointment of Carol McNerney as chief marketing officer (CMO). Reporting to CEO Frank J Vella, McNerney will drive the organization's marketing and communications strategy. With nearly 30 years of experience, McNerney will focus on…

New Report On The Evolution Of Channel Shopping Uncovers Opportunities For Brands And Retailers In This Next Decade

The Integer Group's Longitudinal Study Examines Shopper Behavior Across Retail Channels The most recent issue of The Checkout, a longitudinal study powered by The Integer Group®, examines shifts in shopper behavior across retail channels over the past decade. As omnichannel offerings continue to blend the physical and digital worlds and shoppers are adapting to seamless experiences, there have been noticeable shifts in frequency of shopping within specific channels, behavior by demographics, and perceptions of value, all…

Elastic Appoints Sally Jenkins as Chief Marketing Officer

Industry veteran from Informatica, VMware, and Symantec, also named Silicon Valley Business Journal’s 2018 CMO of the Year, joins Elastic to accelerate Elastic’s global marketing and go-to-market efforts Elastic N.V., the company behind Elasticsearch and the Elastic Stack, announced that Sally Jenkins has been appointed Chief Marketing Officer. As CMO, Jenkins leads Elastic’s global integrated marketing, brand strategy, corporate communications, product marketing, digital marketing, field marketing, and customer and…

Tiger Pistol Furthers Investments, Outlines Goals for Data and Analytics

Focus on Surfacing Unique Customer Insights and Building New Features Around Data Science Backed Recommendations To align with its efforts to better collect, present, and utilize data to show the real value of social advertising, Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced a series of data engineering hires to accelerate the continued evolution of the company's data and analytics capabilities. "As the advertising technology landscape becomes more…

TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify

Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, Brand Partnerships and Advertiser Sales for the Americas, including both operational and strategic leadership responsibilities across North and South America. DoubleVerify has experienced phenomenal growth over the last several years and has consistently demonstrated a pattern of true product excellence and superb customer service. I was brought in to the organization to help further fuel that…

Eric Salama to Step Down as Kantar CEO During 2020

Subsequently will Transition to a Non-Executive Director and Consultant to Kantar Kantar, the world’s leading data, insights and consulting company announces that Eric Salama has decided to step down as CEO during the course of 2020. The company will immediately begin the process of recruiting a new Chief Executive, looking at both external and internal candidates. Salama will remain in role to transition to a new CEO. Thereafter, Salama will join the Kantar Board as a non-executive director and, on a part-time basis,…

Hyperion X Selects Reltio Cloud To Optimise Insights From Data

Data and technology division of Hyperion invests in capabilities to hyper-personalise product and service offerings for clients and to strengthen their competitive position in the insurance sector Hyperion X, created in 2019 as the data and technology division of Hyperion Insurance Group, a leading insurance group with employee ownership at its heart, has selected Reltio Cloud as the core client data platform to power its data and analytics capabilities and strengthen its competitive position in the insurance sector. "We…

Merkle Expands Digital Intelligence Practice, Adds 2,500 Data Scientists to Become One of the World’s Largest Analytics Agencies

Expanded analytic offerings provide unique insights into competitive pricing, customer sentiments, product content, and channel partner initiatives  Merkle, a leading technology-enabled, data-driven performance marketing agency, now represents one of the largest analytics agencies in the world, following the acquisition of Ugam, the leading next-generation data and analytics company, in July of this year. Ugam, a Merkle Company, brings new, innovative engagement models and capabilities to Merkle. Ugam’s Digital…

Understanding Data Is a Science, but Not All Marketers Have the Right Formula

For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, information is continuously collected and stored on a massive scale. Raw consumer data is a hot commodity that often goes untapped for brand marketing and advertising campaigns, especially when it comes down to understanding the impact and results. This begs the questions, “How are businesses utilizing and incorporating consumer data in the decision-making process?” And “how can Data and…

EDO and Toyota Partner for Cutting-Edge TV Advertising

New Partnership Harnesses EDO's Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new partnership with Toyota, the global leader in automotive manufacturing and sales, to improve TV advertising campaign performance.  The partnership will allow EDO, Toyota, and Toyota's advertising agencies to better understand customer behavioral response to creative messaging and media targeting and provide real-time insights, as well as competitive intelligence. EDO analyzes each…

Data Over-Retention: Why You Don’t Need It, and What to Do About It

“If some is good, more must be better,” goes the old adage – and in many cases, that’s true. But not when it comes to data. Keeping data too long can be messy and dangerous. Organizations that let data hang around too long are opening themselves up to lawsuits and regulatory actions, which is a key reason to delete data that is no longer needed. Cost savings and more efficient operations are an added bonus to smart retention policies. A study by RingCentral shows that employees lose as many as 32 business days a year just…

Banking and Payments Sector Leads Disruptive Tech Partnership Landscape Between 2016 and 2019

The advent of new technologies is rapidly disrupting the value chain of all sectors. Companies are increasingly forming partnerships with start-ups to better serve their customers. Against this backdrop, the banking and payments sector led the disruptive tech partnership landscape between 2016 and 2019, according to GlobalData, a leading data and analytics company. GlobalData’s Disruptor Database, which analyzes and showcases technology partnership activity across companies and sectors, reveals that driven by artificial…

Encrypted OTT Video Assurance and Reporting Solution Provides Visibility Into Content Delivery Network

Optimize QoE and QoS with true visibility into OTT encrypted video traffic Empirix Inc., a premier global provider of voice, data, mobility, IoT and multimedia service assurance solutions, announced the availability of a new assurance solution for encrypted OTT video traffic. Empirix’s new solution simplifies workflow and drill down for faster root cause analysis of OTT video related issues across locations, devices and networks, including content delivery networks (CDN). Marketing Technology News:…