Browsing Tag

data

Brands Relying on Digital Tools to Simplify Shopping Needs of Young APAC Consumers, Says GlobalData

Today's consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. In line with this, brands are embracing latest digital technologies and online platforms to create more engaging experiences for young consumers in Asia-Pacific (APAC), says GlobalData, a leading data and analytics company. GlobalData’s report, ‘TrendSights Overview: Smart & Connected - Engaging with consumers in a hyper-connected, technology-enabled society’, reveals that ‘Millennials’ and ‘Generation Z’…

Amazon Is Moving Aggressively to Expand Alexa Beyond the Home, Says GlobalData

Following Amazon’s 2019 hardware launch event on Wednesday 25th September; Anisha Bhatia, Senior Technology Analyst at GlobalData, a leading data and analytics company, offers her view on Amazon’s expanding product range: “The buzzword at Amazon’s event was, predictably, Alexa. Amazon is moving aggressively to expand Alexa beyond the home, where the popular voice assistant has so far had the most impact. Amazon wants Alexa to become an integral part of its customers’ lives everywhere, within reach, including when they’re…

Big Data Company Buys Pitney Bowes’ Software Solutions Business for $700 Million

Sale Unlocks Value for Shareholders While Advancing the Company’s Transformation Efforts to Focus on Removing the Complexities of Shipping and Mailing for Clients Pitney Bowes Inc., a global technology company that provides commerce solutions in the areas of ecommerce, shipping, mailing, data, and financial services, announced that it has entered into a definitive agreement to sell its Software Solutions business to Syncsort for $700 million in cash. The transaction is expected to close before the end of the calendar…

Why You Should Train Hard in MarTech to Save Your Job in 2020

It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend effectively, right-size their operations — and keep their jobs. That’s why you should train well in MarTech. A Gartner analyst recently noted that marketers “either don’t know the data they have or don’t know what to do with it.” That’s a huge problem for at least three reasons. First, CEOs and boards increasingly demand proof of marketing’s impact on revenue and pipeline growth…

Data: Consumers First Hear About New Retailers Through Friends and Family

Yes Marketing study finds that comprehensive product information builds trust with new consumers For nearly half of consumers (45%), the first time they hear about a retailer they've never purchased from is through friends and family, according to a new study by Yes Marketing. In "The Retail Shopper's Journey to Loyalty," Yes Marketing surveyed over 1,000 retail shoppers and found that word-of-mouth recommendations significantly outweighed other sources, including product review sites (8%), influencer recommendations…

Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM

MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered Analytics Today's marketers are thriving in a complex personalization-driven market where customer journeys are getting exceedingly painful to map. With multiple shopping platforms available for customers, it's turning out to be a minefield of 'lost' opportunities for marketing teams that are yet to invest in a Customer Data and Analytics Platform. The MarTech landscape is…

Artificial Solutions and Swisscom Announce Partnership

Artificial Solutions, the leading specialist in enterprise-strength Conversational AI, announced that it has signed a partnership agreement with Switzerland's leading telecoms company, Swisscom, to create advanced natural language solutions for its employees, customers and enterprise clients. Conversational AI is opening up vast possibilities for the enterprise and the award-wining conversational AI platform, Teneo from Artificial Solutions is delivering the capabilities to enable it. The platform allows business users…

Understanding the Differences in Quantitative and Qualitative Data Sets

In order to properly market to your audience and get buy-in from relevant stakeholders, you need to have data that supports your decision to move forward with a new campaign, implement a new automation system, etc. With the abundance of statistical measurements that can be used to make a decision, it’s best to separate the data into two categories — quantitative and qualitative — in order to avoid confusion, better segment data for analysis and draw appropriate conclusions.  Qualitative vs Quantitative Data Quantitative…

Training at Scale: Meeting the Needs of Global Teams

As most business leaders can attest, coordinating the schedules of just a few people is challenging. Multiply the number of people and variables involved by several orders of magnitude, and you begin to appreciate the challenge of training a whole enterprise of employees, across different departments and international borders, at scale. In-person training is rarely feasible for such large-scale organizations because of cost, personnel and scheduling constraints. Web conferencing can help, but such systems still face…

Why It’s Important to Take Control of Your Data in Today’s Marketing

Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that reveals what kind of burger we prefer, if we add pickles and onions, and whether we purchase fries with it. And, from a marketing standpoint, that’s extraordinarily advantageous. Read More: Is Your Data Defined? Now Is the Time to Find Out After all, marketers have always relied on data to help make decisions. But nemarkever in history have they had the kind of data they do today, providing enormous amounts of…

Data for Good Gains Steam And Other Predictions

Looking back at what happened in marketing in 2018, we think of countless data blunders and the shake up of traditional marketing methods. One big trend? MarTech is taking over and claiming more budget at companies than ever before. As we near the end of the year, I’m taking stock of the industry trends I’ve observed and projecting which ones are here to stay and those that are most likely to taper off as time goes on. Read More: People-Based Marketing is Missing a Critical Element: Accurate Data The Rise of Data for…

Context and Data is King

“People will sit up and take notice of you if you will sit up and take notice of what makes them sit up and take notice.”  – Harry Selfridge Customer experience (CX) in the finance world is a constant struggle. While digital transformation is generally a marathon and not a sprint, in the case of CX this is not the case. Research shows that banks have not yet got a grip on the emerging Fintech revolution, and only 37 percent of customers believe that banks understand their needs and preferences adequately. According to …

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

Is Your Data Defined? Now Is the Time to Find Out

Whether you work in the B2B or B2C industry, now is the time to ask yourself — am I doing right by my data? It's a complicated question. At many organizations, stakeholders know they need to improve data practices. Not only that, but they clearly see the relationship between data analytics and exponential value. However, at too many organizations data considerations lack follow-through and stop after noting potential benefits. Although many organizations already use data as a gateway to more modern customer experiences…

Six Months of GDPR — How Has It Changed Business?

Before its existence, the General Data Protection Regulation (GDPR) brought about lots of fears within the circles of business owners and marketers. For customers or prospective clients, as that was their much awaited ‘triumph’ after the Facebook security breach. As we are aware that data and its privacy protection is as old as the advancing age of cyber technology, it took seven years of preparation before the new GDPR was implemented. Since then, we’ve been seeing its influence on almost everything from digital…

Making Better Decisions with the Right Data

We’ve long-known that data is a marketer’s most valuable resource, many calling it the new oil. Companies are allocating billions of dollars to acquire more of it. Their investments are also quickly expanding to new technologies, such as Artificial Intelligence (AI) and Machine Learning, to help process and analyze data. As these technologies enable smarter decision making, even the most sophisticated MarTech stacks will fall short if the data doesn’t provide the value required for accurate predictions. As AI and Machine…

People-Based Marketing is Missing a Critical Element: Accurate Data

Advertising Week in New York sparked a lot of buzz about “people-based marketing.” In fact, it was a central theme at the conference with an entire track of 11 distinct sessions dedicated to the topic. People-based marketing is the concept of leveraging detailed digital data to tailor advertising messaging to individuals across all of their devices in parallel, rather than to individual cookies, devices, or AdIDs. Now that data has become so prevalent, industry thought leaders are envisioning campaigns in which ad creative…

TechBytes with Jateen Parekh, CTO and Co-Founder, Jelli

Jateen Parekh CTO and Co-Founder, Jelli How has programmatic changed the radio business? Jateen Parekh, CTO and Co-Founder, Jelli, chats about his journey into programmatic advertising, and what made him focus on audio industry.Tell us about your role at Jelli? I help define the company’s internal strategy for Jelli’s technology to make sure it aligns with our business and industry goals. My job entails communicating the technical aspects of our platform to our external partners and customers so they get a better…

Amazon Marketing Agency CPC Strategy Acquired by Elite SEM

Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital backed Elite SEM. This is Elite’s third acquisition since 2017. Elite SEM will leverage on CPC Strategy’s expertise in retail, e-commerce and especially the Amazon channel where Elite expects to cover half of its 2018 revenue. Elite and CPC combining forces will bolster the former’s expertise in search and social marketing. Elite will also have exclusive access…

Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte

Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence Deloitte announced that it will be acquiring Magnetic Media Inc’s Artificial Intelligence(AI) powered business platform. This move clearly indicates Deloitte’s increased focus in the areas of AI, Machine Learning (ML) and Audience Data Analytics. This strategic acquisition helps Deloitte accelerate smarter and faster development of its Digital Experience Services platform. This is also an indicator…