Browsing Tag

DCO

Weborama’s Parent Company Tops Amazon’s Bid to Acquire Sizmek Ad Server and DCO

Weborama’s parent company Ycor has decided to top Amazon’s bid for Sizmek Ad Server and DCO, with the vision of building the independent alternative the advertising industry needs. On March 29, 2019, Sizmek – the second largest Ad Server globally, far outweighed by Google’s Ad Manager division – filed for US Chapter 11 protection. Multiple companies have expressed interest in acquiring the Ad Serving part of the company. On May 31, 2019, Amazon announced it signed an agreement to acquire Sizmek Ad Server and Sizmek DCO.…

5 Steps to Elevate Your DCO Experience

Every day, more marketers test Dynamic Creative Optimization (DCO) for the first time.  Whether those tests soar or falter depends on one important question: Are marketers setting up their campaigns to succeed, or are they tethering their potential? To elevate the effectiveness of their efforts, there are 5 key best practices to consider when foraying into DCO: Think Full Funnel DCO is more than a lower-funnel conversion tool. With DCO, marketers can craft full-funnel campaigns that optimize engagement at every stage of…

Five Key Trends for Programmatic Advertising in 2018

If 2017  was the year of debate in digital advertising, 2018  needs to be the year of action. The industry has expressed its strong concerns about issues like ad fraud, brand safety, and transparency.  This pressure has forced the industry to adopt concrete measures to create a  more open, mature and controlled digital advertising ecosystem. Here are five trends that will get continued focus in 2018. A Continued Battle for More Transparency Transparency will continue to be a big matter of discussion in 2018.  Selling…